Expertise
Our approachCasesCareersContactSEA
SEO
CRO
Social
Data
AI Marketing
WHAT WE SPECIALISE IN
SEO
Social
Google Ads, better known as Google AdWords. What actually is it, how does it work, what does a Google Ads campaign cost and why can’t you as a business ignore it? These and many more topics are covered in this blog to give you the information you need.
The name Google AdWords was therefore a fitting name, because advertising with words was the only advertising option at the time.
So it is only logical that the name changed from Google AdWords to Google Ads.
Today there are various ways of advertising and new initiatives, such as visual ads, offered by the advertising platform. That is why the name Google AdWords no longer matched Google’s full product range, as it now offers a broader spectrum of advertising options.
Google Ads is an online advertising option for businesses to offer their products and services within Google’s search results, YouTube and other websites.
With a Google Ads account you can set up ads for different audiences, locations and purposes.
Whether you want to generate more traffic to your website or put a promotional campaign in the spotlight, anything is possible!
Google Ads: how does it work? Google Ads is a paid way of making use of online advertising opportunities. By using the right keywords, you as a business can respond to consumers’ search behaviour.
By setting up the online advertising platform accordingly, you as an advertiser can determine exactly when which ad is shown.
When setting up a Google Ads campaign, it is very important to take the following into account:
What the goal of the ad is.
The location where you want to show your ad. Think of the geographical settings of your ad.
Set a monthly budget for your ad. As the advertiser, you only pay when a user has clicked on one of your ads.
So it is important to know that Google Ads ads can only be set up once you have selected a monthly budget.
There is also the option of using unpaid methods to generate visitors to your website; this is known as SEO (Search Engine Optimization). With our tips for carrying out an SEO analysis, we help you map out your current website.
By applying the right writing techniques on various landing pages of your website, you can achieve a higher ranking in Google, which will result in more visitors.
Want to know more about SEO? Click here.
There are different ad types you can use:
The costs of a Google Ads campaign are determined by your budget settings. Costs are also only charged when a user interacts with one of your ads. There is no minimum spend requirement and you can pause running ads at any time.
So, to answer the question “What does Google Ads cost?”: there is no single correct answer, as it depends entirely on your budget settings and the cost per click you pay for the ad you have created.
Google AdSense is Google’s advertising network in which website owners can earn money by placing text and image ads on their own site.
You make ‘space available’ on your own website for other websites to advertise in these spots. The revenue is paid by the advertisers who want to promote their products.
So it is important to know that the difference between Google Ads and Google AdSense is that Google Ads is used by advertisers, and Google AdSense by website owners who want to earn money by offering advertising space on their sites.
If you have questions about the Google Ads advertising platform, Google has a very advanced help centre where you can go with all your questions.
The topics you can find there to help you get started are:
Helps you gain various insights and determine your ad audience and select the right search terms.
Information about the basic principles of setting up a campaign.
Here you can find out whether you have selected the right campaign settings and how to manage your ads.
For when you want insight into whether what you have set up is achieving the desired results.
Everything about whether your account set-up and payments are arranged correctly.
Contains various guides to help you get started quickly.
So I would advise you to log in to your Google Ads account first and, if you have questions, consult the Google Ads help centre.
Click here for an overview of the Google Ads help centre.
Want to know more about Google Ads and how to set up your first campaign? Read more about it in our blog, where we explain step by step how to get started with Google Ads.
We at Online Marketing Kanalen specialise in optimising and increasing your online reach. We do this by setting up various advertising options that will result in an increase in your visitor numbers and have a direct effect on various KPIs, such as:
– Generating traffic to the webshop.
– Optimising your webshop for better findability in Google.
– Setting up paid and/or unpaid search engine ads.
We focus on the various services that can contribute to an optimal online presence.
– Online marketing training (SEO/SEA)
– Tactical and strategic personalised plans
– A deep dive in search of improvements in the set-up of your advertising channels or website, with complete tailored online marketing advice.
– Support in drawing up an online marketing roadmap.
Has this sparked your interest and would you like to learn more about the ins and outs of the various advertising options? Then take a look at the blogs below.
• What is online marketing?
• What is SEO?
• What is SEA?
• What is Google Shopping?
If you have any questions or are looking for SEO advice, for example, don’t hesitate to get in touch with us for a no-obligation conversation. Click here for our contact details.
