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WHAT WE SPECIALISE IN
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As a Google Shopping consultancy, we work with you to put together an optimised Google Shopping campaign that goes live in Google Merchant Center with your full product range. Our Google Shopping specialists can create or optimise your existing Google Shopping campaigns and gather insights to further optimise your product feed to meet your business objectives. This helps improve conversion rates and gives you more control over your spend. Want to know how Google Shopping works? We help you get the most out of your campaigns.
Everything we do is based on data. From the strategy & execution of your marketing plan to a personal website analysis. Our approach helps us gain better insight into your customers' journey and analyse their behaviour.
We focus with skill and passion on our specialisms: SEO, Google Shopping advertising & data.
Cognitive diversity is close to our hearts. We believe different perspectives lead to better solutions and more innovation.
We can create new search-friendly feeds for your shopping campaigns.
Product Feed Management is the process of managing and optimising your product feeds to increase the results of your online advertising efforts.
With Google Merchant Center you can see how your in-store and online product range appears in the Google search engine.
Optimising data to make sure your products are shown for highly relevant search terms.
Implement creative ads to engage customers and drive sales.
To make sure you achieve the results you want, we regularly check the performance of your Shopping campaigns.
Google Shopping is one of the world's most powerful and popular e-commerce platforms and generates 85% of all clicks in Google Ads campaigns. With Google Shopping you can win new customers and build a deeper relationship with your existing customers by setting up shopping campaigns.
Curious what the collaboration will look like?
1. Define KPIs
We start our collaboration with a joint workshop to set goals and realistic KPIs for the Google Shopping campaign. That way you know exactly what to expect. This session also explores competitors and challenges, so we can come up with a strategy to help you stay ahead.
2. Analytical approach
To create highly targeted ads, we take an analytical approach to your audience. We dive deep into the buyer personas, so we understand what will make them convert and apply this to your Google Shopping campaigns.
3. Buyer personas
Using the insights and unique buyer personas, our advertising team creates targeted Google Shopping ads that encourage the audience to click and buy.
4. Launch
After launch, we keep you up to date on how the campaigns are performing, along with any optimisations we recommend to improve your Google Shopping ads campaign or take advantage of new opportunities. You can expect full visibility of your entire campaign, with easy statistics and a clear overview of ad spend through the Google Merchant Center account.
We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record
4.9
/5
★★★★★
★★★★★
The trusted experts in running your Google Ads/SEM in the most efficient and effective way. They have a proven track record of delivering excellent results across multiple markets for advertisers of all levels. Just as important, they know multiple search platforms such as Google and Bing and have great client consulting skills.
Fadii - Adidas
★★★★★
True SEO & content marketing champions. With a lot of passion and success, they put SEO on the map at RAI. Their strength is that they connect well with both the technical and the business side. Great to work with such results-driven professionals!
Anita - Rai Amsterdam
★★★★★
A dedicated, ambitious and distinctive SEO expert. Over the past year, we worked together in our marketing department on various optimisation projects, which brought our e-commerce activities in multiple markets back to the top of Google’s rankings. With a data-driven mindset and a collaborative spirit, hard work becomes fun. I’d definitely recommend it if you want your website to be top of the class!
Noel - Recharge
★★★★★
I worked with DGTLbase for 2 years and my experience was pleasant. They helped serve a shared client and were especially good and useful for SEO-related work. Where I could advise the client on the IT side of their platform, DGTLbase could advise them on virtually anything related to content or SEO.
York Broekhuizen - Rodi Media
★★★★★
We’ve been using DGTLbase’s SEO, PPC and strategy services for over two years. They’re always extremely knowledgeable, helpful and great to work with. We found their SEO advice very valuable, resulting in a 150% increase in traffic from search engines such as Google and Bing over the past two years.
Martin Kilarski - o9 solutions
★★★★★
We are extremely satisfied with our collaboration with DGTLbase. They achieved strong results for us in SEO and advertising. Thanks to their strategic approach and in-depth knowledge, we not only increased our online visibility but also saw significant growth in traffic and conversions. The team is proactive, really thinks along with you and delivers tailored solutions that fit our goals. If you’re looking for a reliable partner that delivers results, DGTLbase is definitely recommended!
Anis Baldi - Diversity Modest
★★★★★
I had the pleasure of working with Desmond and his team at DGTLbase in 2021. They were very helpful and thorough in their research, and also provided informative research and briefings for SEO optimisation.
Huan Nguyen - JDE Peet's
★★★★★
For Nimani’s online marketing, we work with DGTLbase on advertising and, more recently, SEO as well. A great collaboration with Karim and Desmond’s team, who think along with us strategically and with our budget in mind. That translates into great results! Definitely recommended if you want to grow your business online!
Nimani Real Estate
★★★★★
I’m hugely impressed by DGTL Base, a leading online marketing agency in Amsterdam. Their expertise in SEO advice and Google Ads consultancy has had a significant impact on my company’s online visibility. The combination of their personal approach and professional insights makes them truly unique. For anyone looking to improve their digital marketing, DGTL Base is the perfect choice!
Andu - Crypto Takkies
★★★★★
Young but experienced team. Great collaboration with this online marketing agency.
Frank Mulder - rnw media
★★★★★
If your business needs conversion optimisation or SEO support to scale, DGTLbase is a no-brainer. Get in touch with the professionals there and see how they turn your online presence into a dream come true.
Benjamin Sam - Omek
We’re proud to be recognised by leading companies. Below are some of the outlets where we’ve been featured.
Karam
Operations Lead
Gam
Digital Advertising Consultant
Ruben
Growth Hacker
Karim
Head of Digital Advertising
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Read the questions our clients ask most often.
What is Google Shopping?
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Google Shopping is a Google service that lets sellers advertise products online to consumers. Consumers can compare different products within the Google Shopping section, including product price, colour, size and availability.
Google Shopping has become an important channel for many e-commerce businesses, given its potential to generate a high sales volume from a targeted audience. MagnifyLab's Google Shopping specialists have years of experience managing successful campaigns for our retail clients.
Get in touch with us today to discuss how we can help your business maximise sales and win new customers through tailor-made Google Shopping management campaigns.
How can I use Google Shopping and how does it work?
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Google Shopping listings work very differently from Google search ads, because they contain no keyword targeting criteria. Google Shopping ads are largely determined by the relevance between the product listing and the search carried out on Google. This makes it essential for advertisers to use precisely tuned shopping feeds and campaign structures to maximise sales and reduce waste.
Google Shopping campaigns are all about achieving a strong ROI. The success of your campaigns can be broken down into four main areas: product feed, Google Ads campaign structure, bidding and optimisations. With the right strategy and approach, you quickly discover the possibilities with an expert Google Shopping agency such as MagnifyLab.
Where are Google Shopping ads shown?
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Product listing ads, or PLAs, are shown both in the Google Shopping section and alongside Google's search results page (SERP).
Your listing is usually shown when a search relates to an active product listed in your Google Ads campaign. However, it is normal to receive some irrelevant traffic along the way, which makes daily campaign optimisation necessary. Talk to MagnifyLab's Google Shopping experts to discuss how we can scale your business online.
