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WHAT WE SPECIALISE IN
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We help B2C companies achieve more results online. Whether you deliver a product or service to a business (business-to-business, or B2B) or to a consumer (business-to-consumer, or B2C) makes a world of difference in online marketing. The B2C customer is a different type of user and decision-maker from the B2B customer. For example, a B2C customer decides far more emotionally than the rational B2B customer.
We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record
At DGTLbase we specialise in providing tailor-made solutions for B2C online marketing. We understand that B2C customers have specific expectations and preferences, so we develop strategies that fit their needs perfectly. Our services include search engine optimisation (SEO), search engine advertising (SEA), content marketing and customer journey optimisation. We focus on building brand trust and delivering valuable information, guiding customers effectively from first interest to conversion.
We’re proud to be recognised by leading companies. Below are some of the outlets where we’ve been featured.
We have developed an in-depth understanding of the engaged buyer: a consumer who has something valuable at stake and wants to know they are making the best purchase decision. Our B2C marketing approach combines deep insights from consumer research with real-time digital data, so campaigns are aligned directly with actual buying behaviour.
All the technology and all the strategy in the world won't help without creativity. That's because, at its core, marketing still depends on great stories that tap into emotions to create unexpected, delightful experiences. We work hard to identify the hidden truths that spark these moments, and use every available medium – broadcast, digital video, display ads, mobile ads, cross-channel content, real-world brand experiences and social engagement – as our canvas for well-told brand stories that engage your buyers effectively.
From the outset, we explore analytics and data strategies to optimise performance and support learning. We develop ongoing campaign reporting for marketers and executives. Use campaign-generated data to increase relevance across campaign platforms. Develop test-and-learn campaigns and provide financial and attribution analyses to get the best performance from a campaign investment. We also connect to every platform needed to deliver useful full-funnel analytics: client-side DMP, ad server, web and social analytics, marketing automation and sales automation.
The truth about being an agency these days is that we are never the only agency. Clients usually have a network of partners and invest in in-house marketing teams. So early in our engagement, we work with clients to develop strategies that align our efforts and determine who does what, so we collaborate effectively.
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What is B2C marketing?
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Marketing directly to end users, also known as B2C marketing, focuses on building personal relationships with individuals. Unlike B2B marketing, which often involves products and services that feed into the supply chain to produce other products and services, B2C marketing usually concerns products and services intended for consumption by the end user.
Why is B2C marketing important?
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Setting up and running a well-planned B2C marketing campaign is important for many reasons. First, consumers are extremely busy and therefore easily distracted. People are bombarded with hundreds of marketing messages every day. You need to find a way to make your marketing message stand out and cut through the clutter. Thinking about who your customers are, what problem they are trying to solve and what they care about are important steps to take. Then you need to deliver well-executed B2C marketing content that resonates with consumers immediately, so they really receive your brand message. The execution can be funny, uplifting or designed to sow doubt in the consumer's mind. This is determined by your brand's value proposition and how you want to be seen in the market. Most importantly, whatever the specific approach, you need to build credibility and trust with your audience.
