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You may have already seen it: Universal Analytics has been succeeded. Google Analytics 4 (GA4) is the biggest update Google has ever made to Google Analytics. Google Analytics is the most widely used web analytics tool.
Read here what you can expect, what you might miss and what the benefits are for your business when you set up Google Analytics 4. Best of all: at DGTLbase you can outsource your Google Analytics 4 migration.
Google Analytics 4 follows every step of your visitor, from app to website, and offers deep insight into acquisition, engagement and conversions. That way you build tailor-made campaigns focused on what really matters.
GA4 works without relying on third-party cookies and makes smart use of machine learning. You are ready for a privacy-friendly, cookieless world with accurate data as its foundation.
With automatic event tracking, improved real-time reporting and easy integration through Tag Manager, you save time and increase your impact. Fewer clicks, more insight.
In 2020, Google launched the beta version of Google Analytics 4 (GA4), which fully replaced Universal Analytics (UA or GA3) on 1 July 2023. So far, GA4 seems to be the perfect combination of web and app analysis.
We are Google Analytics 4 experts and provide skilled support with your implementation of and migration to GA4.
Work with an online marketing agency committed to taking your website, pages or apps to the next level in terms of visibility, search engine rankings and traffic. See how we have helped other clients:
Google Analytics 4 offers both web and app reporting within a single interface. You see the complete user journey as the user moves from one platform to another. Collecting data from a website and an app using the same GA property saves time (and therefore money).
It also makes statistical analysis a lot easier. Unlike your Universal Analytics property, you can use Google Analytics 4 for both web and app data. If you want to track both, make sure you also include app traffic in your page analyses.
Google Analytics 4 was developed to follow the user's complete journey. It is cross-platform, so all data about the user can be collected to give a complete picture.
Using Google Tag Manager, this data is then translated into reports aligned with the user journey, such as Acquisition, Engagement, Conversion and Retention. Internal traffic is of course excluded.
Google Analytics 4 automatically tracks common 'events'. These include Scroll, Outbound links, Downloads, On-Site search and YouTube video engagement events. If you don't want to track any of these events, you can easily switch them off with a toggle in the interface.
All of this means you save a lot of the time that implementation and configuration took in the previous version.
The real-time report in Google Analytics 4 has been completely revamped. Instead of clicking through different links to see Location, Events and so on, in Google Analytics 4 you can see all real-time data in just one report.
Fewer clicks means more time for analysis, for example of the number of sessions, visitors and the most popular traffic sources of your website or app.
Because more and more third-party cookies are being blocked, it is harder to follow a user across the internet. By upgrading to Google Analytics 4 (GA4), you are prepared for a cookieless world.
Within Google Analytics 4 (GA4) you can submit a request to have a visitor's data deleted. This data is also supplemented by machine learning.
Besides looking very different, there are some big differences between Universal Analytics and Google Analytics 4:
1. From separate sessions to events
2. New: Data streams
3. Machine learning & Big data
4. Privacy improvements
5. New: defining internal traffic
We are happy to explain how to convert your old analytics to the new version.
1. Create a new Google Analytics 4 property
2. Create a data stream
3. Copy the measurement ID
4. Create a Google Analytics 4 Configuration tag
5. Paste the measurement ID and set the tag to fire on all pages
6. Preview/test the new tag
7. Publish the changes in Google Tag Manager
8. You now have a real-time report in which various conversions are measured.
1. Install Google Analytics 4
GA4 must be installed so you can keep analysing data, because Universal Analytics stopped on 1 July 2023.
2. Data migration plan
It helps to know in advance how and when you will transfer which data. The plan should include steps that make clear how you want to archive historical data in Universal Analytics and how you want to update the rest to GA4 data.
3. Removing tracking code
Universal Analytics stops collecting data. Remove all Universal Analytics tracking code from your website.
4. Migration check
Universal Analytics no longer offers access, so at this point all your data should have been migrated to GA4. Did it work?
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Read more about using this Google web tracking tool.
What is Google Analytics 4?
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Google Analytics 4 is the latest standard version of Google Analytics and therefore the most comprehensive version of Google's web tracking tool. It is free for the vast majority of users, but must be set up by a developer.
As this version contains hundreds of new features, it is important to get expert advice on how to set it up to get the most out of it for your business.
What can I expect from Google Analytics 4?
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While its predecessor UA was built for static web pages, Google Analytics 4 is a mobile-first digital marketing analytics tool. It is designed for mobile experiences such as tapping, swiping and scrolling. Google Analytics 4 is built with privacy in mind: it will not rely solely on cookies, nor will it store users' IP addresses.
GA4 uses event-based data, giving businesses better insight into the user journey at every step of the funnel. First-party data will be enormously useful, making Google Analytics 4 the perfect tool for a cookieless future.
Google Analytics' machine learning capabilities set it apart from UA the most. You now get insight into how people use devices through data streams, letting you look at website, iOS and Android users at a more granular level. GA4 will also offer predictive insights.
Are there already WordPress plugins available for Google Analytics 4?
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Almost all popular plugins support both GA4 and Universal Analytics.
Get advice on whether an implementation with a plugin is possible in your case, or whether an installation with Google Tag Manager (the recommended approach) is advisable.
Get in touch with us!
Can I set up Google Analytics 4 myself?
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Yes, but you need to take into account your technical skills, the complexity of your website and your expectations of what you plan to achieve with Google Analytics 4.
As cookie management is a legal requirement in Europe, we don't recommend setting this up yourself. Alternatively, the DGTLbase team is always available to help you with your Google Analytics 4 set-up.
What is a Google Analytics 4 property?
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Google Analytics is a new property designed for the new way of measuring:
1. Collects both website and app data for more insight into the customer journey.
2. Uses event-based data instead of sessions.
3. Includes privacy options such as cookieless measurement and behavioural and conversion modelling.
4. Predictive capabilities offer guidance and information on external and internal traffic without complex models.
5. Direct integrations with media platforms drive actions on your website or in your app.
What is the difference between Universal Analytics & Google Analytics 4?
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The biggest difference between Universal Analytics and Google Analytics 4 is the way Analytics measures the website. Google Analytics 4 works with the event-driven data model. Universal Analytics always measures via sessions, linked to user data.
In addition, with Universal Analytics you cannot track both web and app in the same dashboard.
