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A marketing dashboard is a visual display of the most relevant information needed to track key marketing metrics and achieve one or more marketing objectives.
Online marketing dashboards are designed to provide data (including from digital analytics) to marketers and relevant stakeholders in a way that makes it easy to analyse and gain key insights.
Want to set up a marketing dashboard too? DGTLbase is happy to help!
Our dashboards give you instant insight into sales, revenue and customer behaviour. With a smart tracking strategy, we lay the foundation for reliable data that really tells you something.
With real-time data you know straight away what works, and what doesn't. You can switch, optimise and respond to campaigns, prices or performance faster, without losing time on separate reports.
The visualisations in our dashboard help you spot trends and make well-founded choices. That way you develop data-based strategies that contribute directly to your marketing results.
Work with an online marketing agency committed to taking your website to the next level in terms of visibility, search engine rankings and traffic. See how we have helped other clients:
Our marketing dashboards are easy to install, manage and use, and present the most relevant information in the simplest possible way.
Online marketing dashboards give you better insight into your customers' buying patterns, so you can plan and forecast your goals and results more accurately using up-to-date historical consumer data.
You can also measure those objectives in real time to validate actions, or to respond and adjust sales or marketing strategies.
Because most marketing dashboards offer real-time information, they save you the valuable time you would otherwise spend generating reports from different systems and putting them together yourself.
These centralised platforms pull in all relevant data and metrics for you and display them visually, with quick access for authorised staff.
With marketing dashboards you can monitor and measure business performance.
Based on the data your marketing dashboard generates, you can take action to improve a product, campaign, website, ad or commercial.
For example, if a certain selling price doesn't generate enough purchases, a company can use the data to find the right price that persuades a customer to buy.
1. Setting up tracking
To make sure the data is transferred correctly and accurately from Google Analytics 4, it is important to spend time on your tracking strategy.
We use Google Tag Manager as the collection point for data from different marketing channels.
2. Setting up a clear dashboard
To make it as easy as possible to view and understand the data and analyses, we use a marketing dashboard to visualise the data.
You can consult this dashboard whenever you like for the current state of play across different marketing channels.
3. Data-based strategies
Once the insights from the marketing dashboard speak for themselves, you can make strategic choices.
These strategies can range from improving landing pages to shifting the focus to another marketing channel.
We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record
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/5
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The trusted experts in running your Google Ads/SEM in the most efficient and effective way. They have a proven track record of delivering excellent results across multiple markets for advertisers of all levels. Just as important, they know multiple search platforms such as Google and Bing and have great client consulting skills.
Fadii - Adidas
★★★★★
True SEO & content marketing champions. With a lot of passion and success, they put SEO on the map at RAI. Their strength is that they connect well with both the technical and the business side. Great to work with such results-driven professionals!
Anita - Rai Amsterdam
★★★★★
A dedicated, ambitious and distinctive SEO expert. Over the past year, we worked together in our marketing department on various optimisation projects, which brought our e-commerce activities in multiple markets back to the top of Google’s rankings. With a data-driven mindset and a collaborative spirit, hard work becomes fun. I’d definitely recommend it if you want your website to be top of the class!
Noel - Recharge
★★★★★
I worked with DGTLbase for 2 years and my experience was pleasant. They helped serve a shared client and were especially good and useful for SEO-related work. Where I could advise the client on the IT side of their platform, DGTLbase could advise them on virtually anything related to content or SEO.
York Broekhuizen - Rodi Media
★★★★★
We’ve been using DGTLbase’s SEO, PPC and strategy services for over two years. They’re always extremely knowledgeable, helpful and great to work with. We found their SEO advice very valuable, resulting in a 150% increase in traffic from search engines such as Google and Bing over the past two years.
Martin Kilarski - o9 solutions
★★★★★
We are extremely satisfied with our collaboration with DGTLbase. They achieved strong results for us in SEO and advertising. Thanks to their strategic approach and in-depth knowledge, we not only increased our online visibility but also saw significant growth in traffic and conversions. The team is proactive, really thinks along with you and delivers tailored solutions that fit our goals. If you’re looking for a reliable partner that delivers results, DGTLbase is definitely recommended!
Anis Baldi - Diversity Modest
★★★★★
I had the pleasure of working with Desmond and his team at DGTLbase in 2021. They were very helpful and thorough in their research, and also provided informative research and briefings for SEO optimisation.
Huan Nguyen - JDE Peet's
★★★★★
For Nimani’s online marketing, we work with DGTLbase on advertising and, more recently, SEO as well. A great collaboration with Karim and Desmond’s team, who think along with us strategically and with our budget in mind. That translates into great results! Definitely recommended if you want to grow your business online!
Nimani Real Estate
★★★★★
I’m hugely impressed by DGTL Base, a leading online marketing agency in Amsterdam. Their expertise in SEO advice and Google Ads consultancy has had a significant impact on my company’s online visibility. The combination of their personal approach and professional insights makes them truly unique. For anyone looking to improve their digital marketing, DGTL Base is the perfect choice!
Andu - Crypto Takkies
★★★★★
Young but experienced team. Great collaboration with this online marketing agency.
Frank Mulder - rnw media
★★★★★
If your business needs conversion optimisation or SEO support to scale, DGTLbase is a no-brainer. Get in touch with the professionals there and see how they turn your online presence into a dream come true.
Benjamin Sam - Omek
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Read more about the value of a clear marketing dashboard.
Why use a marketing dashboard?
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A marketing dashboard is one of the most effective tools in your agency's arsenal when it comes to building a long-term working relationship with your client.
By using a dynamic marketing dashboard that brings your client's relevant marketing KPIs and data sources together in one place, you can quickly explain how your strategies affect your client's bottom line.
A marketing dashboard also makes it easier to discuss future expectations and goals, because you are both working with the same data, digital analytics. It is important that your website uses the right tags, which we can set up for you via Google Tag Manager.
What are the benefits of a marketing dashboard?
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Key performance indicators (KPIs) are visualised in marketing dashboards using bar charts, pie charts, scatter plots and so on.
Dashboards offer real-time visual displays of your company's marketing performance. With a marketing dashboard you can make the necessary course corrections at any moment.
You gain insight into the performance of multiple campaigns and channels. The dashboard can also help with business decisions by showing your performance against your objectives or past performance.
Besides letting you combine all your marketing analytics in one platform, your marketing dashboard also helps you: inform your client about what you do and why it matters to them, be transparent with your client and foster a relationship of trust, and show your positive results in a simple, straightforward and effective way.
What should a marketing dashboard include?
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Many companies use objectives to set a vision for the future, but it still often happens that these are not translated into action points.
In general, data analysts working with raw data need little explanation to make connections and draw conclusions. However, the higher someone is on the organisational ladder, the more this insight diminishes.
That is why you create a clear marketing dashboard with all the data conveniently in one place, using visual aids everyone understands.
A marketing performance dashboard connects your marketing metrics with KPIs and ultimately your business goals on the following points:
1. Current sales figures, sales forecast & lead follow-up status
2. Connects email with CRM and productivity per salesperson
3. Clear and representative visuals and reports
4. Automate marketing processes for fewer human errors
What is Google Tag Manager?
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Google Tag Manager is a tag management system that lets you quickly and easily update and track tracking codes and related code snippets, collectively called tags, on your website or apps.
Once a piece of Tag Manager code has been added to your project, you can safely and easily deploy tag configurations for analytics and measurement.
You then bring these together in a marketing dashboard.
Can DGTLbase set up a marketing dashboard for my business?
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Yes, our online data analysis experts can create a clear dashboard in which visual elements make it easy to see the key points at a glance.
We can also carry out the marketing strategies that follow from it. For example, we can increase organic traffic, place lead generation on the most effective landing pages and raise the number of page views through SEO and organic search optimisation.
What absolutely has to be visible on a marketing dashboard?
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Every marketing dashboard should contain some basic data that sheds more light on specific campaign performance. Here are a few:
– Traffic sources (where does your website traffic come from?)
– CTR (click-through rate)
– Bounce rate (how often a visit ‘bounces’, in other words fails)
– Conversion rate (how often a visit results in a conversion)
– Budgeting (how quickly is the budget being spent on which part of the campaign?)
Note: this data depends on the type of marketing activity. Email marketing reports, for example, look very different on a marketing dashboard from cross-channel marketing reports.
What is the difference between Google Data Studio and Power BI?
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If your data sits within Google, for example in Google Analytics, and you just want a free marketing dashboard tool that everyone in your organisation (including non-specialists) can access, Google Data Studio is for you.
If you need something more advanced for your custom data models and more specific visualisation options, Power BI is a better choice.
So it all depends on what you want to achieve with your specific marketing dashboard. A click-through rate is easy to find in the Google Data Studio marketing dashboard.
