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SEO
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WHAT WE SPECIALISE IN
SEO
Social
For example, we make sure your business appears at the top of the results page with a striking ad, targeted at the right ad group and search results, whenever your audience is scrolling through Google.
Focused on return on investment (ROI), we, as the Google Ads agency in Amsterdam, will tackle new and existing AdWords campaigns with you to grow your business online quickly and profitably.
Our Google Ads specialists are keen to take on the challenge together with you. Are you ready?
Everything we do is based on data. From the strategy & execution of your marketing plan to a personal website analysis.
We focus with skill and passion on our specialisms: SEO, online advertising & data.
Cognitive diversity is close to our hearts. We believe different perspectives lead to better solutions and more innovation.
For example, we make sure your business appears at the top of the results page with a striking ad, targeted at the right ad group and search results, whenever your audience is scrolling through Google.
Focused on return on investment (ROI), we, as the Google Ads agency in Amsterdam, will tackle new and existing campaigns with you to grow your business online quickly and profitably.
Our Google Ads specialists are keen to take on the challenge together with you. Are you ready?
DGTLbase is a Google Ads agency; with us you can choose from a range of products and services that will help you build brand awareness and, with it, revenue. Our certified Google Ads specialists have more than 10 years of experience running effective online marketing campaigns, including Paid Search Advertising and Google Ads management.
See how we have helped other clients:
Advertising in search engines will play an important role in your online business. It is a form of online marketing that improves visibility in search engine results. That means that if you want your website to be visible in every related search, you need to follow a search engine advertising strategy.
Search engine advertising (SEA) is also known as search engine marketing, paid search or pay per click. When someone searches for a keyword relevant to your business, your ads will be shown.
How does search engine advertising work? Search engines use a number of complex algorithms. The aim is to make sure the most relevant results appear as soon as a search is started. That can include the location and other available information relevant to that search.
“Although the core of my work is SEA, my aim is always to achieve online growth across every single channel”
Head of Digital Advertising
We are happy to help you on your way to effective online campaigns, or with setting up a completely new Google Ads campaign. Our specialists support you from A to Z, whatever goals you want to achieve.
This includes, for example, a monthly report in which we keep you up to date on the progress of a campaign and on which further optimisation(s) you can carry out for a successful campaign.
A typical collaboration with new and potential clients consists of the following steps:
First of all, we look together at what your goals actually are.
Whether you want more potential customers and leads on your website, newsletter conversions or results through Shopping, our specialists make sure your search campaign achieves maximum results at the lowest possible cost per conversion. Defining clear goals upfront helps you reach them faster. DGTLbase is an online marketing agency with many different areas of expertise, so there is always a strategy we can help you with.
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As Paid Search Advertising specialists, we work together to optimise your costs and spread them across your SEA campaigns to achieve the best result at the lowest possible cost per click. That way you get the most out of your Google Ads!
Competitive keywords can have a Cost per Click (CPC) of €50 or more. Our Google Ads specialists carry out in-depth keyword research to find keywords that strike a balance between value, volume and relevance to your campaign goals. That is how our Google Ads agency runs successful AdWords campaigns that make money online instead of costing it! We also set up monthly reports, so you have insight into the number of conversions a campaign delivers, which approach works best and what works less well.
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You can learn a lot from your competitors. Our SEA specialists carry out an SEA audit to map out how your business is doing in the search engines compared with your competitors. Based on the audit, we draw up a plan of action to define the right strategy for outperforming the competition.
Using clear reports and dashboards, we create a well-organised analysis of the results. We then align the ad copy with it and keep a constant eye on quality scores to optimise your Google Ads.
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4.9
/5
★★★★★
★★★★★
The trusted experts in running your Google Ads/SEM in the most efficient and effective way. They have a proven track record of delivering excellent results across multiple markets for advertisers of all levels. Just as important, they know multiple search platforms such as Google and Bing and have great client consulting skills.
Fadii - Adidas
★★★★★
True SEO & content marketing champions. With a lot of passion and success, they put SEO on the map at RAI. Their strength is that they connect well with both the technical and the business side. Great to work with such results-driven professionals!
Anita - Rai Amsterdam
★★★★★
A dedicated, ambitious and distinctive SEO expert. Over the past year, we worked together in our marketing department on various optimisation projects, which brought our e-commerce activities in multiple markets back to the top of Google’s rankings. With a data-driven mindset and a collaborative spirit, hard work becomes fun. I’d definitely recommend it if you want your website to be top of the class!
Noel - Recharge
★★★★★
I worked with DGTLbase for 2 years and my experience was pleasant. They helped serve a shared client and were especially good and useful for SEO-related work. Where I could advise the client on the IT side of their platform, DGTLbase could advise them on virtually anything related to content or SEO.
York Broekhuizen - Rodi Media
★★★★★
We’ve been using DGTLbase’s SEO, PPC and strategy services for over two years. They’re always extremely knowledgeable, helpful and great to work with. We found their SEO advice very valuable, resulting in a 150% increase in traffic from search engines such as Google and Bing over the past two years.
Martin Kilarski - o9 solutions
★★★★★
We are extremely satisfied with our collaboration with DGTLbase. They achieved strong results for us in SEO and advertising. Thanks to their strategic approach and in-depth knowledge, we not only increased our online visibility but also saw significant growth in traffic and conversions. The team is proactive, really thinks along with you and delivers tailored solutions that fit our goals. If you’re looking for a reliable partner that delivers results, DGTLbase is definitely recommended!
Anis Baldi - Diversity Modest
★★★★★
I had the pleasure of working with Desmond and his team at DGTLbase in 2021. They were very helpful and thorough in their research, and also provided informative research and briefings for SEO optimisation.
Huan Nguyen - JDE Peet's
★★★★★
For Nimani’s online marketing, we work with DGTLbase on advertising and, more recently, SEO as well. A great collaboration with Karim and Desmond’s team, who think along with us strategically and with our budget in mind. That translates into great results! Definitely recommended if you want to grow your business online!
Nimani Real Estate
★★★★★
I’m hugely impressed by DGTL Base, a leading online marketing agency in Amsterdam. Their expertise in SEO advice and Google Ads consultancy has had a significant impact on my company’s online visibility. The combination of their personal approach and professional insights makes them truly unique. For anyone looking to improve their digital marketing, DGTL Base is the perfect choice!
Andu - Crypto Takkies
★★★★★
Young but experienced team. Great collaboration with this online marketing agency.
Frank Mulder - rnw media
★★★★★
If your business needs conversion optimisation or SEO support to scale, DGTLbase is a no-brainer. Get in touch with the professionals there and see how they turn your online presence into a dream come true.
Benjamin Sam - Omek
We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record
Karam
Operations Lead
Gam
Digital Advertising Consultant
Ruben
Growth Hacker
Karim
Head of Digital Advertising
We’re proud to be recognised by leading companies. Below are some of the outlets where we’ve been featured.
Our SEA services are designed for companies that understand and recognise the importance of digital marketing and SEA.
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Read the questions our clients ask most often.
What is Google Ads?
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Google Ads is perhaps the most targeted form of online advertising you can use. It is the most targeted form of advertising because people using a search engine such as Google tell you exactly what they are looking for.
As a result, your ad can be shown alongside those searches, which, done right, leads to more conversions. With the right ad copy and images, you can generate a huge number of leads for your product or service across different campaigns.
Is Google Ads only meant for search ads?
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No. Google Ads is an advertising platform with an extensive network of ad placements and campaign types, ranging from search ads (the most commonly referred to), display ads (banners you see on websites) and remarketing to people who have visited your website, to YouTube (banners and video) and Gmail ads. So with Google Ads you can target different sectors and relevant visitors. It is important to define your approach and goal in advance.
What is the difference between Google Ads and SEO (search engine optimisation)?
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SEO is a longer-term game and involves setting up your website and online presence correctly, so that it ultimately brings you more organic search and referral traffic. You don't pay for this traffic, but you do pay in time and money to get it right.
SEO should always be an important part of your digital marketing mix, and it is often overlooked and underestimated by businesses and web developers alike.
Google Ads is a fast way to bring targeted traffic to your website. It is quick to set up and, in general, a much faster way to attract visitors than SEO. Both are ongoing investments, but with Ads you only pay for clicks when people are interested in your product.
How much does Google Ads cost?
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Your Google advertising costs are determined by your budget settings. Google Ads can work with almost any budget. You are only charged when users interact with your campaign, such as clicking through to your website or calling your business.
With Google Ads there is no minimum spend and no required contract term. You can pause your ads at any time. The cost of a click or call can vary depending on a number of factors.
Should I outsource Google Ads?
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Besides the fact that practically everyone turns to Google with their questions, Google has also made the internet easier for businesses. With a whole set of tools, Google helps companies reach their audience easily online. Think of Google Plus, Google My Business and also Google Ads (formerly AdWords).
Whenever online marketing comes up, Google Ads is never far behind. Marketing is no longer limited to billboards or an ad in the newspaper. Google Ads lets businesses show their ads in Google's results. When interested customers click on the ad, they are taken to the company's website.
So outsourcing Google Ads is not unusual at all these days. Many businesses do it to get the most out of their company. Outsourcing Google Ads is easy with DGTLbase.
Do you want to outsource the management of Google Ads and are you looking for a good agency? Are you struggling to get good results with Google Ads? Outsourcing Google Ads is nothing unusual these days. Do you lack the time to manage your campaigns yourself and do you get lost in all the options Google offers? Or are you not that happy with the agency currently running your Google Ads? DGTLbase is happy to take this on for you and launch your Google Ads campaign.
You can pause, resume and even edit the ads whenever you like. You can also reach potential customers on websites such as YouTube and Gmail, along with quite a number of partner websites. Looking for more reasons to use Google Ads? And do you want to outsource Google Ads (formerly outsourcing Google AdWords)? As a Google Ads agency, we are happy to do it for you.
Get in touch with our Google Ads specialists
DGTLbase has plenty of in-house knowledge to help you with the strategy, content and structure of your campaigns. Our Google Ads specialists not only deliver a better quality score, but also an optimal balance between time (= money) and return. If you can no longer see the wood for the trees, we are happy to help you bring structure to your Google AdWords campaign(s).
Outsourcing Google Ads campaigns: what can I expect?
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DGTLbase specialises in setting up Google Ads campaigns. Part of our Google Ads agency is our specialised SEA team: they bring a wealth of experience and know what they are talking about when it comes to digital advertising.
For example, we look at the cost per conversion at ad group and campaign level. Do certain keywords actually bring in customers, or do these search ads and keywords only cost money?
Every month we discuss the running Google Ads campaigns with you. Do they need fine-tuning to increase the ROI (Return on Investment)? We also expand the campaign with new, compelling ads to improve the quality score, give you tips to align your landing pages closely with the ads, and keep you up to date on the results.
The cost of outsourcing a Google Ads campaign depends on the size of the campaign. A large, extensive campaign takes more time to set up and optimise than a small one. Makes sense, right?
Get in touch or come over for a coffee, so you get a clear picture of what outsourcing Google Ads will cost. We can talk about Google Shopping campaigns, your Google Ads account and much more. We'd love to welcome you!
What are Google Ads campaigns?
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What is the right Google Ads campaign? This is extremely important. It forms the foundation of your Google Ads campaigns. Building Google Ads campaigns without structure is like building a house without foundations: doomed to fail. As a Google Ads agency, we have already run many successful campaigns.
So it is important to make sure there is a good Google Ads campaign structure for search queries and that the ads they trigger are relevant to your audience. This increases the chance that your prospects click through to your website.
A good structure gives you a better quality score, which essentially shows how highly Google rates you, and that high rating is of course what you are after. You get better results for a lower price and your ROI shoots up. Your current Google Ads are decisive here.
The structure ensures a well-organised ads campaign that delivers the best results in both the short and the long term. You can measure your results and easily adjust and optimise your campaign based on its structure, so you always go for the best performance. All of this goes hand in hand with good SEO (Search Engine Advertising, or search engine optimisation).
What is the difference between Google Ads and Google AdWords?
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They mean the same thing – both ‘Ads’ and ‘AdWords’ are correct. So if you have a Google Ads account, you effectively have a Google AdWords account too.
Why is search engine advertising important?
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According to Adweek, 81% of shoppers research online before making a purchase decision. Visibility in search engine results is essential for building an online presence that establishes credibility and trust with your customers. It is important to understand the search intent behind the terms your audience uses, so you can find opportunities to turn that audience into buyers. Keyword research for your website is not just important, it is crucial.
How much does DGTLbase charge for search engine advertising?
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It depends on many factors, such as the size of your business (size of the website/web pages), how competitive the market is and other factors. Get in touch with us for a quote on the prices and costs of search engine advertising.
Which search engine advertising tools does DGTLbase use?
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As a search marketing agency, we invest in these tools so we can serve our clients better in their search engine advertising projects and other SEA initiatives, without them having to invest in the technology themselves. We use many well-known tools such as Bing Ads, Google Ads, Optmyzr, SimilarWeb, Search Ads 360 and Trello. We also follow trends and hashtags on social media to identify new online trends in SEA.
How do you measure the results of search engine ads?
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Search engine ads are highly measurable. If your objective is to build awareness, you can track “impressions” and “clicks” on organic and paid search listings. If your objective is to measure brand preference or the performance of text ads, you can measure click-through and conversion rates. If you want to generate qualified leads, you can track online registrations (for newsletters, events or white papers), downloads (trials or demos) or email enquiries. If you are going for sales, you can track e-commerce sales or offline sales through printable coupons or call tracking.
