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WHAT WE SPECIALISE IN
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Keyword research is an important part of search engine optimisation. It is mainly about the words, phrases and search intents potential customers use in Google. Once you have done keyword research, you can write, produce and optimise web pages aimed specifically at the keywords and phrases you have researched. The goal is to achieve high positions in Google and generate clicks to your web page.
Everything we do is based on data. From the strategy & execution of your marketing plan to a personal, in-depth analysis of your website.
We focus with skill and passion on our specialisms: SEO, online advertising & data.
Cognitive diversity is close to our hearts. We believe different perspectives lead to better solutions and more innovation.
Keyword research is a crucial part of search engine optimisation (SEO). The process involves analysing and identifying the keywords and phrases your audience uses when searching for the products, services or information your business offers. By using the right keywords in your content, you increase the chance that your website ranks better in search engines and attracts more organic traffic. For many businesses, it can be smart to outsource keyword research to an SEO expert. A specialist can carry out thorough research and identify the most relevant keywords for your business. They can also take over the entire search engine optimisation process, so your website performs optimally in search engines. Having keyword research done by a professional gives you a solid foundation for your SEO strategy and makes sure you use the right keywords to reach your audience.
If you target the same keywords as everyone else, it becomes harder to rank higher in search engines. We dig deep into Google's millions of searches for so-called "golden nugget keywords": the words and phrases that give you the best chance of conversions.
We use a keyword funnel approach to group every word, string of words and phrase according to the intuitive step in the buyer's journey. Every keyword a buyer types into Google has an intention. Find out which words resonate with your audience.
We offer keyword tracking services and software tools to determine the value of your keywords and adjust the strategy where needed. This almost completes the keyword strategy cycle. We will always keep optimising your website's search strategy.
We look at your website and determine which keywords you can best target for different pages and content on your website. This allows us to distinguish intent and narrow your customer's focus, so they find what they are looking for on your web pages.
DGTLbase is an expert SEO agency in Amsterdam that helps you increase your online findability. By optimising your website, we ensure a guaranteed increase in organic traffic.
Besides our years of experience, we follow the latest trends and technical updates every day and work with state-of-the-art tools, which allows us to achieve maximum results for our clients.
4.9
/5
★★★★★
★★★★★
The trusted experts in running your Google Ads/SEM in the most efficient and effective way. They have a proven track record of delivering excellent results across multiple markets for advertisers of all levels. Just as important, they know multiple search platforms such as Google and Bing and have great client consulting skills.
Fadii - Adidas
★★★★★
True SEO & content marketing champions. With a lot of passion and success, they put SEO on the map at RAI. Their strength is that they connect well with both the technical and the business side. Great to work with such results-driven professionals!
Anita - Rai Amsterdam
★★★★★
A dedicated, ambitious and distinctive SEO expert. Over the past year, we worked together in our marketing department on various optimisation projects, which brought our e-commerce activities in multiple markets back to the top of Google’s rankings. With a data-driven mindset and a collaborative spirit, hard work becomes fun. I’d definitely recommend it if you want your website to be top of the class!
Noel - Recharge
★★★★★
I worked with DGTLbase for 2 years and my experience was pleasant. They helped serve a shared client and were especially good and useful for SEO-related work. Where I could advise the client on the IT side of their platform, DGTLbase could advise them on virtually anything related to content or SEO.
York Broekhuizen - Rodi Media
★★★★★
We’ve been using DGTLbase’s SEO, PPC and strategy services for over two years. They’re always extremely knowledgeable, helpful and great to work with. We found their SEO advice very valuable, resulting in a 150% increase in traffic from search engines such as Google and Bing over the past two years.
Martin Kilarski - o9 solutions
★★★★★
We are extremely satisfied with our collaboration with DGTLbase. They achieved strong results for us in SEO and advertising. Thanks to their strategic approach and in-depth knowledge, we not only increased our online visibility but also saw significant growth in traffic and conversions. The team is proactive, really thinks along with you and delivers tailored solutions that fit our goals. If you’re looking for a reliable partner that delivers results, DGTLbase is definitely recommended!
Anis Baldi - Diversity Modest
★★★★★
I had the pleasure of working with Desmond and his team at DGTLbase in 2021. They were very helpful and thorough in their research, and also provided informative research and briefings for SEO optimisation.
Huan Nguyen - JDE Peet's
★★★★★
For Nimani’s online marketing, we work with DGTLbase on advertising and, more recently, SEO as well. A great collaboration with Karim and Desmond’s team, who think along with us strategically and with our budget in mind. That translates into great results! Definitely recommended if you want to grow your business online!
Nimani Real Estate
★★★★★
I’m hugely impressed by DGTL Base, a leading online marketing agency in Amsterdam. Their expertise in SEO advice and Google Ads consultancy has had a significant impact on my company’s online visibility. The combination of their personal approach and professional insights makes them truly unique. For anyone looking to improve their digital marketing, DGTL Base is the perfect choice!
Andu - Crypto Takkies
★★★★★
Young but experienced team. Great collaboration with this online marketing agency.
Frank Mulder - rnw media
★★★★★
If your business needs conversion optimisation or SEO support to scale, DGTLbase is a no-brainer. Get in touch with the professionals there and see how they turn your online presence into a dream come true.
Benjamin Sam - Omek
We’re proud to be recognised by leading companies. Below are some of the outlets where we’ve been featured.
Donny Eelzak
SEO Consultant
Thijs van Noort
CRO & SEO Specialist
Quintin Musters
AI & SEO Specialist
Desmond Boateng
Digital Strategy Director
Jasper Dijkgraaf
SEO Consultant & Strategist
Our SEO services are designed for companies that understand and recognise the importance of digital marketing and SEO strategies.
We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record
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Read the questions our clients ask most often.
Why is keyword research important?
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According to Adweek, 81% of shoppers research online before making a purchase decision. Visibility in search engine results is essential for building an online presence that establishes credibility and trust with your customers. It is important to understand the search intent behind the terms your audience uses, so you can find opportunities to turn that audience into buyers. Keyword research for your website is not just important, it is crucial.
How much does DGTLbase charge for keyword research?
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What DGTLbase charges for keyword research depends on many factors, such as the size of your business and website (the size of the website / the number of web pages) and how competitive the market is, along with a number of other aspects. Get in touch with us and we will send you a no-obligation quote with the prices and costs of our keyword research services.
Which keyword research tools does DGTLbase use?
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As a search marketing agency, we invest in tools so we can serve our clients better in their keyword research projects and other SEO initiatives, without them having to invest in the technology themselves. We use many well-known tools such as MozPro, SEMRush and Keyword Planner, as well as Soovle, KeywordResearch.io, Ubersuggest and AnswerThePublic.com. We also follow the latest trends and hashtags closely on social media, among other things to identify new phrases trending online.
What is the keyword research process?
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During our keyword research process, we always look for the most relevant and best keywords for your website. We do this using a keyword analysis (SEO analysis). All the in-depth steps in this process are discussed in detail above on this page.
What are long-tail keywords and why are they important for SEO?
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Long-tail keywords are longer, more specific search queries that often face less competition but are highly relevant to certain audiences. These keywords contribute to your website's organic findability because they often have a higher conversion rate.
How do you choose the right keyword for your website?
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To choose the right keyword, or a specific one, you need to carry out a thorough keyword analysis. This means looking at search volume, competition and relevance to your audience. By using keyword tools, you can easily see which interesting keywords have the most potential.
Why outsource keyword research?
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Outsourcing keyword research to an SEO specialist can save you a lot of time and effort. An expert can carry out in-depth analyses and provide the right keyword suggestions and related keywords that make your website perform better in the organic search results.
How do I find new keywords for my content?
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Finding new keywords is easy with keyword tools such as Google Keyword Planner. These tools offer keyword suggestions and show which related keywords might be interesting for your content.
What is keyword research and why is it essential for SEO?
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Keyword research is the process of identifying the keywords your audience uses to find information. By analysing these keywords and working them into your content, you can improve your website's organic findability and rank better in the organic search results.
