At DGTLBase we understand that the cultural sector revolves around experience, storytelling and reaching the right audience. Whether you run a museum, theatre, gallery or cultural platform, a strong digital strategy is essential to reach and retain visitors, members and enthusiasts. Competition within arts, culture and media is fierce, and an effective online marketing approach can make the difference between a full house and an empty exhibition space. In the Netherlands, digital consumption of arts and culture keeps growing: in 2022, 87% of Dutch people attended at least one cultural activity, and 34% bought tickets for cultural events online. How do you make sure your cultural organisation stands out in this dynamic market?

Reach customers with the right message at the right moment and increase your online impact.

In this phase the focus is on visibility and education. We analyse the market, follow trends and combine your data with relevant case studies.
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Now it’s about credibility and highlighting your unique value proposition. We show why your product or service is the best choice.
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In this phase we focus on driving purchases or partnerships. Through effective ads, marketing strategies and conversion optimisation, we make sure visitors actually take action.
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Returning customers and referrals are cheaper than acquiring new customers. We use CRM, email marketing, retargeting and a review strategy to turn one-off customers into long-term relationships and sources of referrals.
Get in touchWe don’t just think along with you, we actively take responsibility for reaching your goals.
Everything we do is aimed at a positive return with a tailored strategy. No empty promises, but tangible results.
Cognitive diversity is one of our core values: we question everything and use multiple perspectives to arrive at a unique approach.
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Every partnership starts with a conversation. We want to know who you are, what your business stands for and where you want to go. It’s about more than business goals: we look at whether our values align and whether there’s a click. Our goal in every partnership is to grow together, which for you means more online profit and ultimately a great case on our website. We are a specialised agency, so some channels fit our expertise less well. If your goals don’t match our specialities, we will always refer you to the right expert who can help you further.
Step 1
Our experts analyse your current situation and opportunities. Together we look at the challenges and how we can achieve your goals. We ask a lot of questions to truly understand what your business needs.
Step 2
We develop a tailored strategy that matches your ambitions exactly. This plan covers everything needed to reach your goals, including which marketing channels we use and how we can reach your target audience effectively.
Step 3
Once the plan is approved, we get to work. Whether it’s SEO, advertising or creative campaigns: our specialists make sure everything is executed down to the last detail, with strategic advice.
step 4
We keep optimising continuously. Every month we discuss the results, make adjustments where needed and make sure your strategy is always up to date.
Step 5
After six months we take time to look back on the partnership. We analyse the results achieved, identify areas for improvement and discuss how we can optimise our strategy further. This evaluation not only provides valuable insights, it also allows us to build an inspiring case together.
Step 6
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How long does it take before I see results from online marketing for my cultural organisation?
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SEO and organic growth take a few months, while paid ads often show results within a few weeks.
Which marketing channels work best for arts and cultural institutions?
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META, SEO, YouTube and Google Search (incl. Performance Max) are particularly effective because of their visual and informative possibilities.
How can I set my cultural organisation apart from other institutions?
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Through strong branding, storytelling and smart targeting strategies. An effective arts and culture marketing strategy with authentic content and collaborations with artists or influencers can add extra value.
How do I increase my online ticket sales?
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Through a combination of conversion optimisation, effective ads and personalised marketing such as retargeting and email campaigns.
What are the benefits of Google Ads for cultural institutions?
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Google Ads makes your events and exhibitions immediately visible for relevant searches, leading to higher conversion and more visitors.
How can social advertising help my cultural organisation grow?
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Social ads on platforms such as Facebook, Instagram and TikTok help you reach the right audience with inspiring, informative content. Smart targeting and retargeting drive more conversions.
What does working with DGTLBase look like?
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We start with a strategy session to map out your goals and challenges. Then we develop a personalised arts and culture marketing strategy, with monthly reports and optimisations to maximise your growth.
Our services are designed for businesses that understand and recognise the importance of digital marketing and online marketing strategies.