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Outsource Bing Ads.

Google isn't the only search engine in town, which is why diversifying your advertising efforts to Bing can actually result in more traffic and more effective use of your marketing budget. Bing PPC is a great addition to any Google AdWords PPC campaign: not only is the cost per acquisition (CPA) lower, you also reach into an area where few of your competitors will be present.

Advertising team DGTLbase

our strengths in Bing advertising

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Objectives and goals

We understand that every business is different and will always develop a strategy that meets your needs. Before we do anything with your campaigns, we build a clear understanding of your audience and objectives to define the right result for you.

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Keyword Research

This is one of the most important elements of any advertising campaign. We carry out thorough research both at the start and throughout, to identify high-intent search terms that are likely to convert more traffic and deliver a high return on investment.

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Campaign structure

Laying the right foundation for your campaign is essential to achieve the best possible return. As a Microsoft Advertising Partner, we help optimise ad groups more effectively, segment shopping campaigns and make sure keywords align properly.

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Conversion tracking

This is the cornerstone of every well-optimised Microsoft Ads campaign. By tracking conversions with a Universal Event Tracking tool (UET), we help you significantly lower your total campaign costs while increasing your conversion rates.

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Ad copy

By writing ad copy that is engaging, informative and tailored to your audience, and by using the most suitable ad extensions for your business, we help you improve the performance of your Microsoft Ads campaign by up to 10%.

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Great communication

Making the most of communication channels is essential for every successful Microsoft Ads project. By knowing which direction the business is heading and getting your feedback on the impact of any changes, we hope to build a long-term relationship with your business.

As seen in

We’re proud to be recognised by leading companies. Below are some of the outlets where we’ve been featured.

Our clients rate DGTLbase with a:

4.9

/5

★★★★★

★★★★★

The trusted experts in running your Google Ads/SEM in the most efficient and effective way. They have a proven track record of delivering excellent results across multiple markets for advertisers of all levels. Just as important, they know multiple search platforms such as Google and Bing and have great client consulting skills.

Fadii - Adidas

★★★★★

True SEO & content marketing champions. With a lot of passion and success, they put SEO on the map at RAI. Their strength is that they connect well with both the technical and the business side. Great to work with such results-driven professionals!

Anita - Rai Amsterdam

★★★★★

A dedicated, ambitious and distinctive SEO expert. Over the past year, we worked together in our marketing department on various optimisation projects, which brought our e-commerce activities in multiple markets back to the top of Google’s rankings. With a data-driven mindset and a collaborative spirit, hard work becomes fun. I’d definitely recommend it if you want your website to be top of the class!

Noel - Recharge

★★★★★

I worked with DGTLbase for 2 years and my experience was pleasant. They helped serve a shared client and were especially good and useful for SEO-related work. Where I could advise the client on the IT side of their platform, DGTLbase could advise them on virtually anything related to content or SEO.

York Broekhuizen - Rodi Media

★★★★★

We’ve been using DGTLbase’s SEO, PPC and strategy services for over two years. They’re always extremely knowledgeable, helpful and great to work with. We found their SEO advice very valuable, resulting in a 150% increase in traffic from search engines such as Google and Bing over the past two years.

Martin Kilarski - o9 solutions

★★★★★

We are extremely satisfied with our collaboration with DGTLbase. They achieved strong results for us in SEO and advertising. Thanks to their strategic approach and in-depth knowledge, we not only increased our online visibility but also saw significant growth in traffic and conversions. The team is proactive, really thinks along with you and delivers tailored solutions that fit our goals. If you’re looking for a reliable partner that delivers results, DGTLbase is definitely recommended!

Anis Baldi - Diversity Modest

★★★★★

I had the pleasure of working with Desmond and his team at DGTLbase in 2021. They were very helpful and thorough in their research, and also provided informative research and briefings for SEO optimisation.

Huan Nguyen - JDE Peet's

★★★★★

For Nimani’s online marketing, we work with DGTLbase on advertising and, more recently, SEO as well. A great collaboration with Karim and Desmond’s team, who think along with us strategically and with our budget in mind. That translates into great results! Definitely recommended if you want to grow your business online!

Nimani Real Estate

★★★★★

I’m hugely impressed by DGTL Base, a leading online marketing agency in Amsterdam. Their expertise in SEO advice and Google Ads consultancy has had a significant impact on my company’s online visibility. The combination of their personal approach and professional insights makes them truly unique. For anyone looking to improve their digital marketing, DGTL Base is the perfect choice!

Andu - Crypto Takkies

★★★★★

Young but experienced team. Great collaboration with this online marketing agency.

Frank Mulder - rnw media

★★★★★

If your business needs conversion optimisation or SEO support to scale, DGTLbase is a no-brainer. Get in touch with the professionals there and see how they turn your online presence into a dream come true.

Benjamin Sam - Omek

Award winning search agency

We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record

Dutch Search AwardsFONK 150Emerce 100Global Search AwardsFD Gazelle

Proven results for ambitious B2B and B2C companies

Our Advertising specialists

Karam, Operations Lead bij DGTLbase

Karam

Operations Lead

Gam, Digital Advertising Consultant bij DGTLbase

Gam

Digital Advertising Consultant

Ruben, Growth Hacker bij DGTLbase

Ruben

Growth Hacker

Karim, Head of Digital Advertising bij DGTLbase

Karim

Head of Digital Advertising

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Frequently asked questions about BING advertising

Is Google better than Bing?

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Google has around 92% of the search market share, while Bing has just under 5%. This means you will receive far more traffic through Google Ads. However, we usually see cheaper click prices for Bing ads, and we can also make sure new advertisers get some free ad spend for Bing ads. We therefore advise advertisers to explore Google Ads first and then look at opportunities within the Bing Ads network once their Google ads are in a good place.

How much should I pay for PPC management?

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There are countless PPC agencies and freelance PPC consultants with a range of different fees and pricing models. The cost of PPC management varies widely, from a few dozen to thousands of euros. We advise you not to choose someone who is too cheap, as many PPC freelancers lack the skills to run a highly optimised and profitable PPC campaign. We also recommend looking into a premium-priced PPC agency to get an idea of what extra you would get for your money.

How do PPC ads work?

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PPC ads work by combining the advertiser's maximum bid with other metrics to calculate their ad position. The advertiser with the highest ad position is shown at the top of Google's search results. The advertiser only pays when their ad is clicked, and never pays more than their maximum bid.

Are you ready to grow?

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