Expertise
Our approachCasesCareersContactSEA
SEO
CRO
Social
Data
AI Marketing
WHAT WE SPECIALISE IN
SEO
Social
Want more revenue growth without increasing your ad budget? With data-driven optimisation you go for a higher conversion rate and a fuller shopping basket. In online marketing, conversion rate optimisation (CRO) is a system for increasing the percentage of visitors who become customers or take another desired action. Our conversion optimisation experts in Amsterdam are happy to help you get more out of every visitor.
You have a website with visitors, but do they actually take the step towards a purchase, enquiry or sign-up?
Conversion Rate Optimisation (CRO) focuses on improving the user experience and removing barriers, so that more visitors convert. Data analysis, A/B testing and psychological insights make clear which elements of your website can be improved to increase the conversion rate.
Many companies invest heavily in marketing to drive more traffic to their website, but without a strong CRO strategy, a large share of that traffic is lost. Visitors leave the site too quickly, drop out of the checkout process or can't find what they are looking for.
With a well-considered approach and continuous optimisation, you get more out of your existing traffic, without extra ad budget.
This leads to higher revenue, more efficient marketing spend and a website that better matches the needs of your audience.
A well-optimised website not only works better for the user, it also lets you deploy your marketing efforts more smartly. Fewer drop-offs, a smoother conversion process and more results from the same number of visitors.
That is the power of CRO.
Reach customers with the right message at the right moment and increase your online impact.
In this phase the focus is on visibility and education. We analyse the market, follow trends and combine your data with relevant case studies.
Get in touch
Now it is all about trustworthiness and highlighting your unique value proposition. We show why your product or service is the best choice.
Get in touch
In this phase we focus on driving purchases or partnerships. Through effective ads, marketing strategies and conversion optimisation, we make sure visitors actually take action.
Get in touch
Returning customers and referrals are cheaper than winning new customers. We use CRM, email marketing, retargeting and a review strategy to turn one-off customers into long-term relationships and sources of referrals.
Get in touch1. We analyse the data
Every website visitor leaves a trail of valuable insights. We analyse user behaviour, heatmaps and the customer journey to see exactly where visitors drop off, and also to uncover new opportunities to increase revenue and leads. This shows us where the bottlenecks are and how we can increase conversion.
2. Insight into behaviour
People often decide unconsciously whether or not to buy something. We apply smart techniques to guide visitors in the right way, so they take the step to becoming a customer sooner.
3. We test, measure and optimise
CRO is all about continuous improvement. We run A/B tests and multivariate tests not only to validate assumptions, but also to discover which changes really deliver results.
4. Growing together for the long term
We don't just work for you, we work with you. By testing and adjusting regularly, we make sure your website keeps getting better and keeps performing.
The cost of a CRO partnership depends on several factors, such as the size of your website, the number of tests you want to run and the intensity of the optimisations. At DGTLbase we work with a tailor-made approach, looking at your goals and the effort needed to get there. Some companies opt for a short optimisation period with a number of A/B tests, while others enter into an ongoing partnership to keep improving their conversions. The investment depends on the number of hours needed for analysis, implementation and testing.
Want to know what CRO can do for your business and which approach suits it best? Curious where your website is leaving opportunities on the table?
Request a free analysis and receive concrete points for improvement!
Our CRO services are designed for companies that understand and recognise the importance of digital marketing and CRO strategies.
By smartly combining data, testing and behavioural insights, we develop a strategy that turns visitors into customers.
A user-friendly website creates a smooth experience, so visitors move effortlessly towards a purchase on the website.
By testing different versions of your page, we discover which performs best and ensure maximum conversion.
Curious which sectors we work in? We have already helped 150+ companies increase their conversions and profit. Our expertise lies mainly in events, cosmetics & beauty and retail. We also have experience in a range of other sectors. Want to know what we can do for your business? Get in touch with us!
4.9
/5
★★★★★
★★★★★
The trusted experts in running your Google Ads/SEM in the most efficient and effective way. They have a proven track record of delivering excellent results across multiple markets for advertisers of all levels. Just as important, they know multiple search platforms such as Google and Bing and have great client consulting skills.
Fadii - Adidas
★★★★★
True SEO & content marketing champions. With a lot of passion and success, they put SEO on the map at RAI. Their strength is that they connect well with both the technical and the business side. Great to work with such results-driven professionals!
Anita - Rai Amsterdam
★★★★★
A dedicated, ambitious and distinctive SEO expert. Over the past year, we worked together in our marketing department on various optimisation projects, which brought our e-commerce activities in multiple markets back to the top of Google’s rankings. With a data-driven mindset and a collaborative spirit, hard work becomes fun. I’d definitely recommend it if you want your website to be top of the class!
Noel - Recharge
★★★★★
I worked with DGTLbase for 2 years and my experience was pleasant. They helped serve a shared client and were especially good and useful for SEO-related work. Where I could advise the client on the IT side of their platform, DGTLbase could advise them on virtually anything related to content or SEO.
York Broekhuizen - Rodi Media
★★★★★
We’ve been using DGTLbase’s SEO, PPC and strategy services for over two years. They’re always extremely knowledgeable, helpful and great to work with. We found their SEO advice very valuable, resulting in a 150% increase in traffic from search engines such as Google and Bing over the past two years.
Martin Kilarski - o9 solutions
★★★★★
We are extremely satisfied with our collaboration with DGTLbase. They achieved strong results for us in SEO and advertising. Thanks to their strategic approach and in-depth knowledge, we not only increased our online visibility but also saw significant growth in traffic and conversions. The team is proactive, really thinks along with you and delivers tailored solutions that fit our goals. If you’re looking for a reliable partner that delivers results, DGTLbase is definitely recommended!
Anis Baldi - Diversity Modest
★★★★★
I had the pleasure of working with Desmond and his team at DGTLbase in 2021. They were very helpful and thorough in their research, and also provided informative research and briefings for SEO optimisation.
Huan Nguyen - JDE Peet's
★★★★★
For Nimani’s online marketing, we work with DGTLbase on advertising and, more recently, SEO as well. A great collaboration with Karim and Desmond’s team, who think along with us strategically and with our budget in mind. That translates into great results! Definitely recommended if you want to grow your business online!
Nimani Real Estate
★★★★★
I’m hugely impressed by DGTL Base, a leading online marketing agency in Amsterdam. Their expertise in SEO advice and Google Ads consultancy has had a significant impact on my company’s online visibility. The combination of their personal approach and professional insights makes them truly unique. For anyone looking to improve their digital marketing, DGTL Base is the perfect choice!
Andu - Crypto Takkies
★★★★★
Young but experienced team. Great collaboration with this online marketing agency.
Frank Mulder - rnw media
★★★★★
If your business needs conversion optimisation or SEO support to scale, DGTLbase is a no-brainer. Get in touch with the professionals there and see how they turn your online presence into a dream come true.
Benjamin Sam - Omek
We’re proud to be recognised by leading companies. Below are some of the outlets where we’ve been featured.
We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record
Thank you! We’ve received your request and will get back to you soon.
Something went wrong while sending. Please try again.
What is conversion optimisation?
+
In online marketing, conversion optimisation (CRO) is a system for increasing the percentage of website visitors who turn into customers or, more generally, take any desired action on a web page. It is commonly referred to as CRO.
Every website has a goal. Whether that is selling products, running a blog with ads or collecting leads through forms. So when someone visits a landing page you have created and signs up for your mailing list, a conversion can take place.
For an e-commerce website, a conversion can take place when a shopper makes a purchase. And for a B2B site, a conversion can take place when a prospect shows interest in the services on offer and fills in the contact form, so the sales team can reach them.
Conversion optimisation, or CRO, is simply the process of improving those conversions. A high conversion rate means your website is well designed, correctly laid out and appealing to your audience. This ultimately makes the number of visitors to your website go up.
The result is that you get better sales from essentially the same amount of traffic, and who doesn't want that? With conversion rate optimisation you get value for money.
How does my business benefit from conversion optimisation?
+
CRO (conversion optimisation) has many benefits
for your business.
For example:
For almost every business, understanding your customer is extremely important. We recommend doing conversion research to find out how potential customers interact with your site. You need to find out who the customers are and what their problems are. With conversion optimisation you can develop buyer personas for your website once you understand your customers.
CRO helps improve the performance of your lead generation. More data is collected about your visitors, so you can sell to them over time.
Why should I outsource conversion optimisation to a conversion optimisation agency?
+
DGTLbase has a successful track record in conversion optimisation through in-depth analysis of conversion rates and building improvement programmes with clients of every size, from SMEs to major brands.
Clients who invest in conversion optimisation, for example through DGTLbase, may be struggling to hit targets, or want to increase conversion but don't know how. They first need to understand why visitors convert on their products (or don't). Others had reached a level of performance but hit a conversion rate ceiling that stopped further growth.
Clients often feel that more can be achieved in their competitive markets and that higher conversion is possible, and they look for conversion rate experts to help pinpoint where.
Why should I use conversion optimisation?
+
Conversion optimisation should be used whenever it is expected to help achieve the desired objectives. It is an iterative process, and every iteration increases the chances of reaching those objectives.
How long does a conversion optimisation programme take?
+
Conversion optimisation is a process of at least 6 months. From experience, we know that is when the process is most successful.
We start by analysing the current data and making any missing elements measurable. We then run a number of experiments for one to two weeks before drawing a conclusion.
Why does B2B need a specific approach to CRO?
+
B2B visitors rarely convert on their first visit, several decision-makers are involved, and content has to build trust.
How can conversion optimisation help my B2B business grow?
+
through A/B testing, heatmaps and user research, we get more leads out of existing traffic.
Which CRO techniques work best for B2B?
+
form optimisation, trust signals, making case studies visible, social proof.
