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WHAT WE SPECIALISE IN
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We help B2B companies achieve more results online. Whether you deliver a product or service to a business (business-to-business, or B2B) or to a consumer (business-to-consumer, or B2C) makes a world of difference in online marketing. The B2B customer is a different type of user and decision-maker from the B2C customer. For example, they decide far more rationally than the emotional B2C customer. In B2B online marketing, we specialise in search engine advertising (SEA) and search engine optimisation (SEO).
At DGTLbase we focus on providing tailor-made solutions in B2B online marketing. We understand that B2B customers are rational decision-makers, so we develop strategies tailored specifically to their unique needs. Our services include search engine optimisation (SEO), search engine advertising (SEA), content marketing and lead generation. We focus on building trust and delivering valuable information, guiding customers effectively from lead to conversion.
Before the digital age, companies mainly met each other at trade fairs and events: a whole day of networking and swapping business cards. Traditionally, there was also a lot of direct marketing (cold calling, for example) and PR. But you can slowly see online marketing catching up. The B2B online marketing method is designed to persuade your customer, step by step, to commit.
We’re proud to be recognised by leading companies. Below are some of the outlets where we’ve been featured.
You want to be of real value to your customers. You are an authority in your industry, sector or field. That doesn't happen overnight. You need to provide your customers with information consistently. Then they will increasingly recognise you as the expert. You achieve this by writing relevant blogs, sharing knowledge articles or e-books, offering online tools and having interesting offers.
As a result, your leads are willing to leave their contact details. That is when the next phase starts: from lead to sale.
SEO and Digital Advertising (SEA) also play an important role in B2B online marketing. There is, however, a difference with B2C online marketing. Where the consumer may go straight to an online purchase, the B2B customer will first want to find more information and trust. This information must match their search query seamlessly. So make sure you have really good content, user experiences and product reviews. This is the starting point for the B2B customer.
E-commerce means selling products or services online. A customer no longer has to go to a physical shop and can compare products online. You can more easily encourage your customer to make repeat purchases or offer more targeted add-on products at the point of sale. You can see this as increasing the basket value: you come in for one product but end up paying for several. All of this is aimed at optimising the customer experience. Online marketing has exploded in recent years and is used across the entire customer journey.
Many B2B companies focus on search terms directly related to the product or service they deliver. Many customers, however, often start by researching the problem that product or service can solve. Think of “online marketing costs” versus “how do I get found online faster?”. By adding value to your potential customer early on, you will probably also be able to add value later in the buying process. It is all about adding value and building trust. Organic findability is important here.
As we mentioned earlier, there is a difference in who buys your product when you compare a B2C company with a B2B company. In B2B it is the decision-maker; in B2C, the end user. Because it often involves a serious investment, there are several stakeholders and/or decision-makers. That makes it a more bureaucratic buying process. Everything is weighed up carefully; it can sometimes feel more like a political game. So a good story and product alone are not enough. You can see it as a game of chess: you need to convince all the decision-makers, or at least the majority. This can be a time-consuming process. The B2B online marketer therefore needs to sketch a very clear customer profile. What are the needs and considerations of the B2B customer? Especially if you are new to the market, this is difficult. After all, you have no other customers to point to. We can help you build that trust in other ways.
These products are designed to help other businesses. This can be by setting up more efficient processes, offering services another company doesn't have in-house (B2B online marketing, for example) or products needed to do the work.
Other B2B companies will focus on selling physical goods you can hold in your hands.
We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record
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What is the difference between online marketing and traditional marketing?
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Before the digital age, companies mainly met each other at trade fairs and events: a whole day of networking and swapping business cards. Traditionally, there was also a lot of direct marketing (cold calling, for example) and PR. But you can slowly see online marketing catching up. The B2B online marketing method is designed to persuade your customer, step by step, to commit.
What is the difference between the B2B audience and the B2C audience?
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In marketing, people often talk about B2B and B2C. A B2B audience is aimed at the business market, involving two companies: one company sells information, services or products to another. A B2C audience is aimed at the consumer, with a company selling its information, services or products to consumers.
