Advertising on youtube

With YouTube ads you reach a large, relevant audience thanks to targeted targeting. The results are also easy to measure, so you can optimise your campaigns easily. YouTube also offers excellent opportunities for remarketing and for growing your brand awareness, leads and sales.

YouTube has many advertising options, which means it can be flexible for all kinds of businesses with all kinds of budgets. Making high-quality video ads for YouTube doesn't have to cost a lot of money – some of the best ads are simple. That said, you need to be willing to be picky about your video content and change it based on the data you get back. All in all, building brand awareness through YouTube advertising is an interesting opportunity. Video ads increase your brand's online visibility.

The DGTLbase advertising team is happy to help you reach your audience on multiple social media channels. We specialise in LinkedIn, Facebook, Instagram, Pinterest, Snapchat and TikTok.
Just because all these networks are available to you doesn't mean you should advertise on all of them. We help you decide which platforms to advertise on to reach your audience.

Facebook and LinkedIn

Popular social media to advertise on are Facebook and LinkedIn. On both channels you can set audience criteria, so your ads are only shown to your audience. In LinkedIn Ads you can use filters such as company size and job title, and in Facebook Ads you can filter your audience by region, place of residence and interests, among other things.

Google AdWords and Marktplaats Admarkt

Besides social media, you can also choose to advertise through Google AdWords or Marktplaats Admarkt. The systems work largely the same way, but AdWords is much larger and more extensive than Admarkt. That is why AdWords requires a fair amount of Search Engine Advertising (SEA) knowledge, and you need to invest a lot of time to use it effectively.

Email marketing and direct mail

As an online retailer, you can also choose between email marketing and direct mail. If you have a good mailing list, email marketing can deliver a lot. But with direct mail you have a better chance of standing out. These days people are buried under emails, so physical print such as an envelope or leaflet catches the eye more.

With YouTube ads you usually pay per view (CPV) or per thousand impressions (CPM). What you pay depends on your target audience, targeting and competition, and you set your own daily budget.

More impressions don’t automatically mean higher costs. With skippable in-stream ads, you only pay when a viewer watches 30 seconds (or the whole ad if it’s shorter) or clicks on your ad. That way you only pay for real attention.

Basically, advertising on YouTube works much the same as advertising on Google. For example, both types of campaign are set up through Google Ads.
You need to upload the videos you want to use as video ads to your channel. After creating a YouTube channel, there are a few more steps before your ads are served.

Simply put:

1. Upload a video to your YouTube channel. Note: YouTube must receive the videos no later than two working days before your campaign starts;
2. Create a campaign in Google Ads and choose the right objective;
3. Set up the campaign: think about the budget and duration of your campaign, specify your audience and design the ad with, for example, a call to action;
4. Ready, set, go! Your campaign is now ready to be served to the audience you have defined.

YouTube advertising (ads) uses Google data to tailor your message and deliver it to the right people at the right moment. How to best reach your audience through YouTube advertising:

• Demographic groups: Choose age, gender, household income, etc.
• Detailed demographics: Reach your viewers based on detailed shared data and characteristics, such as education, home ownership or being new parents.

• Interests: Choose from various interest segments that best match your audience, to target them specifically on their interests and hobbies – even when they visit pages about other topics.

  1. Affinity segments: Increase brand awareness and drive interest by reaching people who already have a strong interest in relevant topics.
  2. Custom affinity segments: With custom affinity segments you can create audiences that are better tailored to your brands than broad segments. For example, instead of reaching “Sports fans”, a running shoe company might do better reaching “Avid marathon runners”.
  3. Life events: Reach potential customers through YouTube advertising and Gmail during milestones in their lives, such as moving house, graduating or getting married.
  4. In-market segments: Select customers from these audiences who are researching products and actively considering buying a service or product like the ones you offer.
  5. Custom segments: With custom segments you can reach viewers as they make a purchase decision, based on the keywords they recently searched for on Google.
  6. Your data segments: reach more viewers on YouTube and Google video partners based on their previous interactions with your videos, video ads or YouTube channel, once you have linked your YouTube channel to your Google Ads account. You can also show ads to people who have interacted with your website or mobile app.
  7. Customer Match: With Customer Match you can use your first-party online and offline data to reach and re-engage customers through YouTube and Google video partners.
  8. Optimised targeting: Optimised targeting is a targeting feature based on first-party data lists that lets you expand the reach of your best-performing audiences by targeting new users with characteristics similar to those in your data segments or Customer Match segments.