Growth marketing

A growth hacker or marketer is more than a digital marketing specialist. We use growth marketing to secure the growth of your business.

We find scalable strategies driven by your product and your users, and then use our expertise and creativity to make the growth magic happen.

Our growth hacker gets data and feedback from your users by A/B testing every process. Experimenting with A/B tests is extremely important in growth marketing and hacking, and lets our growth hacker try out many acquisition channels, track the data, set priorities, analyse the results and optimise.

There are several ways to define growth hacking. Our definition: a mix of marketing, data, engineering and creativity.

Growth hacking goes further than traditional marketing, because it uses data analysis, user feedback, A/B testing and product development with just one goal: growing your brand.

A growth hacker is a professional who implements growth hacking marketing tactics. Unlike digital marketers, who look at numbers and check websites, a growth hacker is a marketer, a creative data scientist and an engineer all at once.

Together with you, our growth marketer sets your budget, the growth targets for your business, a timeline and the channels we will work on to reach those targets.

A Growth Marketer has a solid basic knowledge of all kinds of disciplines, including storytelling, data & analytics and design & UX (CRO). On top of that, a Growth Marketer also has extensive marketing expertise.

Broadly speaking, these are the tasks of a Growth Marketer:

1. Identifying growth opportunities for every department within a company.
2. Drawing up hypotheses and strategies and (A/B) testing them in the market.
3. Setting up and prioritising experiments.
4. Evaluating the results.
5. Setting up structured procedures.

Growth in marketing is not just about acquisition or retention, but also about guiding and developing your product. That is why growth marketing goes further than digital marketing, because a growth hacker is also involved in product development. So it is a highly cross-functional job.

Our marketing department will not only set up a compelling content marketing strategy, create great email marketing campaigns or get your website SEO-optimised, we will also make your product more user-friendly thanks to the feedback and data we collect.

Where a ‘standard’ marketing team would set up a campaign based on a good dose of experience and gut feeling, a growth marketer will set up four or five different experiments to decide quickly which campaign works best.

We run experiments and prioritise these ideas, with the aim of deploying the most impactful experiments first. For example, we can look at whether and where we can use user-generated content and what works best there. A growth marketer always stays in touch with the client to check whether these experiments still match the goal.

There are a number of benefits when it comes to growth marketing. These are the main things growth marketing is good for:

Listening to the customer – The process of experimenting and analysing makes sure you listen to the customer and regularly feed their input into, for example, your customer journey. This prevents you from ending up with a product or campaigns nobody is waiting for.

T-shape – By starting with growth marketing, you make sure you look across the full width of the funnel, while as a growth marketer you specialise in 1 or 2 areas. This is also known as the T-shaped growth hacker or marketer. It makes it easy to work with other experts and spot opportunities throughout the entire funnel.

Smarter, not more expensive – Because a growth hacker looks for an efficient way to achieve scalable growth and impact, your business tackles things more smartly instead of just spending more budget on them. Automating as many processes as possible per phase, for example, makes life a lot easier.

Out-of-the-box – By using creativity across different areas and being able to kick things off independently, you get more out-of-the-box solutions to problems that are pragmatic at the same time.

Data-driven – As one of the foundations of growth hacking, working data-driven also lets you show clearly within the organisation why you made certain choices. DGTLbase is passionate about this: by analysing data, we can make sure we support every client as well and as effectively as possible.

Focus – Using the pirate funnel gives a clear focus on the areas where real impact can be made, and therefore where growth can be achieved once you get to work on them.

By sticking to the growth hacking methodology, you always keep an eye on growth and how to achieve it as smartly as possible. In short: a more specific customer journey, more traffic, leads, sales and ambassadors.

DGTLbase is an online marketing agency in Amsterdam. Our slogan?

“Where data-driven growth strategies & visibility connect.”

We specialise in online marketing, focusing on both quick wins and long-term growth for your online success.

We achieve all of this with data-driven technology. The next step is making your business visible through the right objectives, a focus on your audience's digital customer journey, growth, leads and, most importantly of all, selling your product.

Yes! We offer dedicated online marketing training for beginners and advanced practitioners in the online marketing world. The online marketing training courses we currently offer are search engine optimisation – SEO training and Google AdWords – SEA training.

During this training, we explain how to use your online marketing channels in the right way.

✓ Tailor-made coaching and training

✓ 1-on-1 coaching programme

✓ Training for companies and in-house marketing teams

✓ 130 people have gone before you