Social content and advertising keep growing fast, with TikTok, Instagram and Facebook as the main channels. Brands are investing more and more marketing budget in social, but at the same time advertising costs are rising and competition is increasing. A social media scraper collects and analyses public data from these platforms at lightning speed and turns it into creative insights. That way you discover the trends, formats and messages that work, leading directly to stronger organic posts and more effective ad campaigns.
Fast insights
Better content and ads
More reach and conversion

A social media scraper collects public posts and ad metadata from TikTok, Instagram and Facebook and turns them into structured insights. You can search by keyword (for example “winter coat”) or by username (brand, creator or competitor), after which the results are clearly split into organic content and ads. For each post you receive extensive data, such as account details (handle and followers), publication day and time, caption, transcript (if available), video length and performance figures such as views, likes, comments and shares. A virality score (1–100) is also calculated, which compares organic posts fairly by correcting for account size and recency. You also get creative fields, including platform, format and a direct link or ID for the post. Optionally you can extend this with deeper analyses, such as a video analysis with key insights, hooks, evidence, themes, strengths, opportunities for improvement and lessons learned, or a comment analysis with summaries of top questions, pain points, trends and sentiment. In practice, the latter works like a free online survey: you see exactly what people say about your brand or category, without the cost of a survey.









We get to know your brand and decide together on the right AI approach.

We analyse your existing brand data and tailor our solution to your needs.
We make sure everything connects smoothly to your existing systems and processes.
Ongoing support and improvement based on feedback and performance.
We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record





Area
What you save
Example
Costs
Less money wasted on ads because you start with what already works
Fewer failed variants, because you can see in advance which content performs well in your category
Time
No more hours spent manually searching through posts
Checking 500 posts takes less than 5 minutes instead of 6-8 hours manually
Resources
Less analysis time and fewer test rounds needed
30-50% fewer variants needed because successful ideas are reused more often
Conversion
Respond directly to customer questions and reactions
Insights from comments help improve campaigns and often lead to higher click and purchase rates
Efficiency
One overview for TikTok, Instagram and Facebook, both organic and ads
Faster test cycles, clear comparisons and consistent results
✓
A/B testing
✓
Scale faster
✓
Builds trust and recognition
✓
Brings personas to life
✓
No set or crew needed
✓
Fast production
✓
Cost-efficient
✓
Any setting possible
✓
Respond to trends
✓
Storytelling
✖
Expensive freelancers, creators and editors
✖
Slow shoots, edits and approvals
✖
Inconsistent tone and quality
✖
€300+ per UGC video
✖
Manual content editing
✖
High set-up and location costs
✖
Limited flexibility
✖
Long lead times
✖
Complex coordination required
4.9
/5
★★★★★
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Everything you need to know before you start with social media scrapers
What is a social media scraper?
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A social media scraper is a tool that collects public data from platforms such as TikTok, Instagram and Facebook and presents it in a clear overview.
Is a social media scraper legal?
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Yes, scrapers only work with public data that users or brands have shared themselves. No private data is collected.
What can I use a scraper for?
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To discover which content performs, which trends are emerging, which creators are relevant and which ads perform well.
Can I use it to analyse both ads and organic posts?
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Yes. You can get separate insights from both organic content and paid campaigns.
Can I search by keywords or brands?
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Yes. You can search for “winter coat”, for example, or a specific brand name, creator or competitor to see relevant results.
Can I also extract sentiment or trends from comments?
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Yes, some scrapers offer comment analysis that summarises what customers are saying: frequently asked questions, pain points and overall mood.