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We are proud that we, as DGTLbase, get to share our expertise through a range of media. Discover how DGTLbase is turning the digital world upside down.
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The generation growing up most with AI turns out to be the least able to recognise it. Floowy.ai and DGTLbase researched how well Dutch people aged 18 to 25 recognise AI-generated content. The outcome is striking and raises serious questions about the upcoming AI labelling requirement.
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NEW
Gen Z recognises AI-generated content barely better than everyone else. A generation that grew up with the internet, social media and a sharp eye for what feels "real" turns out to be unable to reliably tell human and AI-generated content apart. That raises an interesting question for brands betting heavily on authenticity as a differentiator: if your audience can't see the difference anyway, where is the line?
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AI has long gone beyond generating a nice image. Anyone who underestimates that falls behind in a market that is changing at breakneck speed. In De AI Storm on RTL and Videoland, the DGTLbase team shares its vision on the future of visual content and marketing, and shows how our own AI tool Floowy.ai puts that vision into practice every day.
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AI is everywhere, and more and more often it takes over more than we realise. In this article for De Ondernemer, Desmond Boateng writes about the silent pitfall entrepreneurs face: the moment AI no longer strengthens your work, but replaces your thinking.
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Online authority determines whether you are still visible in a world of AI search results. In this article, Desmond Boateng explains why it is not your SEO tricks, but your credibility, content and external references that make the difference between being found and being chosen.
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Desmond Boateng shows how AI is fundamentally changing the role of visuals in SEO. Not text, but visual relevance and scalable creation increasingly determine whether you become and stay visible.
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Do you know that feeling of seeing opportunities everywhere? That your mind never stands still and you would love to start something new every day? Desmond Boateng certainly does. It brought him both success and problems.
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In this episode you hear the story of Desmond Boateng, founder of the online marketing agency DGTLbase. When he started the company, he also started two webshops.
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Desmond Boateng explains how implicit rules caused friction at DGTLbase. With a behavioural compass he made agreements explicit, which created more trust, connection and productivity. Why even small teams should not wait until friction arises.
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What started as a mistake in search intent ended up in national media. In the AD, Desmond Boateng explains how his start-up flopped, which SEO lessons he took from it and why sharing your mistakes sometimes delivers the best visibility.
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Desmond Boateng shares a painful but valuable experience with his start-up Coupontrade. What he learned about supply versus demand, search intent and the real value of a single purchase. Three questions every entrepreneur should ask themselves before building anything.
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As a content creator, how do you stay true to your brand and values in an era full of AI tools? Desmond Boateng shares six practical steps to scale smartly and ethically with AI, without losing your credibility or authenticity.
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At Majestic, Desmond Boateng discusses the importance of the human touch in a world full of AI.
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SEO in 2025 brings together the #1 actionable tip from 106 leading SEO experts worldwide. Founder Desmond shares his view on the future of SEO.
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At Majestic, Desmond Boateng discusses how versatility and data-driven insights are transforming SEO in 2024. Discover strategies for more effective optimisation and sustainable online growth.
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At BrightonSEO, Desmond Boateng discussed how diversity of thought can strengthen the growth of marketing and SEO teams. Inclusion turns out to be a key to innovation and more effective strategies.
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Someone with ADHD, someone with autism, introverts and extroverts: cognitive diversity in an organisation is good for performance, creativity and productivity. But as a manager, how do you make sure everyone can thrive?
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Desmond Boateng, founder of DGTLbase, started his entrepreneurial journey at a young age, while still in secondary school. Today he runs a growing online marketing agency in Amsterdam. He shares his entrepreneurial journey with highlights, challenges and valuable lessons.
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"Cognitive diversity is more than a buzzword; it is essential for innovation and growth in business," says Desmond Boateng. In his article he highlights how different perspectives increase problem-solving power and engagement within teams, and shares strategies for creating an inclusive culture that embraces this diversity.
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Sustainable entrepreneurship is something you have to act on. How do other entrepreneurs approach it? We speak with Desmond Boateng, founder of the online marketing agency DGTLbase. He shares his entrepreneurial story, his vision on diversity and inclusion, and how he applies these values within his own organisation.
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DGTLbase is an Amsterdam-based online marketing agency that empowers clients with ROI-driven performance marketing. “In the predominantly homogeneous, male-dominated digital agency landscape, we provide a surprisingly diverse voice.”
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‘Diversity’ is not an empty buzzword. Nor just another item to tick off the ‘Corporate Social Responsibility’ list. On the contrary: diversity in the workplace is an increasingly important part of running your business. Entrepreneur Desmond Boateng wrote this blog about it.
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Diversity in the workplace is essential for innovation and growth, also at marketing agencies. A diverse and inclusive team not only brings different perspectives and ideas, it also makes people better able to spot, seize and adopt new, ‘out of the box’ opportunities.
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After a pitch process, Big Bazar has chosen DGTLbase as its new online marketing agency for its social & Google Advertising accounts in the Netherlands and Belgium. The collaboration starts in April 2023 and the strategy for the first campaigns is already being developed. DGTLbase beat three other contenders.
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