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WHAT WE SPECIALISE IN
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At DGTLBase we understand that the beauty and cosmetics industry revolves around experience, trust and visibility. Whether you run a skincare brand, an online beauty shop or a cosmetics studio, a strong online marketing strategy is essential to reach customers and get them to convert. Competition in this sector is fierce, and an effective digital approach makes the difference between standing out and disappearing. In the Netherlands, total spending on personal care products amounted to more than €3 billion in 2023, with an average spend of around €167 per person per year.
Reach customers with the right message at the right moment and increase your online impact.
In this phase the focus is on visibility and education. We analyse the market, follow trends and combine your data with relevant case studies.
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Now it’s about credibility and highlighting your unique value proposition. We show why your product or service is the best choice.
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In this phase we focus on driving purchases or partnerships. Through effective ads, marketing strategies and conversion optimisation, we make sure visitors actually take action.
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Returning customers and referrals are cheaper than acquiring new customers. We use CRM, email marketing, retargeting and a review strategy to turn one-off customers into long-term relationships and sources of referrals.
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We don’t just think along with you, we actively take responsibility for reaching your goals.
Everything we do is aimed at a positive return with a tailored strategy. No empty promises, but tangible results.
Cognitive diversity is one of our core values: we question everything and use multiple perspectives to arrive at a unique approach.
4.9
/5
★★★★★
★★★★★
The trusted experts in running your Google Ads/SEM in the most efficient and effective way. They have a proven track record of delivering excellent results across multiple markets for advertisers of all levels. Just as important, they know multiple search platforms such as Google and Bing and have great client consulting skills.
Fadii - Adidas
★★★★★
True SEO & content marketing champions. With a lot of passion and success, they put SEO on the map at RAI. Their strength is that they connect well with both the technical and the business side. Great to work with such results-driven professionals!
Anita - Rai Amsterdam
★★★★★
A dedicated, ambitious and distinctive SEO expert. Over the past year, we worked together in our marketing department on various optimisation projects, which brought our e-commerce activities in multiple markets back to the top of Google’s rankings. With a data-driven mindset and a collaborative spirit, hard work becomes fun. I’d definitely recommend it if you want your website to be top of the class!
Noel - Recharge
★★★★★
I worked with DGTLbase for 2 years and my experience was pleasant. They helped serve a shared client and were especially good and useful for SEO-related work. Where I could advise the client on the IT side of their platform, DGTLbase could advise them on virtually anything related to content or SEO.
York Broekhuizen - Rodi Media
★★★★★
We’ve been using DGTLbase’s SEO, PPC and strategy services for over two years. They’re always extremely knowledgeable, helpful and great to work with. We found their SEO advice very valuable, resulting in a 150% increase in traffic from search engines such as Google and Bing over the past two years.
Martin Kilarski - o9 solutions
★★★★★
We are extremely satisfied with our collaboration with DGTLbase. They achieved strong results for us in SEO and advertising. Thanks to their strategic approach and in-depth knowledge, we not only increased our online visibility but also saw significant growth in traffic and conversions. The team is proactive, really thinks along with you and delivers tailored solutions that fit our goals. If you’re looking for a reliable partner that delivers results, DGTLbase is definitely recommended!
Anis Baldi - Diversity Modest
★★★★★
I had the pleasure of working with Desmond and his team at DGTLbase in 2021. They were very helpful and thorough in their research, and also provided informative research and briefings for SEO optimisation.
Huan Nguyen - JDE Peet's
★★★★★
For Nimani’s online marketing, we work with DGTLbase on advertising and, more recently, SEO as well. A great collaboration with Karim and Desmond’s team, who think along with us strategically and with our budget in mind. That translates into great results! Definitely recommended if you want to grow your business online!
Nimani Real Estate
★★★★★
I’m hugely impressed by DGTL Base, a leading online marketing agency in Amsterdam. Their expertise in SEO advice and Google Ads consultancy has had a significant impact on my company’s online visibility. The combination of their personal approach and professional insights makes them truly unique. For anyone looking to improve their digital marketing, DGTL Base is the perfect choice!
Andu - Crypto Takkies
★★★★★
Young but experienced team. Great collaboration with this online marketing agency.
Frank Mulder - rnw media
★★★★★
If your business needs conversion optimisation or SEO support to scale, DGTLbase is a no-brainer. Get in touch with the professionals there and see how they turn your online presence into a dream come true.
Benjamin Sam - Omek
Every partnership starts with a conversation. We want to know who you are, what your business stands for and where you want to go. It’s about more than business goals: we look at whether our values align and whether there’s a click. Our goal in every partnership is to grow together, which for you means more online profit and ultimately a great case on our website. We are a specialised agency, so some channels fit our expertise less well. If your goals don’t match our specialities, we will always refer you to the right expert who can help you further.
Step 1
Our experts analyse your current situation and opportunities. Together we look at the challenges and how we can achieve your goals. We ask a lot of questions to truly understand what your business needs.
Step 2
We develop a tailored strategy that matches your ambitions exactly. This plan covers everything needed to reach your goals, including which marketing channels we use and how we can reach your target audience effectively.
Step 3
Once the plan is approved, we get to work. Whether it’s SEO, advertising or creative campaigns: our specialists make sure everything is executed down to the last detail, with strategic advice.
step 4
We keep optimising continuously. Every month we discuss the results, make adjustments where needed and make sure your strategy is always up to date.
Step 5
After six months we take time to look back on the partnership. We analyse the results achieved, identify areas for improvement and discuss how we can optimise our strategy further. This evaluation not only provides valuable insights, it also allows us to build an inspiring case together.
Step 6
Thank you! We’ve received your request and will get back to you soon.
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How long does it take before I see results from online marketing for my beauty brand?
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This depends on the strategy. SEO and organic growth can take a few months, while paid ads often show results within a few weeks.
Which marketing channels work best for beauty and cosmetics brands?
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Instagram, TikTok and Google Shopping are particularly effective because of their visual and search-driven approach
How do I make sure my beauty brand stands out from the competition?
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Through strong branding, authentic storytelling and smart use of influencer marketing. A data-driven advertising strategy also helps you reach the right audience.
Is influencer marketing necessary for my beauty business?
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Influencer marketing can contribute enormously to brand awareness and trust, but it isn’t the only way. A combination of social media, SEO and ads can also be very effective.
What is the difference between organic and paid marketing, and which suits my brand best?
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Organic marketing, such as SEO and social media, delivers sustainable long-term growth. Paid marketing delivers faster results and is ideal for campaigns and product launches. A combination of both often works best.
How can you help my beauty brand go international?
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We develop SEO strategies for multilingual websites, run targeted ads in different markets and analyse where your target audience is most active internationally.
What does working with DGTLBase look like?
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We start with a strategy session to map out your goals and challenges. Then we develop a tailored marketing strategy, with monthly reports and optimisations to maximise your growth.
Our services are designed for businesses that understand and recognise the importance of digital marketing and online marketing strategies.
