At DGTLbase we understand that healthcare marketing revolves around trust, visibility and answering concrete questions from people seeking help. Whether you are a clinic, a specialist healthcare institution or a private healthcare provider, a strong online marketing strategy is essential to reach patients at the right moment and get them to convert. Competition in healthcare is increasing, and online visibility plays an ever bigger role in it. In the Netherlands, healthcare spending in 2023 averaged €4,848 per inhabitant, putting Dutch healthcare spending more than 25% above the EU average. At the same time, the digital healthcare market is growing strongly: in the Netherlands, the market for digital healthcare platforms is now valued at around 2.5 billion, driven by increasing online patient interaction, telecare and digital healthcare services

Reach customers with the right message at the right moment and increase your online impact.

In this phase the focus is on visibility and education. We analyse the market, follow trends and combine your data with relevant case studies.
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Now it’s about credibility and highlighting your unique value proposition. We show why your product or service is the best choice.
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In this phase we focus on driving purchases or partnerships. Through effective ads, marketing strategies and conversion optimisation, we make sure visitors actually take action.
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Returning customers and referrals are cheaper than acquiring new customers. We use CRM, email marketing, retargeting and a review strategy to turn one-off customers into long-term relationships and sources of referrals.
Get in touchWe don’t just think along with you, we actively take responsibility for reaching your goals.
Everything we do is aimed at a positive return with a tailored strategy. No empty promises, but tangible results.
Cognitive diversity is one of our core values: we question everything and use multiple perspectives to arrive at a unique approach.
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Every partnership starts with a conversation. We want to know who you are, what your business stands for and where you want to go. It’s about more than business goals: we look at whether our values align and whether there’s a click. Our goal in every partnership is to grow together, which for you means more online profit and ultimately a great case on our website. We are a specialised agency, so some channels fit our expertise less well. If your goals don’t match our specialities, we will always refer you to the right expert who can help you further.
Step 1
Our experts analyse your current situation and opportunities. Together we look at the challenges and how we can achieve your goals. We ask a lot of questions to truly understand what your business needs.
Step 2
We develop a tailored strategy that matches your ambitions exactly. This plan covers everything needed to reach your goals, including which marketing channels we use and how we can reach your target audience effectively.
Step 3
Once the plan is approved, we get to work. Whether it’s SEO, advertising or creative campaigns: our specialists make sure everything is executed down to the last detail, with strategic advice.
step 4
We keep optimising continuously. Every month we discuss the results, make adjustments where needed and make sure your strategy is always up to date.
Step 5
After six months we take time to look back on the partnership. We analyse the results achieved, identify areas for improvement and discuss how we can optimise our strategy further. This evaluation not only provides valuable insights, it also allows us to build an inspiring case together.
Step 6
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How long does it take for online marketing to deliver results for a clinic or healthcare organisation?
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SEO and organic growth take a few months, while paid campaigns often show noticeable results within a few weeks.
How do I build more trust online as a clinic or healthcare organisation?
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Clear information, strong content, reviews, expertise and consistent online visibility all play a major role in this.
Which online marketing channels work best for healthcare organisations?
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SEO and Google Ads often form the strongest foundation, supplemented by CRO, content and social advertising.
How do I make my clinic more visible in Google and AI platforms?
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With strong SEO, in-depth landing pages and authority on relevant healthcare topics, you build online visibility in both search engines and new AI-driven search environments.
Why does my website attract visitors but few intake requests?
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This is often down to trust, content, usability or an unclear route to contact.
How do I measure the effectiveness of my marketing campaigns?
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By analysing KPIs such as conversion rates, ad ROI and social media engagement. We provide dashboards and analyses to give you clear insight into your performance.
What are the benefits of Google Ads for healthcare organisations?
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Google Ads makes your healthcare services immediately visible for relevant searches, leading to higher conversion and more appointments.
How can social advertising help my healthcare practice grow?
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Social ads on platforms such as Facebook and LinkedIn help you reach the right audience with trustworthy, educational content. Smart targeting and retargeting drive more engagement.
What are the benefits of SEO for clinics and specialist care?
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SEO provides lasting visibility for relevant searches around treatments, specialisations and locations.
Our services are designed for businesses that understand and recognise the importance of digital marketing and online marketing strategies.