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Philips Healthcare, a leader in health technology, wanted to increase the number of qualified leads worldwide. With a globally renewed Google Ads strategy & account structure, we achieved this.
At Philips, they want to improve people's health and well-being through meaningful innovation. As such, they see huge opportunities to make a difference through innovation, design and sustainability – by working with healthcare customers to increase productivity and deliver better care to more people through innovation platforms for monitoring, imaging, interventional care and healthcare informatics. And by enabling more people to take care of their health and well-being with personal health solutions. This calls for an innovative Google Ads strategy that ensures results can be achieved in a niche market.
Philips Healthcare operated at individual market level, each with its own marketing efforts and corresponding strategy. As a result, there were often big differences in quality, synergy and results, and learnings were not always shared. That made it crucial to put a single, unified strategy in place at global level to achieve more success.
The strategy for Philips consisted of a data analysis for all markets to see what the complete funnel looked like from lead to purchase. Conclusions were drawn per market from this analysis and combined with extensive additional keyword research. With this data, we set up a framework that should form an ideal account structure. At Philips, the average purchase journey takes 6 to 12 months. That's why it's important not to draw conclusions too quickly based on results, but instead to focus on soft conversions and gain insight into lead qualification.
With a smart Google Ads strategy, DGTLbase delivered consistent results for Philips Healthcare worldwide.
Our solution for Philips Healthcare was to clarify the ideal account structure, map out the soft conversions, create short lines of communication with the team that qualifies leads and link these back to our marketing activities. We successfully implemented this for the EMEA, DACH & APAC regions.
The efforts led to great results in the most important region (DACH)
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We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record
