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IngreCore faced the challenge of achieving online growth in niche markets. Through a targeted SEA strategy, successful results were achieved in a short time. This led to a significant increase in leads and a healthy return on investment.
IngreCore is your online source for purchasing high-quality ingredients and chemicals. We focus on manufacturers of personal care products and household products. Buyers and researchers benefit from direct access to a large and growing portfolio of cosmetic ingredients aligned with global market trends.
Generating conversions with a healthy POAS via Google Ads, while dealing with low search volumes in the target markets due to the niche and specific nature of the product we sell.
For IngreCore, we carried out a thorough analysis of the niche markets in which they operate. We examined search volumes, competition and relevant search queries to gain insight into their target audience's behaviour. Based on this, we drew up a strategy aimed at optimising their Google Ads campaigns, focusing on specific search terms that offered the most potential for conversions within these markets.
DGTLbase helped us significantly increase our conversions in a difficult market. Thanks to their strategic approach and eye for detail, we not only reached our goals, but also kept our cost per acquisition low. We are very happy with the results and look forward to working together further.
We set up a smart SEA strategy using the Hagakure structure, optimising keywords by grouping them based on intent and relevance. By deploying dynamic search ads and continually fine-tuning bidding strategies via machine learning, we could switch faster and respond better to the market. We also used extensive A/B testing on ad copy and landing pages to guarantee the best performance. As a result, we not only increased campaign efficiency, but also improved lead quality.
Thanks to our targeted SEA strategy, IngreCore saw strong improvements in their campaigns. Through budget optimisation, accurate tracking and testing of ad creatives, both lead quality and conversion rates rose, while ad visibility increased significantly.
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We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record
