Online marketing for startups

Do you have a startup and want to grow online? Then you have come to the right place. We help new businesses with online marketing. A startup is innovative, creates impact and is ambitious. An innovative idea calls for a different strategy, because the online marketing strategy for a startup still has to be built. We are happy to help you with that!

Our approach

Startups need a different approach. At DGTLbase we understand that like no other. That is why we offer tailor-made online marketing solutions, specifically for startups that want to grow.

Every startup has its own challenges and goals. We develop strategies that genuinely fit your situation – whether it is about findability, visibility or conversions.

Our services? Think of:

• Search engine optimisation (SEO)
• Search engine advertising (SEA)
• Content marketing
• Building brand awareness

In short: we help you build a strong online presence and reach the right target audience. That way you support your startup in realising its growth potential.

Startup marketing: what is a startup?

Not every new business is a startup. A startup is innovative, creates impact and is ambitious. Innovative means fresh – not necessarily a new invention, but an innovative take on an existing concept. Think of WhatsApp: online chatting had been around for much longer. An innovative idea calls for a different strategy, because the online marketing strategy for a startup still has to be built.

Online marketing for startups

How do you determine the online marketing for a startup? Consider:

1. Who are we making the product or service for? In other words, your target audience.
2. How do we reach this target audience?
3. What is your positioning?
4. What price goes with it?
5. What kind of payment model: a subscription or a one-off fee?

These choices influence your online marketing strategy. Startups are hip. Before the 2008 crisis, entrepreneurship was for people who couldn’t find a job. Now entrepreneurship is commonplace. You can take advantage of that popularity. Plenty of opportunities for good PR.

Well begun is half done

A beautiful product without a market doesn’t work. Make sure your audience knows who you are. At launch you can get a lot of (free) publicity. Think of local media (after all, they also need relevant content) and early adopters. This results in:

1. Brand awareness, which brings an audience to your (digital) shop.
2. A stronger link profile.
3. Attention attracts attention. Investors and other parties may approach you.

There are several ways to grow your startup exponentially:

1. Generate traffic: you can buy it through paid channels, but also grow it organically.
2. Optimise your conversion for incoming traffic. Make sure you have good landing pages.
3. Keep seeking media attention (PR).
4. Build a community. Think of crowdfunding: sell your product before you develop it.