Online marketing agency DGTLbase wins Big Bazar's media pitch

After a thorough pitch process, Big Bazar has chosen DGTLbase as its new online marketing agency for its social & Google Advertising accounts in the Netherlands and Belgium.

The collaboration starts in April 2023, and the strategy for the first campaigns is already being worked out.

DGTLbase beat three other contenders.

An ambitious, data-driven partner

Big Bazar was looking for a partner that could keep up with the company's growth ambitions and the operational speed that goes with them.

“DGTLbase combines a data-driven approach with Big Bazar's practical and entrepreneurial mindset; that way we can achieve really great results!” says Karim Oudejans, one of the founders of DGTLbase.

Online marketing knowledge & a personal approach

“We chose DGTLbase as our new media agency because we're very pleased with the ideas they pitched to support Big Bazar's growth ambitions.

Karim and his colleagues know exactly what they're talking about, and we really felt a personal connection with the team” say Gisèle & Christina, the marketing manager and online marketer at Big Bazar

About DGTLbase and Big Bazar

DGTLbase is a forward-thinking online marketing agency in Amsterdam that helps companies increase their online visibility with ROI-driven performance marketing. All of the agency's choices are made on the basis of data. The motto: data trumps opinions!

Since its founding in 2007, Big Bazar has grown into a well-known name in the Netherlands and Belgium with 127 stores. Big Bazar is known for its wide range of quality products and A-brands at very sharp prices.

Making offline revenue visible online

Because Big Bazar has no webshop, only physical stores, it's a challenge to map out the correlation between the returns from online campaigns and offline revenue.

After all, there's no loyalty programme or customer card available with which customer data can be linked.

Fortunately, DGTLbase also has extensive experience with the synergy between offline and online, and there are enough tools available to make this correlation visible.

Karim Oudejans is looking forward to adding Big Bazar to DGTLbase's portfolio: “We can't wait to implement our media strategies and contribute to Big Bazar's further growth!”