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Freelance SEO Specialist

Desmond
Written by

Desmond

Our SEO (Search Engine Optimization) specialists have 9+ years of experience. All their SEO advice and strategies are based on results they have achieved in recent years by working on SEO every day.

The goal of our freelance SEO consultants is to help small, medium-sized and large businesses increase their number of relevant visitors. They do this by setting up an SEO strategy focused on increasing your business’s online visibility in Google, Bing or another search engine. A personal approach is very important here.

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LOOKING FOR A FREELANCE SEO SPECIALIST? WHAT IS FREELANCING?

A freelance job is work a person does for themselves instead of being employed by a company, and it can involve client work for organisations. A freelancer is essentially self-employed, and the work comes from across the entire labour market.

This covers an enormous variety of businesses, ranging from very small to very large. Organisations, non-profits and even government bodies all often hire freelancers on a contract basis. Because of the wide variety of freelance opportunities, there is work in virtually every field, ranging from one-off jobs to long-term projects.

Work can also be offered directly to the client, can focus on general areas as mentioned above, or can be tailored to specific sectors that require niche skills.

What are the advantages of an agency versus a freelancer?

Although hiring an agency may seem similar to hiring a freelancer, there are clear differences. These are the unique advantages of working with an agency rather than an individual freelancer.

1. Less supervision

When you hire an external agency, you don’t need to invest as much time in managing the projects they work on. DGTLbase assigns a project manager to every client to oversee the specialists working on your project (or projects). The project manager is responsible for coordination to make sure projects are delivered on time. If a project runs late, an agency can deploy extra resources immediately, unlike a freelancer.

2. Long-term client relationships

Agencies look for clients with several large projects, because that helps them grow and stabilise their workload. That is why we at DGTLbase always aim for a long-term relationship with you, and we will prove ourselves time and again.

3. Better project management

Because agencies are larger and have to keep multiple teams and departments on track, they are generally better at managing work – especially larger projects – than the average remote freelancer. They have dedicated teams, organised workflows, access to company resources and paid tools, and much more. So if your projects are complex, we may be the right choice for your business.

Freelance SEO specialist at an ONLINE MARKETING AGENCY

Audit

Would you like to check whether your website is search engine friendly? We help you by carrying out an extensive SEO check. This check assesses your website(s) against the latest requirements set by Google and other search engines, and gives insight into the opportunities to increase your website’s visibility in search engines.

Strategy

Looking for an SEO strategy that fits your organisation’s growth objectives? We help you develop a workable SEO strategy that contributes to your organisation’s growth. Thanks to our broad experience with other channels, the strategy also takes the synergy with your other online channels into account.

Advice

Don’t want us to set up an entire SEO strategy for you, but rather advice on specific SEO or online marketing questions? We can help. For example: have you set up an SEO campaign that isn’t performing as expected? Or do you have a question about one of the latest SEO techniques? We are happy to answer your question(s) together with you.

Roadmap

Do you already have a comprehensive SEO strategy and need support in drawing up and carrying out an SEO roadmap? We help you through the process by looking at your current strategy together and translating it into a concrete roadmap.

SEO course

Do you want to become an SEO specialist yourself, or simply learn to carry out SEO optimisations? That is of course possible too. We regularly give SEO training. The training we give is based on the wishes and needs of the person or group. During this session we teach you everything you need to know to do SEO yourself. Read more about the SEO course here.

Copywriting

Would you like support in writing SEO copy? Or would you rather learn how to write the best content for search engines and, at the same time, for your potential customers? Our SEO specialists help you set up a content marketing strategy that transforms your organisation into a results-driven content machine.

Local SEO

Does your business focus only on Amsterdam? Then we can provide you with local SEO advice. If you want local SEO advice for several specific locations, that is of course possible too. Local SEO is a great way to reach customers in the specific locations where you want your business to be found.

Website migration

Are you planning to migrate your website to a new domain? Are you merging several websites or switching CMS? We have 9+ years of technical SEO experience and have carried out several complex migrations of websites with 400,000+ monthly visitors. With a proven process that ensures you don’t lose traffic or rankings because of the migration, but actually end up with more SEO traffic.

Facts & figures: the results of SEO optimisation. 517% page #1 rankings (Recharge.com), 47% growth in traffic (Staples), 378% growth in leads (o9 Solutions), 62% growth in revenue (Sightcorp).Roadmap, the road to results: 1. SEO analysis, 2. Plan of action, 3. Carrying out the work, 4. SEO advice, 5. Monitoring.
Google looks at more than 200 factors when ranking websites. – Because of these 200+ factors, ranking a website has become more complex.

Desmond
Sr. SEO & Growth Consultant

Google looks at more than 200 different factors when determining a website’s ranking for specific keywords. Because the number of ranking factors has grown, it has become much more complex to rank high in Google. For this reason, using a freelance SEO specialist with considerable experience and a proven track record of results is crucial to make sure you attract more visitors to your website.

As a freelance SEO specialist, I think it is important to offer a range of SEO services that fit every stage of an organisation. For example, by taking into account each organisation’s needs and budget at project level, while also considering the technical SEO knowledge within the organisation.

Are you happy with your website?

4 reasons why you need an SEO specialist.

1. More leads and engagement

SEO traffic is often a large share of the traffic most businesses bring in, but it is also an essential part of the customer journey and ultimately leads users to take action on your website.

2. Align your website with Google’s requirements

Most internet users use Google as their search engine when making a purchase, which is why it is important to work with someone who understands how Google works.

3. Build trust

The goal of SEO is to lay a strong foundation for a great website with a clean, effective user experience that is easy to find, which ultimately leads to more trust and credibility for any brand.

4. SEO is relatively inexpensive

A good SEO strategy will hold up for years. And, like most things in life, it only gets better the more attention (and investment) it receives.

Frequently asked questions

What exactly is SEO?

SEO (or search engine optimisation) is the process of obtaining free traffic from the organic search results of Google or one of the other search engines. In other words, the goal of an SEO campaign is to improve and increase both the quantity and the quality of traffic to your website. To clarify: with the help of an SEO expert, your site will attract an audience via Google that is interested in the products or services you offer, because they searched for them and know exactly what they want. This can be done through link building, technical analyses or landing page optimisation. An SEO specialist can also help you carry out a website migration.

What does a freelance SEO consultant (or SEO expert) do?

A good freelance SEO consultant will use the best organic search engine optimisation tactics to take a website from virtually unknown to a page-one ranking on Google.

Depending on your requirements, an SEO expert will carry out the following activities to rank your site on Google:

  • First analyse your business website with a technical SEO audit to determine whether there are any issues with the site that are holding back your ranking.
  • Further analyse your competitors and their strategies to make sure you stay one step ahead of them.
  • Work with clients to review and produce content that reflects the keywords you are targeting.
  • Use practical methods and tips for building backlinks to your site to increase its popularity on Google with your audience.
  • Improve and monitor your position, and give you timely feedback and advice.

Why do I need an SEO consultant for my business?

Above all, SEO is widely accepted as an online marketing strategy because of its effectiveness. An experienced SEO consultancy helps your business succeed in the digital space by analysing, assessing and improving websites, search engine performance and inbound links. During this process, they provide specialist SEO advice, guidance and recommendations to business owners regarding their audience, site and competitive advantage. Most importantly, this will result in higher positions on Google for your most lucrative search terms and more revenue overall. A freelance SEO consultant can be more cost-effective than an agency because they have lower overheads. They also generally have more experience than the staff of an SEO agency and will improve your SEO more effectively.

When will I see the impact of my SEO efforts?

This is a tricky question to answer – although it is true that most SEO efforts take time to show results (in some cases several months), there are other changes that can have a much faster impact. Ultimately it really depends on the work being done: I have worked with clients whose most important pages were ‘hidden’ from Google, so fixing that issue was an immediate win that delivered traffic almost overnight. With other content-based improvements, it can take months for Google to crawl, re-evaluate and re-index. So in true SEO fashion, the answer here is “it depends”. I like to think most of my clients start seeing results from the 2nd or 3rd month.

About the author

Desmond

Written by

Desmond

Desmond has 12+ years of experience in the world of SEO; all his advice and strategies are based on results achieved in recent years by working on SEO every day. Read more about Desmond →

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Freelance SEO Specialist