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WHAT WE SPECIALISE IN
SEO
Social
Want to get more relevant traffic and sales? Our freelance Digital Advertising specialists bring in targeted traffic by advertising on specific keywords within the search networks of Google & Bing. Potential customers are looking for relevant products or services 24 hours a day, and as a business you can respond to that precisely.
Digital Advertising is a channel where you pay per click, and that calls for a strong focus on ROI. Because our Digital Advertising specialists are also experienced and certified marketers, they can fully support you in devising, setting up and optimising campaigns.
Freelancing is a form of self-employment. Instead of being employed by a company, freelancers usually work as self-employed professionals, providing their services on a contract or project basis.
Companies of all shapes and sizes can hire freelancers to carry out a project or task, but freelancers are responsible for paying their own taxes, health insurance, pension and other personal contributions.
Because they work for themselves, freelancers also have to pay their own holiday costs and sick pay. At the same time, self-employed professionals can set their own working hours and make working arrangements that suit their lifestyle – remotely or from their client's office.
There are many different types of freelancers, but they're usually knowledge workers with a high level of skill and knowledge in a particular field, such as designers, writers, programmers, translators, project managers and so on. There is, however, another group of self-employed professionals who are often classed as “gig workers” or “contractors”. Self-employed handymen, cleaners, construction workers and drivers fall into this category. The biggest difference between contractors and freelancers is that freelancers often use the internet to do their work.
Although bringing in an agency may seem similar to hiring a freelancer, there are clear differences. These are the unique advantages of working with an agency as opposed to an individual freelancer.
When you hire an external agency, you don't have to invest as much time in managing the projects they work on. DGTLbase assigns a project manager to every client to oversee the specialists working on your project (or projects). The project manager is responsible for coordination to make sure projects are delivered on time. If a project is delayed, an agency can immediately deploy extra resources, unlike a freelancer.
Agencies look for clients with several large projects, because that helps them grow and stabilise their workload. That's why at DGTLbase we're always looking for a long-term relationship with you, and we'll prove ourselves time and again.
Because agencies are bigger and have to keep several teams and departments on track, they're generally better at managing work – especially larger projects – than the average remote freelancer. They have dedicated teams, organised workflows, access to company resources and paid tools, and much more. So if your projects are complex, we may be the right choice for your business.
A freelance SEA specialist at DGTLbase offers several advantages. We start with an audit of your website and determine the strategy together. We then go through a few more steps and finish with a possible remarketing strategy.
Are you already using Google Ads and not sure whether it's being done properly, or would you like to know where you're missing growth opportunities?
We're happy to help by carrying out a Digital Advertising audit of the entire account. This health check examines all basic settings, possible errors and any optimisations that will drive growth. Google adds dozens of new advertising settings every year, and it would be a shame not to make use of them.
Looking for a Digital Advertising strategy that fits your company's growth objectives? We're happy to help you develop a workable Digital Advertising strategy that contributes to the company's growth. Whatever budget is available, we can always look at how best to use it with a healthy ROI.
This strategy also looks at how it relates to other online marketing channels. The entire customer journey is mapped out, and we respond to it perfectly with Google Ads.
Don't want us to set out the entire Digital Advertising strategy for you? Do you only need advice on specific components such as Google Shopping, Google Search or Google Display?
Then we're happy to help! If, for example, a particular Google Search campaign isn't performing as it should, we can dig deeper. We'll look at current performance and deliver tailored advice with clear priorities.
Do you already have a clear Digital Advertising strategy and need support in drawing up a Google Ads plan of action? Often dozens of optimisations need to be carried out, and it's often hard to determine which will have the most impact. We're happy to set the priorities with you so you can start realising growth in the account as quickly as possible.
Want to learn how to do Digital Advertising yourself? That's possible too, and we regularly give Google Ads training at various companies. This can be a general training session on using Digital Advertising, how to set up campaigns and what to bear in mind. It's also possible to get tailored training. In that case, we look at the account in advance and give training based on the current situation.
Want support in writing good Google Ads copy? Or would you rather learn how to write the best ads that deliver a higher click-through rate? Thanks to our extensive experience, we know how you can write the best ad copy to bring in potential customers. With a clear A/B testing roadmap for the ad copy, together we make sure we never miss out on customers!
Don't need specific advice or a complete Google Ads strategy, but looking for a sparring partner? We're happy to help! We can always be hired for individual hours in which you can run certain questions or strategies past us. We'll give you honest advice on what we think of the idea or question. You can then decide for yourself whether you want to take it further.
Let's say a customer visits your website and leaves. A missed opportunity? Definitely! Maybe they were in the middle of a purchase or were interrupted while browsing. Either way, you need to reconnect with this potential customer. This is where remarketing comes in. Your banner is shown on the websites the potential customer visits. The lower cost per click (CPC) makes this an attractive proposition.
Google looks at several factors when determining the ranking of your ads – Since average position was removed, ranking ads has become more complex.
Karim
Sr. Google Ads & Paid Social Consultant
Google looks at several factors when determining the ranking of your ads – Since average position was removed, ranking ads has become more complex. For this reason, using a freelance Digital Advertising specialist with considerable experience and a proven track record of results is crucial to make sure you attract more visitors to your website with a healthy ROI.
Are you happy with your ROI?
By working with our Digital Advertising specialists, who can help streamline the company's campaign, costs are actually reduced. The experts are able, for example, to increase the rate at which new customers and clients come to the business. This results in a better outcome, and the AdWords specialists can pay for themselves in no time.
A Google AdWords expert saves you time. You're the business owner and you probably have more than a few roles to fill in the business. Maybe you lead marketing and take care of everything that comes with running your online shop and marketplace store. Maybe you're in charge of operations and personally oversee everything from sourcing and stock to customer service, while keeping the company culture and vision alive. You might also be the driving force behind all the new ideas that move your business forward into its next stages. You know better than anyone that there simply aren't enough hours in the day to take on another time-consuming task.
Pay-per-click advertising is highly technical and requires a strict process and constant monitoring. Especially when you're running your first real campaign, it will take you several hours a week to get everything just right. It takes a while to master pay-per-click. It makes sense to spare yourself this burden so you can focus on tasks you're already prepared for and that need your specific expertise. Leave pay-per-click to a Google AdWords expert who can do the work in a fraction of the time.
Naturally, you want to get the best possible results from your campaign. Trying to achieve great results yourself isn't easy because of the learning curve and the high level of competition. You're entering a very sophisticated system with very sophisticated users in an auction-like environment. There are so many factors in setting up a good campaign that it's simply not feasible for a beginner. An expert simply knows the ins and outs of the system and can deliver much better results for you.
If the campaign is run in the right way, it will help bring in new customers, and that will happen regularly. It will bring in new leads and enquiries, so your business always has new customers and prospects coming in, virtually or literally. Your business deserves a chance of success, and you should do everything you can to make sure it can succeed. If the campaign is run in the right way, it will help bring in new customers, and that will happen regularly. It will bring in new leads and enquiries, so your business always has new customers and prospects coming in, virtually or literally. Your business deserves a chance of success, and you should do everything you can to make sure it can succeed.
Questions?
What is Google Ads (AdWords)?
Google Ads, formerly known as AdWords, is an advertising platform that lets companies and individuals bid on specific keywords so their ad appears at the top of the search results of Google and Google partner websites when someone types in the keyword or is interested in their products/services. It's a great way to get your name out there, but it can be quite expensive if you don't do it correctly.
Google Ads is an advertising platform for Google Search, the Google Display Network, Google Shopping, YouTube and more. It lets companies show ads across Google's network of sites and partner sites. It's a great way to bring your products and services to the attention of a larger audience.
What is a freelance Google Ads expert?
A Google Ads expert is someone who knows how to use Google's advertising platform and can optimise your Google Ads campaigns to generate more traffic and conversions. A Google Ads expert is a specialist in making the most of Google's advertising platform.
You need to understand what a Google Ads expert is, because many people claim to be Google Ads experts but only carry out basic tasks, such as setting up campaigns and creating ads. A Google Ads expert, on the other hand, can handle complex matters such as conversion tracking and optimising your campaigns.
Google Ads is a platform that lets you advertise your business or product on Google's search engine. A Google AdWords expert can help you improve your Google Ads performance by adjusting your ads and landing pages. It's a skill based mainly on knowledge, experience and instinct. AdWords experts help you write action-oriented ads or adjust your existing ads to be more effective.
If you're running a Google Ads campaign, you need to know where you're currently generating conversions and where you're missing out. Google Ads is a powerful tool for driving sales, leads and traffic to your website. A Google Ads professional helps you do that in a way that's profitable for your business. It's important to know that Google Ads isn't a standard platform.
Why do you need a Google (Ads) AdWords specialist?
If you want to bring more visitors to your website, you can use Google Ads (AdWords). Google AdWords is a form of paid advertising in which you bid on keywords people type in when they're looking for products or services. A Google advertising specialist is someone who manages and optimises PPC campaigns for search. They're responsible for managing your marketing budget to make sure you get the most value for money when it comes to Google AdWords. You can use Google Ads to run ad campaigns for your website, social media accounts and blog. When you run an ad campaign on Google Ads, you select the ads that are shown on your website and social media profiles. The Google Ads Manager manages the ads for a Google AdWords account and makes sure ads are shown at the right time and in the right places on the internet.
Why work with a certified Google Ads consultant?
The Google Ads (AdWords) platform is a fast, ever-changing environment. Keeping up with the many changes and updates is difficult, but staying competitive is even more important. That's why it's essential to work with a certified Google Ads expert.
Google certifications are one of the most respected ways to prove your experience, knowledge and expertise in a particular field. It's a way of showing Google that you know everything about its advertising platforms. Anyone can say they're an expert, but certifications show you have the right stuff.
When you're ready to hire an AdWords consultant, it's essential to choose one that is certified by Google. The importance of that accreditation is hard to overstate. You want to work with someone who has Google's seal of approval. Otherwise, you run the risk of ending up with a consultant who may underperform and whose strategies may be outdated.
Transparent and personal
Expect honest, jargon-free communication between us as online marketers and your business. Online marketing is often presented as complicated when it doesn't need to be. We explain online marketing concepts and strategies clearly for every audience, not just for marketing or IT people. Our time is allocated to give you insight into what's needed and how long it will take. Unlike most online marketing agencies, we pride ourselves on being very open about all our methods, communication and online marketing strategies. You can expect to learn the what, how, why and when behind everything we do.
Results-driven
Return on Investment (ROI) is the benchmark of every online marketing strategy and an important aspect a freelance online marketer steers on. You need to understand where your money goes, what it does and how much of it returns to the business. All our online marketing strategies are fully measurable, so you can see which strategies are working. If your SEO or SEA strategy isn't working, we'll know straight away. This approach to marketing means less time, cost and effort is wasted.
Flexible
Creating high-performing websites and online campaigns takes time. We can work as a freelance online marketer, or we can easily work as part of your company (interim), depending on your online marketing needs. If deadlines are tight, we can easily spend more time to make sure every deadline is met.
The flexibility of a freelance online marketer can save money in the long term because you only use the online marketing services you need, nothing else, reducing the need to spend money without results.
