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WHAT WE SPECIALISE IN
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Ready to get more out of your online traffic? With a targeted CRO strategy, we lay the foundation for growth in conversions. Through data analysis and audience insight, we arrive at concrete optimisations that make your website or webshop perform better and better. No quick fixes, but a long-term approach that delivers lasting results.
A CRO strategy, or Conversion Rate Optimisation strategy, is a plan we draw up to increase the percentage of visitors who take a desired action on your website. This can range from purchases and sign-ups to filling in contact forms.
We start by analysing the behaviour of your website visitors. By understanding how they navigate, where they drop off and which elements catch their attention, we can gain valuable insights.
Based on these insights, our experienced CRO specialists develop a tailored strategy. This includes testing different elements, such as call-to-action buttons, images and copy, to discover what works best for your audience.
Strategic partner
We don't just think along with you; we actively take responsibility for achieving your goals.
Tailored solutions & ROI
Everything we do is aimed at a positive return with a tailored strategy. No empty promises, but tangible results.
We challenge you
Cognitive diversity is one of our core values; we question everything and use multiple angles to arrive at a unique approach.
An effective CRO strategy is essential to get more return from your existing website traffic. Instead of focusing solely on attracting new visitors, CRO focuses on optimising the user experience and increasing conversions.
By continually testing and improving, obstacles in the conversion path can be identified and removed. This creates a smoother user experience, increases customer satisfaction and ultimately leads to better website performance.
A CRO strategy also contributes to more efficient use of marketing budgets. When more visitors convert without extra advertising costs, the return on investment (ROI) rises. That makes CRO not only valuable in the short term, but also a sustainable strategy for long-term growth.
A well-optimised website also conveys professionalism and reliability. Visitors feel sooner that they're in the right place, which increases the chance that they'll go on to make a purchase or take another desired action. This is especially important in a competitive market where users decide within a few seconds whether to stay on a website or not.
1. We analyse the data
Every website visitor leaves a trail of valuable insights. We analyse user behaviour, heatmaps and the customer journey to see exactly where visitors drop off, but also to discover new opportunities to increase revenue and leads. This shows us where the bottlenecks are and how we can increase conversion.
2. Insight into behaviour
People often decide unconsciously whether or not to buy something. We apply smart techniques to guide visitors in the right way, so they take the step to becoming a customer sooner.
3. We test, measure and optimise
CRO is all about continuous improvement. We run A/B tests and multivariate tests not only to validate assumptions, but also to discover which changes really deliver results.
4. Growing together for the long term
We don't just work for you, but with you. By testing and adjusting regularly, we make sure your website keeps getting better and keeps performing.
Our CRO services are designed for companies that understand and recognise the importance of digital marketing and CRO strategies.
Usability & UX
A user-friendly website creates a smooth experience, so visitors move on to a purchase on the website effortlessly.
A/B testing
By testing different versions of your page, we discover which performs best and ensure maximum conversion.
The cost of a CRO partnership depends on various factors, such as the size of your website, the number of tests you want to run and the intensity of the optimisations. At DGTLbase, we work with a tailored approach, looking at your goals and the effort needed to get there. Some companies choose a short optimisation period with a number of A/B tests, while others enter into an ongoing partnership to improve their conversions continuously. The investment depends on the number of hours needed for analysis, implementation and testing.
Want to know what CRO can do for your business and which approach suits you best? Curious where your website is leaving opportunities on the table? Request a free analysis and receive concrete points for improvement!
How does CRO work?
CRO works by analysing user behaviour and data to identify bottlenecks in the conversion process, and then making and testing targeted improvements. This ensures every change contributes measurably to a higher conversion rate.
What does CRO involve?
CRO, or Conversion Rate Optimisation, is about optimising your website so more visitors take the desired action. You achieve this by adjusting design, content and functionality based on insights from data analysis.
What is the point of CRO?
The point of CRO is that you get more value from your existing website traffic. By increasing the conversion rate, you lower costs and increase revenue, resulting in a better return on investment and sustainable growth for your business.
What does CRO do?
CRO analyses your visitors' behaviour and identifies where they drop off. Based on that, improvements are made to the user experience, so more visitors convert into customers or leads.
What are CRO strategies?
CRO strategies involve systematically testing and optimising different elements on your website, such as the layout, content and calls to action. By continually experimenting and collecting data, you can optimise the website step by step for maximum conversion.
