Adding a user in Google Analytics 4

Manage the list of users who have access to your Google Analytics 4.

Google Analytics 4 offers plenty of insight into visitor behaviour across various channels. These insights help you get more out of online marketing. That's why we always ask for access to your Google Analytics 4 account, but we will never ask for your login details. We prefer to have our email address added to your Google Analytics 4 account. That way, you always keep control of the account, while we can still look along and – if desired – make changes.

With the steps below, you can add a new user in Google Analytics 4.

Step 1: Log in to Google Analytics

• Go to the Google Analytics website:
• Log in with your details.
• You'll now land on your Google Analytics page.

Step 2: Settings

• Go to ‘Admin’ at the bottom left. You'll now land on an overview page with two columns: ‘Account’ and ‘Property’.

Step 3: Assign permissions to the new user in the Google Analytics account.

• Under ‘Account’, click ‘Account Access Management’.
• To give a new user access, click the ‘+’ symbol at the top right and choose ‘Add users’.
• Enter the email address and grant the new user permissions.
• Click ‘Add’ at the top right.

Step 4: Done! The new user has been added to your Google Analytics 4 account