At DGTLbase we understand that hospitality revolves around experience, hospitality and creating memorable moments. Whether you run a restaurant, café, hotel or catering business, a strong digital strategy is essential to reach and retain guests. Competition is fierce, and an effective online marketing approach can make the difference between a full house and empty tables. For example, 62% of consumers discover restaurants via Google, which underlines the importance of a strong online presence.

Reach customers with the right message at the right moment and increase your online impact.

In this phase the focus is on visibility and education. We analyse the market, follow trends and combine your data with relevant case studies.
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Now it’s about credibility and highlighting your unique value proposition. We show why your product or service is the best choice.
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In this phase we focus on driving purchases or partnerships. Through effective ads, marketing strategies and conversion optimisation, we make sure visitors actually take action.
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Returning customers and referrals are cheaper than acquiring new customers. We use CRM, email marketing, retargeting and a review strategy to turn one-off customers into long-term relationships and sources of referrals.
Get in touchWe don’t just think along with you, we actively take responsibility for reaching your goals.
Everything we do is aimed at a positive return with a tailored strategy. No empty promises, but tangible results.
Cognitive diversity is one of our core values: we question everything and use multiple perspectives to arrive at a unique approach.
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Every partnership starts with a conversation. We want to know who you are, what your business stands for and where you want to go. It’s about more than business goals: we look at whether our values align and whether there’s a click. Our goal in every partnership is to grow together, which for you means more online profit and ultimately a great case on our website. We are a specialised agency, so some channels fit our expertise less well. If your goals don’t match our specialities, we will always refer you to the right expert who can help you further.
Step 1
Our experts analyse your current situation and opportunities. Together we look at the challenges and how we can achieve your goals. We ask a lot of questions to truly understand what your business needs.
Step 2
We develop a tailored strategy that matches your ambitions exactly. This plan covers everything needed to reach your goals, including which marketing channels we use and how we can reach your target audience effectively.
Step 3
Once the plan is approved, we get to work. Whether it’s SEO, advertising or creative campaigns: our specialists make sure everything is executed down to the last detail, with strategic advice.
step 4
We keep optimising continuously. Every month we discuss the results, make adjustments where needed and make sure your strategy is always up to date.
Step 5
After six months we take time to look back on the partnership. We analyse the results achieved, identify areas for improvement and discuss how we can optimise our strategy further. This evaluation not only provides valuable insights, it also allows us to build an inspiring case together.
Step 6
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Why is online marketing important for hospitality?
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More and more consumers search online for restaurants, hotels and cafés before making a choice. A strong online marketing strategy makes sure your hospitality business is visible on Google, social media and other relevant platforms. This helps you generate more reservations, bookings and orders while staying ahead of competing businesses.
How can local SEO help make my restaurant or hotel easier to find?
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Local SEO focuses on optimising your online presence for searches in your region. With a well-optimised Google Business Profile, local keywords and online reviews, you make sure your hospitality business appears at the top of search results and Google Maps when potential guests search for a restaurant or hotel nearby.
What are the best advertising platforms for hospitality businesses?
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Google Ads and social media platforms such as Facebook, Instagram and TikTok are very effective for hospitality. With Google Ads you become immediately visible to people searching for places to eat and stay. Social media ads help you strengthen your brand and run targeted campaigns for specific audiences, such as local residents or tourists.
How do I get more online reservations and orders?
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A combination of SEO, SEA and conversion optimisation is essential. Make sure your website is user-friendly and includes a simple online booking or ordering system. Targeted ads, retargeting and a strong social media strategy also help turn visitors into paying guests.
What role do online reviews play in my visibility and revenue?
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Online reviews on platforms such as Google, TripAdvisor and TheFork are crucial for your reputation and search engine ranking. Positive reviews increase trust among potential customers and improve your visibility in local search results. Actively managing and responding to reviews shows that you are customer-focused and helps build a strong brand.
Our services are designed for businesses that understand and recognise the importance of digital marketing and online marketing strategies.