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Hospitality marketing

At DGTLbase we understand that hospitality revolves around experience, hospitality and creating memorable moments. Whether you run a restaurant, café, hotel or catering business, a strong digital strategy is essential to reach and retain guests. Competition is fierce, and an effective online marketing approach can make the difference between a full house and empty tables. For example, 62% of consumers discover restaurants via Google, which underlines the importance of a strong online presence.

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Do you recognise any of these challenges?

From visibility to conversions

Reach customers with the right message at the right moment and increase your online impact.

STDC-model: See

Step 1: CREATE AWARENESS

In this phase the focus is on visibility and education. We analyse the market, follow trends and combine your data with relevant case studies.

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STDC-model: Think

Step 2: CONSIDER AND CONVINCE

Now it’s about credibility and highlighting your unique value proposition. We show why your product or service is the best choice.

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STDC-model: Do

Step 3: Convert and activate

In this phase we focus on driving purchases or partnerships. Through effective ads, marketing strategies and conversion optimisation, we make sure visitors actually take action.

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STDC-model: Care

Step 4: Build customer loyalty

Returning customers and referrals are cheaper than acquiring new customers. We use CRM, email marketing, retargeting and a review strategy to turn one-off customers into long-term relationships and sources of referrals.

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Join proven results for the Hospitality sector

What makes DGTLbase different?

Strategisch partner icoon

Strategic partner

We don’t just think along with you, we actively take responsibility for reaching your goals.

Maatwerkoplossingen & ROI icoon

Tailored solutions & ROI

Everything we do is aimed at a positive return with a tailored strategy. No empty promises, but tangible results.

We dagen je uit icoon

We challenge you

Cognitive diversity is one of our core values: we question everything and use multiple perspectives to arrive at a unique approach.

Our clients rate DGTLbase with a:

4.9

/5

★★★★★

★★★★★

The trusted experts in running your Google Ads/SEM in the most efficient and effective way. They have a proven track record of delivering excellent results across multiple markets for advertisers of all levels. Just as important, they know multiple search platforms such as Google and Bing and have great client consulting skills.

Fadii - Adidas

★★★★★

True SEO & content marketing champions. With a lot of passion and success, they put SEO on the map at RAI. Their strength is that they connect well with both the technical and the business side. Great to work with such results-driven professionals!

Anita - Rai Amsterdam

★★★★★

A dedicated, ambitious and distinctive SEO expert. Over the past year, we worked together in our marketing department on various optimisation projects, which brought our e-commerce activities in multiple markets back to the top of Google’s rankings. With a data-driven mindset and a collaborative spirit, hard work becomes fun. I’d definitely recommend it if you want your website to be top of the class!

Noel - Recharge

★★★★★

I worked with DGTLbase for 2 years and my experience was pleasant. They helped serve a shared client and were especially good and useful for SEO-related work. Where I could advise the client on the IT side of their platform, DGTLbase could advise them on virtually anything related to content or SEO.

York Broekhuizen - Rodi Media

★★★★★

We’ve been using DGTLbase’s SEO, PPC and strategy services for over two years. They’re always extremely knowledgeable, helpful and great to work with. We found their SEO advice very valuable, resulting in a 150% increase in traffic from search engines such as Google and Bing over the past two years.

Martin Kilarski - o9 solutions

★★★★★

We are extremely satisfied with our collaboration with DGTLbase. They achieved strong results for us in SEO and advertising. Thanks to their strategic approach and in-depth knowledge, we not only increased our online visibility but also saw significant growth in traffic and conversions. The team is proactive, really thinks along with you and delivers tailored solutions that fit our goals. If you’re looking for a reliable partner that delivers results, DGTLbase is definitely recommended!

Anis Baldi - Diversity Modest

★★★★★

I had the pleasure of working with Desmond and his team at DGTLbase in 2021. They were very helpful and thorough in their research, and also provided informative research and briefings for SEO optimisation.

Huan Nguyen - JDE Peet's

★★★★★

For Nimani’s online marketing, we work with DGTLbase on advertising and, more recently, SEO as well. A great collaboration with Karim and Desmond’s team, who think along with us strategically and with our budget in mind. That translates into great results! Definitely recommended if you want to grow your business online!

Nimani Real Estate

★★★★★

I’m hugely impressed by DGTL Base, a leading online marketing agency in Amsterdam. Their expertise in SEO advice and Google Ads consultancy has had a significant impact on my company’s online visibility. The combination of their personal approach and professional insights makes them truly unique. For anyone looking to improve their digital marketing, DGTL Base is the perfect choice!

Andu - Crypto Takkies

★★★★★

Young but experienced team. Great collaboration with this online marketing agency.

Frank Mulder - rnw media

★★★★★

If your business needs conversion optimisation or SEO support to scale, DGTLbase is a no-brainer. Get in touch with the professionals there and see how they turn your online presence into a dream come true.

Benjamin Sam - Omek

Our approach in 6 steps

Introduction

Every partnership starts with a conversation. We want to know who you are, what your business stands for and where you want to go. It’s about more than business goals: we look at whether our values align and whether there’s a click. Our goal in every partnership is to grow together, which for you means more online profit and ultimately a great case on our website. We are a specialised agency, so some channels fit our expertise less well. If your goals don’t match our specialities, we will always refer you to the right expert who can help you further.

1

Step 1

Advisory meeting

Our experts analyse your current situation and opportunities. Together we look at the challenges and how we can achieve your goals. We ask a lot of questions to truly understand what your business needs.

2

Step 2

Strategic action plan

We develop a tailored strategy that matches your ambitions exactly. This plan covers everything needed to reach your goals, including which marketing channels we use and how we can reach your target audience effectively.

3

Step 3

Implementation

Once the plan is approved, we get to work. Whether it’s SEO, advertising or creative campaigns: our specialists make sure everything is executed down to the last detail, with strategic advice.

4

step 4

Monthly evaluation

We keep optimising continuously. Every month we discuss the results, make adjustments where needed and make sure your strategy is always up to date.

5

Step 5

Evaluation & Case study

After six months we take time to look back on the partnership. We analyse the results achieved, identify areas for improvement and discuss how we can optimise our strategy further. This evaluation not only provides valuable insights, it also allows us to build an inspiring case together.

6

Step 6

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Frequently asked questions about Hospitality marketing

Why is online marketing important for hospitality?

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More and more consumers search online for restaurants, hotels and cafés before making a choice. A strong online marketing strategy makes sure your hospitality business is visible on Google, social media and other relevant platforms. This helps you generate more reservations, bookings and orders while staying ahead of competing businesses.

How can local SEO help make my restaurant or hotel easier to find?

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Local SEO focuses on optimising your online presence for searches in your region. With a well-optimised Google Business Profile, local keywords and online reviews, you make sure your hospitality business appears at the top of search results and Google Maps when potential guests search for a restaurant or hotel nearby.

What are the best advertising platforms for hospitality businesses?

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Google Ads and social media platforms such as Facebook, Instagram and TikTok are very effective for hospitality. With Google Ads you become immediately visible to people searching for places to eat and stay. Social media ads help you strengthen your brand and run targeted campaigns for specific audiences, such as local residents or tourists.

How do I get more online reservations and orders?

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A combination of SEO, SEA and conversion optimisation is essential. Make sure your website is user-friendly and includes a simple online booking or ordering system. Targeted ads, retargeting and a strong social media strategy also help turn visitors into paying guests.

What role do online reviews play in my visibility and revenue?

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Online reviews on platforms such as Google, TripAdvisor and TheFork are crucial for your reputation and search engine ranking. Positive reviews increase trust among potential customers and improve your visibility in local search results. Actively managing and responding to reviews shows that you are customer-focused and helps build a strong brand.

YOUR SEARCH PERFORMANCE ONLINE MARKETING AGENCY

Our services are designed for businesses that understand and recognise the importance of digital marketing and online marketing strategies.

Are you ready to grow?

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