Hela +125% growth in sales

To tackle Hela's challenges, we focused on developing a comprehensive strategy with a structured conversion funnel. Our primary objectives were:

• Increasing brand awareness among target audiences.
• Improving customer engagement throughout the entire sales journey.
• Increasing conversion rates and encouraging repeat purchases.

We implemented a strategic conversion funnel that mapped the customer journey in different stages, each designed to build a stronger relationship between Hela and its target audiences. Our approach included:

• Conversion Funnel Setup: The conversion funnel visualised the different relationship levels Hela had with its target audiences. By segmenting these relationships into different stages, we guided consumers along the customer journey, with the ultimate goal of moving them to purchase.
• Top of Funnel: This stage focused on building brand awareness among potential customers at the start of their journey. We used marketing strategies that introduced Hela's products and brand to a wider audience, creating initial interest.
• Middle of Funnel: Once awareness had been created, we moved consumers to the interest stage. Here, we deepened their engagement by highlighting product benefits and unique selling points, sparking the need to explore further.
• Bottom of Funnel: In this stage, we encouraged conversions by responding to consumer needs and presenting compelling reasons to make a purchase. This included targeted messages and offers that prompted action.
• Post-Purchase Engagement: We focused on consumers who had completed a purchase and treated them as VIP customers who had gone through the entire funnel. These customers received special offers and discount codes as a reward. Our main goal was to encourage repeat purchases and maintain brand awareness through dynamic product ads.