Cost per purchase down 71% and ROAS up 129% in 6 months for The Loft

The Loft asked us to make their online campaigns more profitable, without increasing the advertising budget.

The goal: more bookings for their exclusive events and venue hire, with a full focus on return.

+255%

Conversion rate

+69%

Cost reduction

+128%

Return per euro

ABOUT

The Loft

The Loft is an iconic venue in the A’DAM Tower, with panoramic views over Amsterdam. The space is used for high-end events, dinners and product launches. Everything revolves around atmosphere, aesthetics and experience. That had to come across in the ads too.

THE

CHALLENGE

The campaigns generated clicks, but hardly any actual bookings. The Loft didn't want visitors who just came to look, but people who take action. The question was: how do we make sure the people who click actually book?

OUR

RESEARCH & GOALS

We focused on smart, targeted targeting. Not on reach, but on relevance. We used:

Collaboration Ads, which let us extend our reach through relevant local partners.
UGC-style ads, with real footage from events to build trust.
Smart retargeting, where previous website visitors were shown personalised ads.

We chose creative that breathes the atmosphere of The Loft: clean, exclusive and genuine. Our goal was to significantly increase the number of bookings per click while lowering the cost per purchase.

“

“DGTLbase knows exactly how to make campaigns personal, without sacrificing scalability. The results speak for themselves.”

Stacey, The Loft

THE

SOLUTION & IMPLEMENTATION

We segmented audiences based on behaviour, such as page views, location and interaction with previous campaigns. Each audience got its own creative ads, matching the style and the moment.

We made use of partnerships via collaboration ads, which increased our reach among a relevant audience. And all without extra media budget.

The UGC-style content gave a realistic and atmospheric picture of the experience at The Loft. This built more trust among new visitors. For retargeting, we used dynamic formats that responded to the interests of previous visitors. Think of ads aimed specifically at people who had previously visited an event page or started a quote request.

THE

RESULTS

Within 6 months, we achieved the following:

The percentage of people who actually booked after clicking rose from 0.75% to 2.67%. That's an increase of 255.52%.
The cost per purchase (CPA) fell from €38.76 to €11.32, a decrease of 70.79%.
The return per euro (ROAS) grew from 90.88 to 207.59. That's an increase of 128.43%.

Without spending more, we delivered structurally better results. Smarter targeting, more creative advertising and more return per click.

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