At DGTLBase we understand that the events industry revolves around experience, reach and attracting the right audience. Whether you organise events, manage a conference centre or rent out meeting rooms, a strong digital strategy is essential to reach and retain visitors, exhibitors and businesses. Competition in the events industry is fierce, and an effective online marketing approach can make the difference between a sold-out event and empty seats. In the Netherlands, hundreds of thousands of business events are organised every year, together attracting more than 130 million visitors and participants. Before the coronavirus pandemic, total revenue in the business events market amounted to €5.2 billion and accounted for more than 70,000 jobs in the events sector. How do you make sure your event or venue stands out in this dynamic market?

Reach customers with the right message at the right moment and increase your online impact.

In this phase the focus is on visibility and education. We analyse the market, follow trends and combine your data with relevant case studies.
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Now it’s about credibility and highlighting your unique value proposition. We show why your product or service is the best choice.
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In this phase we focus on driving purchases or partnerships. Through effective ads, marketing strategies and conversion optimisation, we make sure visitors actually take action.
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Returning customers and referrals are cheaper than acquiring new customers. We use CRM, email marketing, retargeting and a review strategy to turn one-off customers into long-term relationships and sources of referrals.
Get in touchWe don’t just think along with you, we actively take responsibility for reaching your goals.
Everything we do is aimed at a positive return with a tailored strategy. No empty promises, but tangible results.
Cognitive diversity is one of our core values: we question everything and use multiple perspectives to arrive at a unique approach.
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Every partnership starts with a conversation. We want to know who you are, what your business stands for and where you want to go. It’s about more than business goals: we look at whether our values align and whether there’s a click. Our goal in every partnership is to grow together, which for you means more online profit and ultimately a great case on our website. We are a specialised agency, so some channels fit our expertise less well. If your goals don’t match our specialities, we will always refer you to the right expert who can help you further.
Step 1
Our experts analyse your current situation and opportunities. Together we look at the challenges and how we can achieve your goals. We ask a lot of questions to truly understand what your business needs.
Step 2
We develop a tailored strategy that matches your ambitions exactly. This plan covers everything needed to reach your goals, including which marketing channels we use and how we can reach your target audience effectively.
Step 3
Once the plan is approved, we get to work. Whether it’s SEO, advertising or creative campaigns: our specialists make sure everything is executed down to the last detail, with strategic advice.
step 4
We keep optimising continuously. Every month we discuss the results, make adjustments where needed and make sure your strategy is always up to date.
Step 5
After six months we take time to look back on the partnership. We analyse the results achieved, identify areas for improvement and discuss how we can optimise our strategy further. This evaluation not only provides valuable insights, it also allows us to build an inspiring case together.
Step 6
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How long does it take before I see results from online marketing for my events organisation?
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SEO and organic growth take a few months, while paid ads often show results within a few weeks.
Which marketing channels work best for the events sector?
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LinkedIn, Google Search, YouTube and Meta (Facebook / Instagram) are particularly effective because of their professional and visual possibilities. Email marketing and retargeting also play a major role in conversion optimisation.
How can I set my event or venue apart from competitors?
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Through strong branding, visual content and smart targeting strategies. Storytelling and exclusive collaborations with influencers or businesses can give your event extra impact.
How do I increase my online ticket sales and bookings?
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Through a combination of conversion optimisation, effective ads and personalised marketing such as retargeting and email campaigns.
What are the benefits of Google Ads for events and venues?
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Google Ads makes your events and venues immediately visible for relevant searches, leading to higher conversion and more bookings.
How can social advertising help my event or event venue grow?
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Social ads on platforms such as Facebook, LinkedIn and Instagram help you reach the right audience with inspiring, informative content. Smart targeting and retargeting drive more conversions.
What does working with DGTLBase look like?
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We start with a strategy session to map out your goals and challenges. Then we develop a personalised marketing strategy, with monthly reports and optimisations to maximise your growth.
Our services are designed for businesses that understand and recognise the importance of digital marketing and online marketing strategies.