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Club Shelter asked us to set up their paid campaigns more smartly. The goal: more conversions, better ROI, but without increasing the advertising budget.
Club Shelter is a leading nightclub in Amsterdam. With its underground atmosphere and international line-ups, it attracts a loyal community of music lovers. The club isn't just about parties, but about the experience — and they wanted to see that reflected online too.
The previous campaigns did generate clicks, but few purchases. Shelter didn't just want traffic, but visitors who would actually come. The big question: how do we set up campaigns so that we only attract the right people and get the most out of the budget?
We didn't fixate on cost per click, but looked at the real value behind a visitor. Our approach was based on data and a feel for the target audience.
We combined different data sources: listening behaviour via Spotify, event interests on Facebook and specific creatives tailored to the type of club night. This allowed us to create campaigns that matched exactly what the audience was looking for.
We also built smart audiences: retargeting previous buyers, lookalikes of loyal visitors and people who had responded to similar parties.
Our goal: at least double the purchase rate and get ROAS above 250%.
“Together with DGTLbase, we learnt that it's not about getting as many clicks as possible, but about reaching the right people. That's what makes the difference.”
We moved away from the ‘cheap click’ as an indicator of success. Instead, we focused on valuable interactions.
For each campaign, we developed unique ad variants tailored to the artist, location and vibe of the party. Landing pages were adapted with clear ticket information, urgency elements and recognisable visuals.
What was unique was our use of dynamic remarketing. Based on the type of party someone had previously bought a ticket for, similar events were automatically brought to their attention. This made every ad feel personal and relevant.
We also excluded audiences who had clicked before but not bought. This saved advertising budget while increasing the chance of conversion.
In 6 months, we achieved the following:
More results, less waste. Because in the end, what counts isn't how many people click, but how many people come. And that's exactly what we achieved.
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We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record
