At DGTLbase we understand that the legal profession and the legal tech sector revolve around trust, authority and visibility. Whether you run a law firm, legal advisory practice or legal tech platform, a strong digital strategy is essential to reach clients and position your expertise. Competition in this sector is fierce, and an effective online marketing approach can make the difference between being found online or going unnoticed. In the Netherlands, thousands of people search online for legal advice and solutions every month; for example, ‘vaststellingsovereenkomst’ (settlement agreement) is searched 12,000 times a month and ‘letselschade advocaat’ (personal injury lawyer) 2,400 times. How do you make sure your legal services rank highly on Google and reach the right audience?

Reach customers with the right message at the right moment and increase your online impact.

In this phase the focus is on visibility and education. We analyse the market, follow trends and combine your data with relevant case studies.
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Now it’s about credibility and highlighting your unique value proposition. We show why your product or service is the best choice.
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In this phase we focus on driving purchases or partnerships. Through effective ads, marketing strategies and conversion optimisation, we make sure visitors actually take action.
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Returning customers and referrals are cheaper than acquiring new customers. We use CRM, email marketing, retargeting and a review strategy to turn one-off customers into long-term relationships and sources of referrals.
Get in touchWe don’t just think along with you, we actively take responsibility for reaching your goals.
Everything we do is aimed at a positive return with a tailored strategy. No empty promises, but tangible results.
Cognitive diversity is one of our core values: we question everything and use multiple perspectives to arrive at a unique approach.
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Every partnership starts with a conversation. We want to know who you are, what your business stands for and where you want to go. It’s about more than business goals: we look at whether our values align and whether there’s a click. Our goal in every partnership is to grow together, which for you means more online profit and ultimately a great case on our website. We are a specialised agency, so some channels fit our expertise less well. If your goals don’t match our specialities, we will always refer you to the right expert who can help you further.
Step 1
Our experts analyse your current situation and opportunities. Together we look at the challenges and how we can achieve your goals. We ask a lot of questions to truly understand what your business needs.
Step 2
We develop a tailored strategy that matches your ambitions exactly. This plan covers everything needed to reach your goals, including which marketing channels we use and how we can reach your target audience effectively.
Step 3
Once the plan is approved, we get to work. Whether it’s SEO, advertising or creative campaigns: our specialists make sure everything is executed down to the last detail, with strategic advice.
step 4
We keep optimising continuously. Every month we discuss the results, make adjustments where needed and make sure your strategy is always up to date.
Step 5
After six months we take time to look back on the partnership. We analyse the results achieved, identify areas for improvement and discuss how we can optimise our strategy further. This evaluation not only provides valuable insights, it also allows us to build an inspiring case together.
Step 6
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Our services are designed for businesses that understand and recognise the importance of digital marketing and online marketing strategies.
Which marketing channels work best for lawyers?
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For law firms, a combination of SEO and search engine advertising usually works fastest, because clients actively search for legal advice at the moment they have a problem. SEO provides lasting visibility for terms such as ‘personal injury lawyer’, while ads give immediate visibility during peak moments. Social media and content also contribute to authority and trust.
Which marketing channels work best for legal tech companies?
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SEO, LinkedIn, Google Search and YouTube are particularly effective because of their professional and informative nature.
How do I measure the effectiveness of my marketing campaigns?
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By analysing KPIs such as conversion rates, ad ROI and social media engagement. We provide dashboards and analyses to give you clear insight into your performance.
What are the benefits of Google Ads for legal services?
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Google Ads makes your legal services immediately visible for relevant searches, leading to higher conversion and more leads.
How can social advertising help my law firm grow?
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Social ads on platforms such as LinkedIn and Facebook help you reach the right audience with valuable, informative content. Smart targeting and retargeting drive more conversions.
How long does it take for online marketing to deliver results for a law firm?
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Ads deliver results almost immediately: you are visible as soon as the campaign goes live. SEO needs more time: expect 3 to 6 months before you see clear growth in organic traffic and enquiries. That’s why we often combine both, so you bring in leads in the short term while long-term growth is being built.
What does online marketing cost for a law firm?
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The cost depends on your goals, channels and the competition within your area of law. Because this differs per firm, we always start with a no-obligation introductory call to determine what suits your situation and budget.