Lead generation for Zoofy: +38% leads and -40% lower costs in 4 months

Zoofy asked us to make their Google Ads campaigns profitable. The goal: lower the cost per conversion and reach break-even.

+38%

More website leads

+49%

Lower lead costs

+40%

Reduction in advertising costs

ABOUT

Zoofy

Zoofy is the platform for quickly and easily booking a tradesperson for any job around the house. From plumbers to electricians, active throughout the Netherlands and ready to grow further.

THE

CHALLENGE

The campaigns did generate conversions, but at too high a cost. Zoofy wanted to cut the cost per lead substantially and get more value out of its existing advertising budget.

OUR

RESEARCH & GOALS

We started by cleaning up the traffic. Anything that wasn't relevant, we excluded. We then divided the services on offer into three tiers based on seasonality and profit potential. Each tier got its own campaign structure with a corresponding portfolio bidding strategy.

What made this approach unique was a script we built that automatically adjusts the budget per tier each month based on seasonal data and expected demand.

“

Thanks to DGTLbase, we lowered our cost per lead and increased conversions. This has really made the difference.

— Zoofy Team

THE

SOLUTION & IMPLEMENTATION

Cleaned up search terms and traffic.
Adjusted bidding strategies to seasonal patterns per service.
Segmented services into tiers, each with its own campaign structure.
Developed an automated script that optimises monthly budgets.

THE

RESULTS

The results (January to April 2025 compared with 2024):

38% more website leads.
49% lower cost per lead.
40% lower total advertising costs.
And above all: campaigns that contribute to Zoofy's profitability.

HOW CAN DGTLBASE HELP YOU?"*" indicates required fields

Thank you! We’ve received your request and will get back to you soon.

Something went wrong while sending. Please try again.

Award winning search agency

We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record

Are you ready to grow?

Get in touch with us ›