Zonnemarkt SEO & Ads Case: +179 growth in visibility

Zonnemarkt is a specialist in solar panels and sustainable energy solutions. The company helps consumers and businesses make the switch to green energy with high-quality products and service. Thanks to its successful online growth and visibility, Zonnemarkt was eventually acquired by the international company Energreen, a milestone we're proud of.

+179%

Commercial searches

+500%

Leads

+56%

Cost reduction

ABOUT

Zonnemarkt

Zonnemarkt wanted to generate more leads and increase visibility both organically and through paid channels. Competition in the solar panel sector is high, and it was crucial to put a strong strategy in place for both SEO and advertising.

THE

CHALLENGE

How do we increase Zonnemarkt's online visibility and make sure advertising budgets are used more efficiently to generate quality leads?

OUR

RESEARCH & GOALS

For SEO: Optimising content, expanding relevant landing pages and improving the domain's authority.
For advertising: Efficient use of Google Ads and Meta campaigns, testing lead forms and improving the cost per lead (CPL).
Focus on the home battery market, because demand was high and competition was still limited.

“

Working with DGTLbase has led to great results in a short time. We not only have more visibility, but also a streamlined approach to online marketing.

THE

SOLUTION & IMPLEMENTATION

SEO strategy:
- Published 52 new relevant pages, including knowledge articles and regional pages.
- +293% growth in visibility in Google (impressions).
- Increased domain authority by 7% and 11% more quality backlinks
Advertising strategy:
- Sharper targeting and optimisation of ad spend.
- A/B tests with ads: yellow banners performed better than green ones.
- Meta lead forms proved more effective than website forms.
- Cost per lead (CPL) reduced by 50% in the last 10 days.

THE

RESULTS

SEO: 179% growth in keyword visibility, 161 new leads via organic traffic.
Advertising: 306 leads generated, average CPL reduced by 33% compared with previous months.
Google Ads: CPL improved by 56% (from €55.46 in February to €24.45 in March).
Meta Ads: 91 leads in March via home battery ads, with CPL down 36% (from €55.46 to €35.02).

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