40% growth in organic traffic after a successful website migration

Wakuli wanted to migrate their website to a new platform without losing SEO value and organic traffic. A badly executed migration can lead to lost rankings, which has a direct impact on visibility and revenue.

+40%

growth in organic traffic

+200%

lost keyword rankings recovered

+448%

growth in impressions

ABOUT

Wakuli

Wakuli is a fast-growing e-commerce company that brings specialty coffee directly from farmers to consumers. Their mission is to make fair coffee accessible with a sustainable subscription model.

THE

CHALLENGE

With the migration to a new platform, Wakuli ran the risk of losing organic traffic and search engine positions. There were also technical challenges, such as managing multiple subdomains and making sure Google could easily crawl and index the website.

OUR

RESEARCH & GOALS

The goal of this collaboration was to carry out a successful migration. A successful migration isn't just about preventing problems, but also about creating new growth opportunities. By merging the subdomains and using a smart internal linking strategy, we not only recovered rankings, but also created new opportunities.

Our goals for this migration were:

Retaining organic traffic and rankings through a careful migration plan.
Minimising technical errors such as 404 pages and broken internal links.
Strengthening the website architecture for better indexability and user experience.
Optimising subdomains to avoid confusing Google and improve authority.
Preventing the loss of valuable backlinks through a well-thought-out redirect strategy.

“

Thanks to DGTLbase, our migration not only went smoothly, but we also achieved growth in organic traffic.

Wakuli Marketing Team

THE

SOLUTION & IMPLEMENTATION

Extensive audit: We analysed the website and identified SEO and UX opportunities.
Redirect strategy: We set up a redirect mapping to retain the link value built up over time.
Optimisation of subdomains: We advised on which subdomains should and shouldn't be indexed.
Technical improvements: We resolved issues such as duplicate content,

THE

RESULTS

40% growth in organic traffic within 6 months.
200 lost keyword rankings recovered, with a total search volume impact of 50,000.
448% growth in impressions, significantly improving visibility in search results.
The website was indexed better, resulting in more relevant pages in Google
Improved user experience, contributing to a higher conversion rate.

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