Ultimaker +57% growth in sales-qualified leads

Ultimaker is a leading 3D printer manufacturer based in the Netherlands, with offices and assembly lines in the United States. The company specialises in producing fused filament fabrication (FFF) 3D printers, developing advanced 3D printing software and offering a range of branded 3D printing materials.

+57%

Growth in leads

+33%

Growth in conversion rate

+26%

Growth in CTR

ABOUT

ULTIMAKER

Ultimaker is a leading manufacturer of desktop 3D printers, founded in 2011 in the Netherlands. The company is known for its innovative approach to 3D printing technology and offers a wide range of products, including the Ultimaker 3, S5 and the Ultimaker S3. With a strong focus on user-friendly hardware and advanced software solutions, such as Ultimaker Cura, Ultimaker serves both industrial and educational markets. Its global presence, with offices in the Netherlands and the United States, underlines its commitment to quality and innovation in the fast-growing 3D printing industry.

THE

CHALLENGE

Ultimaker wanted to increase the number of leads via Meta and LinkedIn channels in the APAC, AMER and N.EMEA regions. The challenge was to advertise effectively and gain valuable insights to reach the right audiences.

OUR

RESEARCH & GOALS

To tackle Ultimaker's challenges, we carried out in-depth research into market opportunities in the target regions. We analysed user behaviour and the performance of current campaigns to set strategic objectives:

Identifying the most promising markets based on CPM, CPC and market size.
Improving ad visibility and efficiency through accurate tracking and optimisation.
Increasing the conversion rate by testing different ad creatives and audience targeting.

“

Working with the team significantly improved our lead generation and conversion rates, allowing us to exceed our goals in the APAC, AMER and N.EMEA regions.

THE

SOLUTION & IMPLEMENTATION

We implemented a number of strategic solutions to optimise lead generation:

Budget prioritisation: We prioritised budget based on market potential from the perspectives of CPM, CPC and market size. This helped us focus on the most promising markets.
Tracking Implementation: Via Google Tag Manager (GTM), we implemented tracking for direct conversions and offline conversions to gain insight into the full funnel of users coming through our ads, allowing us to optimise and focus on the right ads.
A/B Testing of Ad Creatives: We tested different ad creatives and focused on the best-performing ones. We also created different audiences based on customer lists and micro-conversions.

THE

RESULTS

Thanks to the implementation of a targeted strategy, Ultimaker achieved significant improvements in the effectiveness of its campaigns. Optimising budget allocation, improving tracking mechanisms and testing different ad creatives led to significant growth in both qualified leads and conversion rates, and improved ad visibility.

57% growth in qualified leads
33% growth in conversion rate
26% growth in CTR

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