U-Clinic +550% growth in traffic and 30% more appointments

U-Clinic, a specialist in varicose vein treatment, wanted to restore its online visibility after a sharp drop in organic traffic. With an EEAT-based strategy, we strengthened their traffic, rankings and position as a leading clinic.

+550%

Growth in traffic

+30%

Growth in appointments

+164%

Non-branded clicks

ABOUT

U-Clinic

U-Clinic was founded by Dr Hans Coveliers and provides specialised medical care in dermatology, phlebology (varicose veins) and proctology, with the patient at the centre. U-Clinic wants to become the no. 1 in treating varicose veins. Online visibility is one of the most important ways customers find their way to U-Clinic for treatment. The right SEO approach directly supports the goal of becoming the no. 1 in varicose veins.

THE

CHALLENGE

In March 2024, U-Clinic saw a sharp drop in organic search traffic, with both clicks and impressions halving. Our mission was to break the negative trend, restore authority and overtake competitors. We did this in collaboration with Mattmo Creative. This negative trend meant that important keywords such as ‘spataderen behandelen’ were no longer visible in the top results. As a small player in a competitive market, with established names such as hospitals and Bergman Clinics, it was crucial to restore U-Clinic's online visibility and authority. The goal: not only to break the negative trend, but also to outperform the competition on specific keywords around varicose veins.

OUR

RESEARCH & GOALS

The strategy for U-Clinic consisted of deploying expert content in combination with structured data to meet EEAT principles. Google now places great value on EEAT: Expertise, Experience, Authoritativeness and Trustworthiness. If you want to be found better, your pages need to convey expertise, experience, authority and trustworthiness. By applying EEAT principles, users can find more relevant answers to their search queries. That has a positive effect on your visibility.

What plays an extra role in U-Clinic's visibility is that they fall into the Your Money or Your Life category. This category covers pages dealing with health, wealth and finance. These pages must be high-quality and trustworthy.

“

With our EEAT strategy, U-Clinic achieved 550% more clicks and a top 2 ranking for ‘beste vaatchirurg Nederland’

THE

SOLUTION & IMPLEMENTATION

Our solution for U-Clinic was to create expert content in combination with structured data to meet EEAT principles. To do this, we set up a process in which we work directly with the medical specialists on the content.

Expertise: Linked author data to medical specialists for more trust and better content creation through performance insights.
Experience: Collected frequently asked questions, reviewed by specialists, as the basis for a targeted content strategy.
Authority: Keyword research and competitor analysis led to new and improved content about varicose veins.
Trustworthiness: Placed Zorgkaart Nederland customer ratings more prominently and added clear references to locations and specialists.

THE

RESULTS

Our efforts led to impressive results in a short time:

Non-branded impressions: +120% (from 46,200 to 101,000 in four months)
Non-branded clicks: +175% (from 508 to 1,390 in four months)
Impressions for ‘spataderen’: +230% (from 3,380 to 11,100)
Clicks for ‘spataderen’: +550% (from 24 to 160)
Position for ‘spataderen behandelen’: rose from 46 to 10
Top 1 positions for keywords: ‘spataderen op jonge leeftijd’, ‘foam sclerotherapie bijwerkingen’, ‘besenreiser oorzaak’
Top 10 positions: 19 keywords related to varicose veins
Position for ‘beste vaatchirurg Nederland’: rose from 32 to 2
Engagement on the website: significant increase

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