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Bamboi shares the passion to make the world a little better and more sustainable; every step counts, and Bamboi believes in that. Bamboi has made that step as small as possible, so everyone can easily contribute to a better world, namely with Bamboi 100% bamboo toilet paper. “The bamboo revolution” has begun.
Bamboi's ambition started with making a single product visible and findable online: bamboo toilet paper. With this product, they wanted to grow organically, build a community for bamboo toilet paper and beat the competition in a niche market. The challenge: one product, low revenue, low traffic and a new company in a niche market.
Based on our in-depth preparatory work, keyword research, potential analysis, competitor analysis with the corresponding objectives, and in collaboration with Bamboi, we mapped out the SEO strategy for Bamboi. Research showed that the first focus had to be the Dutch market for sustainable toilet paper. It was also important to claim authority on everything to do with sustainable toilet paper and the lifestyle that goes with it. We also looked at seizing the missed SEO and business opportunities of Dutch competitors and scraping reviews on Trustpilot, Google Maps and marketplaces. Finally, it turned out that the product's trustworthiness needed to be increased.
Bamboi started almost from scratch, with little traffic and revenue.
To realise growth, we used keyword research, Trustpilot & Google Review scraper to seize competitors' missed opportunities. Using content clusters, we provided Bamboi's website with unique evergreen content about sustainable toilet paper and the sustainability of bamboo. We tracked down competitors' untapped opportunities and worked them into the pages and blogs. The reviews also frequently showed that the quality of the wrapper and the toilet paper was not as expected. Bamboi got to work on the quality of the product, and we made sure the quality Bamboi offers came back in the content.
To position Bamboi in the toilet paper market, we worked intensively on building brand identity and the benefits of bamboo toilet paper. The first step was collecting news websites and websites that write about sustainability, and then looking critically at which websites fit Bamboi's brand identity. DGTL PR has become a permanent focus, and by scraping the competition's backlink profile and collecting relevant websites, we can approach partners for collaboration.
Finally, it turned out that visitors were not navigating correctly on the homepage and during the checkout process. The desktop and mobile homepage were optimised to entice visitors to the product page with a clear call-to-action. The website structure was changed so visitors can reach the product page with just one click. Based on the data and the user experience, the checkout process was improved. In addition, the ordering steps were added, and a USP, free shipping, was moved to the start of the ordering process. This made the ordering process shorter and simpler.
The results prove that even a new company with no revenue and a single product in a niche market can achieve great results. As long as a solid SEO strategy is formulated based on data insights and an efficient DGTL PR approach.
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We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record
