Revenue growth for Beauty & Skincare brand: London Brow

The London Brow Company, a premium brand focused on high-quality brow care products, was struggling to generate consistent organic traffic and optimise conversions. By applying a comprehensive strategy focused on SEO, CRO and Google Ads, we were able to significantly increase traffic, improve the user experience and strengthen online sales performance.

+174%

Organic traffic

+18%

Increase in conversion rate

+40%

More conversions

ABOUT

London Brow

The London Brow Company is a premium brand focused on delivering high-quality products for brow treatments, in both the UK and the US. The brand stands for quality and customer satisfaction and offers a wide range of brow care products, from brow lamination kits to tint kits, all 100% vegan and cruelty free.

THE

CHALLENGE

The London Brow Company struggled to generate consistent traffic via search engines and wrestled with technical SEO challenges that hampered its online visibility. In addition, unclear navigation held back conversion on the website. The campaigns in the US were underperforming, while the UK market performed better but wasn't reaching its full potential.

OUR

RESEARCH & GOALS

We took a holistic approach by focusing on three key channels: SEO, CRO and Google Ads.

SEO: improving technical SEO, expanding the content and increasing visibility for relevant keywords such as 'brow lamination kit' and 'lash lift kit'.

CRO: improving website navigation and the conversion path to optimise the user experience.

Google Ads: optimising the campaigns, reallocating the budget to the UK and refining targeting to increase conversions.

“

Thanks to this approach, we saw results faster than expected, and that gave us the confidence to scale it up further.

Team London Brow

THE

SOLUTION & IMPLEMENTATION

SEO strategy:

Technical improvements: optimised hreflang tags and improved the navigation structure, resulting in faster indexing and more visibility in Google.
Content strategy: added new, optimised landing pages for keywords such as 'brow lamination kit', 'lash lift kit' and 'brows UK'.
Simplified navigation and user experience, added filters on product pages and placed call-to-action buttons more prominently.

CRO strategy:

Made the website more user-friendly by restructuring the navigation and improving the mobile experience.
Simplified forms and adapted them for mobile users, leading to an 18% increase in conversion rate.
Optimised product pages with USPs and testimonials, resulting in a 25% increase in completed purchases.

Google Ads strategy:

Refined targeting to attract more relevant searches, especially in the UK market, with a reallocation of the advertising budget.
Deployed advanced bidding strategies (such as tROAS) and optimised ads for higher conversion and lower cost per click.

THE

RESULTS

The results across the three channels:

SEO:

+174% growth in SEO traffic, with the landing pages targeting 'brow lamination kit' and 'lash lift kit' as the biggest drivers.
+136 new top 10 keywords within three months.

CRO:

+18% increase in conversion rate in the UK.
+25% more completed purchases.
30% decrease in bounce rate.

Google Ads:

ROAS doubled from 1.5x to 3.0x.
+40% more conversions in the UK.
15% lower cost per click.

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