Real estate project: €7.7 million revenue in 1.5 weeks for Gemeente Almere

Gemeente Almere asked DGTLbase to promote their building plots via Google Ads. We started without an existing account and without historical data. A week and a half later, all the plots had been sold. The result: €7.7 million in revenue, generated entirely through smart, data-driven online advertising.

+600%

CTR

+400%

Faster results

+343%

More efficient campaign

ABOUT

Gemeente Almere

As a fast-growing city, Almere plays an important role in the housing market. The municipality offers building plots in areas including Nobelhorst and Almere Poort, where people can build their own dream home. For this campaign, maximum visibility and quick action were essential.

THE

CHALLENGE

The biggest challenge was combining speed with certainty. No Google Ads account had been set up yet, no historical data was available and the sales period was short. At the same time, the campaign had to attract quality visitors straight away: people who weren't just browsing, but were ready to buy a plot. In addition, search intent varies widely within real estate, and the campaign had to be set up smartly per location, because plots differ per neighbourhood in attractiveness, availability and stage of sale.

OUR

RESEARCH & GOALS

We first determined where the highest purchase intent lay within search behaviour around building plots, building land and self-build locations. Not being broadly visible, but being present at the moments when people were actively searching for specific plots.

That's why the campaign structure was built per neighbourhood, so budget could be shifted in real time based on performance.

Our focus was on three goals:

Generate quality traffic immediately.
Maximum visibility on commercial keywords.
Make every step towards contact fully measurable.

“

The speed with which this result was achieved exceeded all expectations. Within a week and a half, the entire offering had been sold.

– Gemeente Almere

THE

SOLUTION & IMPLEMENTATION

Within one day, a completely new Google Ads account was live. We developed campaigns per neighbourhood, with separate ad groups around search terms such as 'kavel kopen almere poort' and 'bouwgrond nobelhorst', so we could steer precisely per location on search behaviour, CTR and conversion costs.

Ads were tailored to stage and intent: someone searching broadly for building land received a different message from someone already searching for a specific neighbourhood.
The conversion route was made extremely short: ad → interactive plot map → point of contact.
Tracking was set up fully on newsletter sign-ups, contact requests and appointments.
Budget was shifted daily to the best-performing keywords and locations, based on live data.

THE

RESULTS

The campaign delivered concrete results at lightning speed:

€7,700,000 in revenue from sold plots within 1.5 weeks.
CTRs of up to 70% on search campaigns.
CPC below €0.60.
Conversions from €2.35 per lead.
Keywords such as 'kavels almere poort' generated 17 conversions at minimal cost.
Entire available stock sold.

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