+74% organic growth, +62% more conversions via Ads for Cosmetique Totale

Cosmetique Totale asked us to generate more organic traffic and improve the performance of their Google Ads campaigns, while maintaining quality and focusing on local visibility.

+66%

Revenue

+72%

Organic traffic

+62%

Conversions

ABOUT

Cosmetique Totale

Cosmetique Totale specialises in skin therapy and laser treatments. They are active in the Netherlands, Belgium and France and help people with skin problems such as acne, pigmentation or unwanted hair growth. Their approach focuses on lasting skin improvement.

THE

CHALLENGE

The split between organic and paid traffic was out of balance. There was too much dependence on advertising, while visibility for non-branded search terms remained limited. Cosmetique Totale wanted to grow its organic traffic, position key treatments better and make campaigns more profitable.

OUR

RESEARCH & GOALS

We developed a scalable SEO strategy and applied smart optimisations in Google Ads.

Within SEO, the focus was on: content, local visibility and technical improvements.

The Google Ads account was rebuilt, with better segmentation, creatives per target audience and conversion tracking that fits the entire funnel.

What makes this collaboration special is the flexibility and alignment with Cosmetique Totale's in-house team. Thanks to several weekly check-ins, we could quickly adjust course on what really made an impact.

“

Working with DGTLbase feels like an extension of our own team. They think along actively, are flexible and deliver growth month after month.

– Team Cosmetique Totale

THE

SOLUTION & IMPLEMENTATION

For SEO:

Strengthened local SEO by fully optimising the Google My Business profile for every clinic, combined with partnerships with platforms that promote local businesses.
Rewrote and optimised 18 pages based on three personas.
Wrote creative content for external articles, shared with niche platforms, and improved the internal link structure.
Expanded content plans for the Netherlands, Belgium and France.
Focused on non-branded search terms within hair removal, injectables and acne.
Cost per new customer via SEO fell by 33% thanks to targeted content and an improved structure.

For SEA:

A/B tests with ads, including with versus without pricing.
Rebuilt campaigns with improved targeting and structure.
Improved conversion tracking, including booking requests from France.
Cleaned up retargeting and tested new audiences.
Added a shorter form to increase the conversion rate.

THE

RESULTS

The approach delivered results across the board, from organic traffic to advertising return:

+73.95% growth in organic traffic.
+52% more non-branded SEO traffic.
+61.77% growth in conversions from Google Ads.
Cost per new customer via SEO fell by 33%.
+66.27% increase in revenue via Ads.
ROAS 105%, holding steady despite the media budget almost doubling.

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