+3,600 extra visitors and 370,000 views for a homework tutoring provider thanks to smart use of SEO, CRO and Social

Leren voor de Toekomst brought us in to become more visible online – both on social and on Google. We built their socials from scratch, renewed their SEO foundation and optimised their website for conversion.

+29%

More impressions on Google

+5,669%

Growth in TikTok followers

+23,000%

Increase in video views

ABOUT

Leren voor de Toekomst

Leren voor de Toekomst is a social organisation that supports children with tutoring and homework help at several locations in the Netherlands. Every day, they work towards equal educational opportunities, driven by the belief that every child deserves a fair start.

THE

CHALLENGE

The organisation was barely found online. Visibility was minimal both on Google and on social media. The website was also missing opportunities: technically weak, little local visibility and no clear structure or conversion paths.

OUR

RESEARCH & GOALS

We started with a baseline measurement, which quickly showed that a new strategy was needed for both SEO and social.

From an SEO perspective: developed new category and location pages and immediately optimised them for relevant keywords (such as ‘bijles Amsterdam’, ‘huiswerkbegeleiding Utrecht’ and ‘bijles basisschool’).
Designed a completely new mega menu, focused on both SEO and CRO, so users find what they're looking for faster and convert better.
Started an organic social strategy on TikTok and Instagram focused on engagement, recognition and reach.
Optimised the sign-up form, so more visitors actually take action.

“

DGTLbase feels like an extension of our team. They don't just set out a strategy, they execute it well too.

— Tjardy Esmeijer

THE

SOLUTION & IMPLEMENTATION

SEO:

Built completely new category and location pages and optimised them for relevant keywords such as ‘huiswerkbegeleiding Amsterdam’ and ‘bijles basisschool’.
Carried out technical optimisations: faster loading time, mobile-optimised and improved internal link structure.
Designed and implemented a user-friendly mega menu that strengthens both structure and conversion.
Simplified sign-up forms for faster conversion and better UX on mobile.

On social:

Developed a content strategy for TikTok and Instagram, tailored to young people and parents.
Designed recognisable formats: introduction videos, atmospheric shots of locations and educational tips.
Set up a publication calendar and workflows for a consistent flow of organic content.
Coordinated video material in collaboration with the team.
Carried out optimisations based on data (watch time, interaction, video hooks).
Worked out a hashtag strategy and caption style for more reach and recognition.

THE

RESULTS

The results within a few months:

+28.5% more impressions on Google compared with a year earlier.
+3,600 extra clicks YoY (Aug-Dec 2024 vs 2023).
Growth from 13 to 750+ followers on TikTok in 2 months.
First video went viral straight away with 107,700 views; previously the best video had 1,600 views.
Reached 370,000 views in two months with a consistent and recognisable format strategy.

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