More store visits and 54% more revenue with online marketing for Big Bazar

Big Bazar asked us to help increase their store visits across the Netherlands. They wanted to get more people into their stores at an affordable cost. In a short time, we not only achieved this, but also generated more revenue in the stores themselves.

+54%

Increase in revenue growth

+467%

ROAS

-45%

Cost per store visit

ABOUT

Big Bazar

Big Bazar was a national discount retailer with a broad range: from household products to seasonal offers. The brand was known for sharp prices and lots of special offers. With stores spread across the Netherlands, Big Bazar wanted to get more out of online marketing to grow physical store traffic.

THE

CHALLENGE

How do you make sure more people actually walk into a Big Bazar store? And how do you do that in an affordable and scalable way, while reaching everyone near a store? Big Bazar wanted us to drive store visits across the Netherlands through online marketing. It had to be cost-efficient, measurable and with a direct impact on in-store revenue.

OUR

RESEARCH & GOALS

We combined multiple platforms to maximise reach, clicks and store visits.

Meta for reach & traffic: strong visuals, Instant Experience ads, different ad formats to keep frequency low, and a focus on CTR and low-cost clicks to the leaflets.

Google PMAX for store visits: used to generate as many store visits as possible. Through automation, creatives and local signals, PMAX consistently delivered the best store visit results.

Smart targeting per store: women, young families and older people, lookalike audiences, and postcodes within a realistic radius of each store to reach only the most relevant people.

“

DGTLbase knew exactly how to drive local traffic. Thanks to their approach, we saw not only more visitors, but also more buyers in our stores.

Team Big Bazar

THE

SOLUTION & IMPLEMENTATION

Our solution was a combination of:

Strong leaflet campaigns as a stepping stone to traffic.
Meta campaigns for reach and low-cost clicks.
PMAX for as many store visits as possible.
Postcode-based targeting for local relevance.
Real-time budget shifting towards the best-performing channels.

With this approach, we steered specifically on store traffic and could measure which visitors actually bought something.

THE

RESULTS

Key KPIs:

ROAS: 467%.
Cost per store visit: €0.81 (-45%).
In-store purchase rate: from 24% to 37%.
Extra revenue from measured stores: €5,320.
Revenue growth: +54%.
266 extra buyers (+54%).

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