Online marketing for installation company Klimacomfort: +156% leads, -50% costs

Klimacomfort is an installer of air conditioning and heat pumps in North Holland and wanted to get more, higher-quality leads out of its existing marketing budget. In nine months, the number of leads grew by 156 percent, organic clicks rose by 61 percent and organic impressions almost doubled. Not by ramping up the budget, but by first getting the foundation in order and then scaling up systematically.

+156%

Growth in leads

+61%

Organic clicks

+117%

More leads per euro

ABOUT

Klimacomfort

Klimacomfort is a North Holland specialist in air conditioning, heat pumps and associated installations. The company serves private customers in the region and competes with larger national players such as Zonneplan and regional competitors with considerably higher domain authority. The proposition is clear: local expertise, personal advice and quality installations tailored to the home.

THE

CHALLENGE

When Klimacomfort came to DGTLbase, there was a working marketing engine, but there were fundamental flaws in the execution. Domain authority was 2.3 (while a direct competitor was at 40), of the 833 ranking keywords only 53 were on the first page of Google, and visibility had been declining for six months. On the advertising side, the foundation was also missing: the daily budget was too low relative to the target CPA, regional advertising was running without regional landing pages, and lead quality was a black box.

OUR

RESEARCH & GOALS

We approached the marketing engine as one coherent programme, not as separate interventions. First get the basics in order, then test what works, and only then scale up. We looked not only at Google and Meta, but also at the shift towards AI-driven search environments such as ChatGPT, Google AI Overviews and Perplexity.

The four main goals:

Put a working measurement and tracking infrastructure in place, so we know where each lead comes from and what its quality is.
Build regional and property-type-specific landing pages that convert on the right search query.
Scale up advertising step by step based on the campaigns that convert most strongly.
Build visibility within AI search (GEO), so Klimacomfort also appears in AI-generated answers.

“

We felt we were spending our entire budget without really having a grip on what it delivered. DGTLbase first built the foundation before a single extra euro was spent. The result is that we're getting more than 2.5 times as many leads and the organic traffic to our site has grown substantially.

– Team Klimacomfort

THE

SOLUTION & IMPLEMENTATION

In a market where consumers research across multiple channels (Google, Meta, AI tools, reviews), we developed an approach that is visible in all those places.

Tracking was completely rebuilt with GTM, conversion tracking and cookie consent mode, so every lead is attributed correctly.
Meta campaigns were restructured into BOFU and TOFU segments with separate budgets and bidding strategies.
Google Ads campaigns were split up so budget and bidding strategy align.
Regional landing pages, a new showroom page and property-type pages were built to rank for specific commercial search queries.
Using our own tool Floowy, the entire image library was categorised and atmospheric images were placed on each page to match the right product and property type.
CTAs, breadcrumbs, reviews and the quote form were reviewed to make the threshold for submitting a request as low as possible.
We advertise on competitor brand names, and Bing Ads was added where competition is lower.
The content was built around real questions and concrete property types, with FAQ structures that AI search engines can also interpret well.

THE

RESULTS

By first repairing the foundations and then scaling up systematically, every euro invested delivered substantially more return. The figures compare the first month of the collaboration with the last four weeks.

+156% growth in leads (August 2025 vs May 2026).
+61% growth in organic clicks via Google in the same period.
+99% growth in organic impressions.
+363% growth in Meta leads year on year in August, despite 47% higher CPM.
-54% decrease in cost per lead.
Google search campaigns achieved conversion rates of 9 to 10%, well above the sector average.
Klimacomfort is now visible in AI search engines for relevant commercial search queries.

HOW CAN DGTLBASE HELP YOU?"*" indicates required fields

Thank you! We’ve received your request and will get back to you soon.

Something went wrong while sending. Please try again.

Award winning search agency

We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record

Are you ready to grow?

Get in touch with us ›