+669% growth with online marketing for electric bike shop Just Ride On

Just Ride On came to us with a clear question: ‘We want more people in our showroom and better insight into what campaigns are really delivering.’ Together, we dived into their campaigns and funnel, with one goal in mind: making sure marketing really contributes to sales.

+669%

More showroom visits

+86%

More store visits

+343%

Higher conversion value

ABOUT

Just Ride On

Just Ride On is a young and fast-growing e-bike retailer with a showroom in Amsterdam. They sell stylish electric bikes from brands such as Cowboy and Tenways, both online and offline. That mix calls for an omnichannel approach that works.

THE

CHALLENGE

The existing campaigns were running, but underperforming. Google Ads was fragmented, Meta campaigns were barely used and test rides were booked via Calendly without measurable conversions. As a result, it was unclear which channels really contributed to sales. On top of that, the mobile user experience left a lot to be desired, especially on the test ride page.

OUR

RESEARCH & GOALS

We started with a full audit of Google Ads, Meta and the website. This produced insights including:

Poor e-commerce tracking in GA4.
No visibility of purchases after a test ride.
Landing pages with high bounce rates and few calls-to-action.
Mobile funnel with a high drop-off during the test ride process.

Our goals were:

Make everything measurable from click to purchase.
More quality test rides = more store visits.
CRO changes per page that contribute directly to performance.

“

Thanks to DGTLbase, we finally have insight into which campaigns really deliver showroom visits and sales.

– Marketing team Just Ride On

THE

SOLUTION & IMPLEMENTATION

Because we understand the bike sector and the retail world well, we knew straight away where the biggest gains were. In this sector, the customer journey almost always starts online, and the purchase only follows after a physical experience such as a test ride. That's why we set everything up so that online campaigns contribute directly to store visits. Tracking was set up tightly, so showroom visits could finally be measured properly. And we adapted the website for mobile, where research into e-bikes usually starts.

Rebuilt Google Ads and Paid Social.
New Performance Max campaigns with full e-commerce tracking.
Connection between GA4 and offline conversions (purchases in the showroom).
Set up Meta campaigns for both retargeting and local visibility.
Activated dynamic remarketing for visitors who drop off.
CRO changes with a focus on mobile.
Integrated Calendly with conversion tracking on the site itself.
Gave the homepage USPs, clear buttons and quick access to test rides.
Improved checkout with fewer steps.

THE

RESULTS

Results achieved in 7 months:

Via Google Ads:

+145% higher conversion value.
+493% more showroom visits (via test ride bookings).
83% lower cost per conversion.

Via Meta (Facebook & Instagram):

+343% higher conversion value.
+669% more showroom visits (via test ride bookings).
86% lower cost per store visit.

CRO & funnel optimisation:

3x higher conversion rate on mobile product pages.
2x higher click-through rate via dynamic remarketing.
Full insight into the funnel from test ride to purchase.

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