ICON AMSTERDAM +322% growth in conversions

Icon Amsterdam, a well-known European fashion brand, wanted to reduce their dependence on paid advertising and grow organically. Faced with the challenge of delivering results within one month, we significantly improved their organic traffic and revenue through targeted SEO optimisations.

+322%

Growth in conversions

+163%

Growth in visitors

+256%

Growth in engaged sessions

ABOUT

ICON AMSTERDAM

Icon Amsterdam is a fast-growing European fashion brand known for its unique and modern designs. Despite their success, the brand relied entirely on paid channels for its revenue, which limited their profitability due to rising advertising costs. Their ambition was to reduce this dependence by increasing their organic traffic and revenue through SEO.

THE

CHALLENGE

When Icon Amsterdam approached us, all their revenue came from paid channels. Their goal was to reduce costs by increasing their SEO revenue in the short term. They gave us an ambitious period of just one month to make a significant impact.

OUR

RESEARCH & GOALS

Our research began with a thorough analysis of the technical and content aspects of the website. We soon discovered that the website was not being found properly by search engines, which was the main cause of the low organic traffic. There were also numerous technical issues hampering visibility and user experience, such as incorrect indexing, internal competition between domains and a lack of internal links.

Our goals:

Improve the technical SEO structure.
Increase organic traffic and conversions within three months.
Optimise the content to increase relevance for users and search engines.

“

Thanks to DGTLbase's targeted approach, we saw our organic growth and conversions increase spectacularly in just three months. Their SEO expertise helped us far exceed our goals.

THE

SOLUTION & IMPLEMENTATION

Our approach consisted of a combination of technical optimisations and content improvements:

Removing the Noindex Tag: We removed the noindex tag from the .com homepage, so it could be indexed by search engines again.
Merging Subdomains: By redirecting the .nl domain to the .com/nl domain, we created a consistent structure and removed the automatic redirect, giving visitors more control over their experience.
Adding Internal Links: We added internal links by placing product recommendations on product pages and relevant links on category pages.
Implementing HREFlang: This let us tell search engines that the website is available in multiple languages, which improved visibility in different countries.

THE

RESULTS

Our efforts led to impressive results in a short time:

Conversions: +322% (from 1,079 to 4,552 conversions)
Visitors: +164% (from 24,000 to 63,453 visitors)
Engaged Sessions: +256%
Average Engagement Time: +38%

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