International florist Plaza Hollandi grows from 0% to 1,297% ROAS in 5 months

Plaza Hollandi asked us to accelerate their digital growth in a highly competitive market with rising advertising costs. In five months, we made their online channels profitable, scalable and stable. The result: explosive growth in ROAS and revenue.

+1,297%

ROAS

+500%

Revenue growth

+658%

Top positions

ABOUT

Plaza Hollandi

Plaza Hollandi is the largest flower retailer in Qatar, with Dutch roots. The brand is known for its quality, luxury bouquets and extensive range of flowers and plants. Alongside its physical stores, the webshop is becoming increasingly important for reaching and serving customers.

THE

CHALLENGE

Plaza Hollandi wanted to grow faster through digital marketing, but ran into several challenges: a lack of structure in advertising accounts, limited tracking and a heavy dependence on peak moments such as Valentine's and Ramadan. They asked for a strategy that increases digital revenue, structurally improves ROAS and makes all channels work together for sustainable organic growth.

OUR

RESEARCH & GOALS

Our strategy was built on three pillars: Paid Social, Google Ads and SEO. The goal was to develop a scalable, data-driven structure that lets Plaza Hollandi grow, not just during peak moments, but all year round.

1. Test, learn and scale: continually testing new audiences, running new creatives and scaling up based on data.

2. A flexible budget strategy: budget shifted between Google Ads and Meta based on performance – high purchase intent to Google Ads, low CPMs and strong CTRs to Meta.

3. Building a strong funnel: Meta for reach and interest, Google for conversion, SEO for lasting visibility.

4. A reliable data platform: getting tracking 100% in order.

5. SEO as a long-term foundation for growth: increasing organic visibility, especially for non-branded search terms, to become less dependent on advertising costs.

“

Thanks to this approach, we saw results faster than expected, and that gave us the confidence to scale it up further.

– Team DGTLbase

THE

SOLUTION & IMPLEMENTATION

Google Ads:

Fully restructured the account into brand, non-brand and shopping.
Built and tested new Performance Max structures, cleaned up the product feed and added video assets.
Set up local PMAX campaigns for stores in Doha and Lusail.
Set up extra campaigns around peak moments (Valentine's, Ramadan, Eid, Father's Day).

Paid Social (Meta):

Set up a full-funnel structure: TOF → MOF → BOF.
New creatives per category and seasonal moment, dynamic product ads via the catalogue.
Built different audience clusters (interests, lookalikes, remarketing).

Tracking & Data:

Fully set up GA4 with Enhanced Conversions and complete e-commerce tracking.
Set up dashboarding for daily optimisation.

SEO:

Cleaned up technical SEO (LCP, mobile performance, indexing issues).
Built new categories and landing pages: roses, lilies, tulips, orchids, bouquets, hydrangeas.
Improved the internal link structure and link building to strengthen domain authority.

THE

RESULTS

By making SEO, Google Ads and Meta work as one growth system, we made digital growth profitable and scalable:

ROAS grew from 0% to 1,297% within 5 months.
+500% revenue growth.
Local campaigns boosted both store traffic and webshop sales.
+13.41% organic users.
+7.14% non-branded clicks, +50.38% non-branded impressions.
From 12 to 91 top-10 keywords.

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