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Getir, the delivery service that brings groceries within 10 minutes, wanted to recruit new riders. Together with the football community 433, we developed a campaign that grabbed the attention of football fans and turned them into the ideal candidates for the role.
433 is one of the largest football communities in the world, with millions of followers on social media. The platform brings football fans together with unique content and collaborations with top brands.
Getir, the company that delivers groceries within 10 minutes every day, wanted to recruit new riders and saw potential in 433's football fans. The question for DGTLbase was: how do we reach this audience effectively and turn them into applicants? How can we convince 433's football fans to start working as Getir riders? The challenge was to strike the right chord and generate applications within a short campaign period.
We developed a creative Paid Social campaign featuring well-known footballer Eljero Elia, who went out disguised as a Getir rider. Through targeted ads and authentic storytelling, we reached exactly the right audience. What made our approach unique was the combination of the sporting experience and employer branding: we linked the work as a rider directly to the audience's passion.
The collaboration with DGTLbase shows how a creative angle and strategic targeting help you reach and activate the right people.
We ran Paid Social ads on the channels where football fans are active, such as Instagram and TikTok. The campaign video with Elia created recognition and engagement. Through smart targeting and A/B testing, we continually optimised the ads to achieve maximum results. We also used interactive elements, such as polls and Q&A sessions with Elia, to further increase engagement.
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We work for SMEs and corporates with a clear growth or efficiency ambition, from Adidas and Philips to ICON Amsterdam and A’DAM Lookout. That’s where we have a proven track record
