231 new members and 205,550 extra revenue for a gym with online marketing

SPLASH Gym in the heart of Amsterdam asked us to boost their visibility and sign-ups via Google Ads. The challenge? Lots of competition in an overcrowded market. Even so, in six months we grew to 480 sign-ups, at ever lower costs.

+480%

sign-ups

+1%

ROAS of

+28%

More efficient

ABOUT

SPLASH Gym

SPLASH is a luxury gym in the centre of Amsterdam, with a focus on personal coaching, atmosphere and community. Their target audience? Ambitious Amsterdammers who want more than a standard gym.

THE

CHALLENGE

How do we generate quality sign-ups in an environment where there's a gym on every street corner? SPLASH wanted to increase its reach, but above all attract the right people: local residents in and around the canal belt.

OUR

RESEARCH & GOALS

We didn't go for a broad approach, but for hyperlocal precision. Using postcode targeting, we ran ads aimed specifically at residents of Amsterdam's city centre. Think 1016, 1017 and 1018, exactly the neighbourhoods where potential SPLASH members live. Our goal was not just volume, but above all relevant traffic that actually converts.

Unique element: We used dynamic ad copy that played on well-known hotspots per neighbourhood (“Train 5 min. from De Negen Straatjes”). This led to higher relevance and willingness to click.

“

“Working with DGTLbase felt like an extension of our own team. They immediately understood who our target audience is and how we could reach them.”

– SPLASH Gym Team

THE

SOLUTION & IMPLEMENTATION

We started with a short data collection phase to gain insight into click behaviour and conversion rates. We then optimised based on these learnings:
Local keywords at neighbourhood level (“sportschool Jordaan”, “fitness De Pijp”)
Time-specific ads: in the morning and after work, tailored to the target audience's behaviour
A/B tests with different variants of ‘free trial week’ offers
Conversion-focused design on the landing page with a focus on quick sign-up

We combined postcode targeting with automated bidding strategies tailored specifically to the time of day. This showed us that at certain times and on days such as Saturday and Sunday, the number of searches was higher.

THE

RESULTS

480 sign-ups in 6 months
ROAS of 4.16
Cost per sign-up fell from €90 to just €65

€129,940 direct revenue
Cost to achieve this: €31,200
CTR consistently above the benchmark: 8.25%

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