If the search engines are responsible for a significant portion of your website’s organic traffic and/or revenue, then the answer is probably yes.

An SEO website migration isn’t simply creating a few 301 redirects, it’s the art and science of figuring out what’s at risk with your redevelopment or upgrade project and putting in place processes to mitigate that risk. It reduces (where possible) the number of unnecessary changes to your site to minimize the flux and fluctuations in Google on launch day. It provides the necessary precautions and benchmarks to resolve any issues quickly.

If you’re feeling a little out of touch with any of these tasks, it’s worth talking to an SEO migration specialist.

Over time, websites (and individual pages) naturally gain links and trust in search engines — and by extension, some good positions in Google, even if you don’t do SEO explicitly. Without properly redirecting these from your old site to your new website, you could find on launch day that all this is lost.

If you are not sure what SEO ‘value’ your current website has, give us a call or use the contact form for advice.

The purpose of the migration to a new site is to preserve what you have already worked hard to build. Typically a successful migration project can be summed up by not a single change in traffic levels, search visibility and revenue. Furthermore, some of the digital marketing tools our SEO experts use during the migration process are Google Analytics, Google Search Console

That said, if you get us on the project early enough, we can advise you on the migration to your new domain so that it takes off and outperforms the old one.

By capturing benchmarked data and comparing it to site performance after going live, you can quickly see if the project has been a success.

During each migration, we record a large number of datasets at both domain and page levels (authority, engagement, load times, traffic and conversion levels, uptime, inbound links, etc). Hereafter, we track and record site performance daily, weekly and a month after launch which is concluded with a post-migration report 1-2 months after deployment. During this period, we will communicate any fixes and issues that arise immediately. Nothing is left to chance.

With a website migration, we will ‘move’ your entire website or some of its pages to, for example, a new domain or CMS.

It is only an SEO migration when we take into account the accumulated SEO value and move it separately. It goes beyond redirects and some plugins. After all, a strategic SEO migration takes all sources into account and prevents search engines from reacting too strongly to the structural changes to your website.