Microsoft ads.

Google isn’t the only search engine in town, so diversifying your ad offer to Bing can actually result in more traffic and more effective use of your marketing budget. Bing PPC is a great addition to any Google AdWords PPC campaign because Not only are the cost-per-conversion (CPA) greater, you are also expanding in an area where not many of your competitors are present.

Who we work with for BING ads


the results of Microsoft ads.

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We understand that every business is different and will always develop a strategy that meets your needs. Before we do anything with your campaigns, we will develop a clear understanding of your target audience and objectives to determine the right outcome for you.

Keyword Research

This is one of the most important elements of any ad campaign. We will conduct thorough research both at the outset and throughout the investigation to identify high-intent search terms that are likely to convert more traffic and yield a high return on investment.

Campaign structure

Laying the right foundation for your campaign is essential to get the best possible return. As a Microsoft Advertising Partner, we help optimize ad groups more effectively, segment shopping campaigns, and ensure keyword matches.

Track conversions

This is the cornerstone of any well-optimized Microsoft Ads campaign. With conversion tracking through a Universal Event Tracking (UTE) tool, we help significantly reduce your overall campaign costs while increasing your conversion rates.

Ad text

By creating ad text that is engaging, informative and tailored to your target audience, in addition to using the most appropriate ad extensions for your business, we help you improve the performance of your Microsoft Ads campaign by up to 10%.

Great communication

Making the most of communication channels is essential to any successful Microsoft Ads project. By knowing which direction the business is heading and by getting feedback from you on the impact of any changes, we hope to build a long-term relationship with your business.

A number of tools we work with


Google has about 92% of the search market share, while Bing has only nearly 5% of the search market share. This means that you will receive a lot more traffic through Google Ads. However, we usually see cheaper click prices for Bing ads, and we can also get new advertisers to get some free ad spend on Bing ads. We therefore recommend that advertisers explore Google Ads ads and then look for opportunities within the Bing Ads network after their Google ads are in a good place.

There are numerous PPC agencies and freelance PPC consultants that have a range of different fees and pricing models. In the UK, you typically pay anywhere from £ 50 to thousands of pounds for PPC management. We do not recommend choosing someone who is too cheap as there are many PPC freelancers who do not have the skills to run a highly optimized and profitable PPC campaign. We also recommend researching a premium-priced PPC agency to get an idea of what you would get extra for your money.

PPC ads work by combining the advertiser’s maximum bid and other metrics to calculate their ad position. The advertiser with the highest ad rank will appear at the top of Google search results. The advertiser only pays when his ad is clicked, and he does not pay more than his maximum bid.

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