Google isn’t the only search engine in town, so diversifying your ad offer to Bing can actually result in more traffic and more effective use of your marketing budget. Bing PPC is a great addition to any Google AdWords PPC campaign because Not only are the cost-per-conversion (CPA) greater, you are also expanding in an area where not many of your competitors are present.
Who we work with for BING ads
FACTS & FIGURES
the results of Microsoft ads.
OBJECTIVES AND GOALS
We understand that every business is different and will always develop a strategy that meets your needs. Before we do anything with your campaigns, we will develop a clear understanding of your target audience and objectives to determine the right outcome for you.
This is one of the most important elements of any ad campaign. We will conduct thorough research both at the outset and throughout the investigation to identify high-intent search terms that are likely to convert more traffic and yield a high return on investment.
Laying the right foundation for your campaign is essential to get the best possible return. As a Microsoft Advertising Partner, we help optimize ad groups more effectively, segment shopping campaigns, and ensure keyword matches.
This is the cornerstone of any well-optimized Microsoft Ads campaign. With conversion tracking through a Universal Event Tracking (UTE) tool, we help significantly reduce your overall campaign costs while increasing your conversion rates.
By creating ad text that is engaging, informative and tailored to your target audience, in addition to using the most appropriate ad extensions for your business, we help you improve the performance of your Microsoft Ads campaign by up to 10%.
Making the most of communication channels is essential to any successful Microsoft Ads project. By knowing which direction the business is heading and by getting feedback from you on the impact of any changes, we hope to build a long-term relationship with your business.
A number of tools we work with